United Kingdom
Hari Ghotra is a British Indian chef and food educator based in the United Kingdom, best known for making authentic Indian cuisine approachable for everyday home cooks.
Total Followers +0.0%
163K
Across YouTube, Instagram
Primary Platform
YouTube
139K followers · 85% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $609–$1.7K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -10 -0.0% | +0 +0.0% | -10 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | -78 -0.3% | +0 +0.0% | -78 |
| Last 365 days | +0 +0.0% | -78 -0.3% | +0 +0.0% | -78 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Virgin Atlantic Travel / Airline | Long-term partnership | Long-term | — | |
| Indian for Everyone (cookbook) Food & Publishing | Founder / owned brand | Long-term | — |
Hari Ghotra is a British Indian chef and food educator based in the United Kingdom, best known for making authentic Indian cuisine approachable for everyday home cooks. Her content strips back the perceived complexity of Indian cooking — particularly its spice vocabulary — through clear, methodical recipe videos and her recurring "Spotlight on Spices" and "Friday Curry Club" formats. She extends her reach well beyond social media: she authored the cookbook *Indian for Everyone* and holds a professional consulting role developing onboard menus for Virgin Atlantic, a credential that signals genuine industry standing rather than a purely creator-first career path.
Her audience skews evenly across genders, reflecting the broad appeal of home-cooking education rather than a narrowly demographic niche. While her YouTube channel built a substantial subscriber base over several years, activity there has lapsed, with Instagram now serving as her primary publishing outlet and sustaining healthy engagement relative to her follower count. Brand partnerships and her own product line at harighotra.co.uk position her as a creator with credible commercial infrastructure. For food, kitchenware, or South Asian grocery brands seeking a UK-based educator with genuine culinary authority, Ghotra occupies a well-defined and underserved lane.
Harighotra reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Travel / Airline, Food & Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Virgin Atlantic and Indian for Everyone (cookbook). Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Travel / Airline and related categories, Harighotra offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Harighotra's tier (Mid, 163K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Harighotra's cookbook is called Indian for Everyone. It's available through her own website at harighotra.co.uk and reflects her core mission of making Indian cooking approachable and enjoyable for home cooks of all skill levels.
Yes, Harighotra works with Virgin Atlantic to develop their onboard dining menus. This professional collaboration sets her apart from most food creators, bringing her Indian cooking expertise directly to airline passengers at scale.
Friday Curry Club is a recurring content series Harighotra runs built around sharing curry recipes to close out the working week. It has become one of her signature community hashtags on social media and a regular touchpoint for her audience of Indian food enthusiasts.
Spotlight on Spices is an ongoing series where Harighotra breaks down individual spices — including mustard seeds and asafoetida — explaining what they are, how they behave in cooking, and how to use them confidently in Indian dishes. The series is designed to remove the intimidation many home cooks feel around unfamiliar aromatics and seasonings.
Ortis Deley is a well-known British television presenter who appeared in a cooking video with Harighotra. Collaborations like this reflect her standing in the UK food and media world beyond the creator space, positioning her as a credible culinary voice recognised by mainstream TV talent.
Mr. Ghotra is a product sold directly through Harighotra's own shop at harighotra.co.uk. It sits alongside her cookbook as part of her wider brand, giving fans a way to bring her cooking philosophy into their own kitchens.
Harighotra's YouTube channel has not received new uploads for several years, though it retains a sizeable back catalogue of Indian cooking tutorials. Her current active output is on Instagram, where she regularly posts recipes, spice spotlights, and cooking content.
Harighotra focuses on everyday Indian home cooking — curries, spiced dishes, and recipes built around demystifying the spices that define Indian cuisine. Her approach emphasises simplicity and confidence-building, so people who feel intimidated by Indian cooking can start making it at home without specialist knowledge.
Harighotra sits in a professional food space — she describes herself primarily as a cook and educator, and her work developing onboard menus for Virgin Atlantic confirms real-world culinary credentials. Her content, however, is deliberately pitched at home cooks rather than professional kitchens.
Harighotra is based in the United Kingdom. Her content is produced in English and has a strong UK audience base, though her cookbook and online presence give her reach among Indian food enthusiasts internationally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@harighotra · YouTube
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