Russia
Hardprocent is a Russian-language YouTube channel run by Denis Elakhovsky, built around finance, economics, and geopolitics for viewers seeking deeper analysis than mainstream news provides.
Total Followers -0.2%
621K
Across YouTube
Primary Platform
YouTube
621K followers · 100% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 621,000 | -994 | 2.2% | 0.2 | 15 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -994 -0.2% | +0 +0.0% | +0 +0.0% | -994 |
| Last 30 days | -994 -0.2% | +0 +0.0% | +0 +0.0% | -994 |
| Last 90 days | -1987 -0.3% | +0 +0.0% | +0 +0.0% | -1987 |
| Last 365 days | -1987 -0.3% | +0 +0.0% | +0 +0.0% | -1987 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cordus+Sacrus Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| OKX Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| T-Bank Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Академия Eduson Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| BingX Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
Hardprocent is a Russian-language YouTube channel run by Denis Elakhovsky, built around finance, economics, and geopolitics for viewers seeking deeper analysis than mainstream news provides. The channel name — a nod to the Russian word for interest rate — signals its analytical orientation. Elakhovsky covers a wide canvas: Chinese EV industry disruption, Japan's structural economic challenges, Bitcoin valuation debates, and Middle Eastern conflict dynamics. Content mixes Russian and English-titled videos, broadening its theoretical reach, and a companion Telegram channel helps consolidate the community outside YouTube's algorithm — a common and effective move among Russian-language finance creators.
The audience skews heavily male and spans a broad adult age range, concentrated across the Russian-speaking CIS bloc — Russia, Kazakhstan, Ukraine, and Uzbekistan. Engagement runs meaningfully above the category median, suggesting an active and invested following rather than passive viewership. Sponsorships from crypto exchanges OKX and BingX, alongside T-Bank and online educator Eduson Academy, reflect a financially literate demographic with appetite for both investment products and professional self-improvement. Hardprocent occupies a credible mid-tier position in Russian-language financial commentary, and its geopolitically broad topic range positions it well as audience appetite for independent economic analysis continues to grow across the post-Soviet digital space.
Hardprocent reaches an audience concentrated in Russia primarily through YouTube, and is best activated via long-form YouTube integrations. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Cordus+Sacrus and OKX. Engagement on YouTube runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Hardprocent's tier (Mid, 621K combined followers, Russia). Pulled from CreatorDB's category benchmarks.
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The host behind Hardprocent is Denis Elakhovsky (Денис Елаховский), as confirmed by the channel's own hashtags used consistently across its content. The channel is built around his analysis of finance, economics, and geopolitics aimed at Russian-speaking audiences who want context beyond mainstream news.
Yes — Hardprocent runs a companion Telegram channel at t.me/Hard_Procent, listed directly in the YouTube bio. For CIS-region audiences where Telegram is a primary news source, this gives followers a second place to follow Denis Elakhovsky's economic commentary.
Hardprocent published a video titled 'It seems we are watching Dubai die,' examining structural and economic pressures threatening Dubai's long-term model. The channel regularly takes contrarian deep-dive angles on global stories that mainstream news covers only on the surface.
Hardprocent covered Warren Buffett's claim that Bitcoin is the greatest bubble in history, using it as a lens for broader crypto-skepticism commentary. The channel covers crypto both critically and practically — it also runs sponsored integrations with crypto exchanges like OKX and BingX.
Yes — one of Hardprocent's notable recent videos argues that a Chinese newcomer has built the world's best electric car and that even Elon Musk now buys from Chinese suppliers. China's industrial rise and its geopolitical implications are recurring themes across the channel.
OKX and BingX have both run sponsored content on Hardprocent's YouTube channel. Given the channel's macroeconomics and finance focus and its predominantly male, 18–44 CIS audience, crypto exchange partnerships are a consistent fit.
T-Bank ran a sponsored integration on Hardprocent's YouTube channel in early 2026. The channel's sponsor roster also includes Академия Eduson, BingX, OKX, and Cordus+Sacrus, reflecting a mix of fintech, banking, and education brands targeting the same financially engaged audience.
Hardprocent uses the hashtag Просто Экономика (Simply Economics) across a portion of its content, suggesting it functions as a recurring format or series label within the channel. It appears to brand the more accessible, explainer-style breakdowns that translate complex global economics for a general Russian-speaking viewer.
Hardprocent published a video titled 'Why the Japanese Economy Is Doomed,' consistent with the channel's pattern of diagnosing structural crises in major world economies. Japan's debt burden, demographic decline, and currency vulnerability are themes that fit squarely into the geopolitical-economics angle Denis Elakhovsky covers regularly.
Hardprocent is based in Russia and the channel's core audience spans the CIS region — with the largest viewer shares in Russia, Kazakhstan, Ukraine, and Uzbekistan. The content is produced in Russian and aimed at finance-literate viewers, mostly men aged 18–44, who want independent analysis of economics and geopolitics beyond state or Western mainstream narratives.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hardprocent · YouTube
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