Last updated just now · Sep 2, 2026, 11:47 AM
Travel & Adventure United States

Haraldbaldr

Full Creator Stats Live · Updated 2026-09-02

Harald Baldr is a Norwegian travel creator whose channel name — drawn from Norse mythology — doubles as a personal brand statement: a self-described 'Northman' who approaches the world with dry Scandinavian detachment and a genuine curiosity for history and culture.

NicheTravel & Adventure TierMacro Engagement3.8%

Total Followers +0.4%

2.4M

Across YouTube

Primary Platform

YouTube

2.4M followers · 100% of audience

Engagement

3.8%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. — / IG post

Quick facts
  • 2.4M combined followers across 1 platform.
  • Macro creator tier — United States.
  • 3.8% headline engagement.
  • Active since .
  • Niche: People Blogs, Travel Events.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 2,390,000 +10K 3.8% 2.1 today

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +10K +0.4% +0 +0.0% +0 +0.0% +10K
Last 90 days +10K +0.4% +0 +0.0% +0 +0.0% +10K
Last 365 days +10K +0.4% +0 +0.0% +0 +0.0% +10K

Audience Demographics

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2.4M2.4M2.4M2.4M2.4M Sep 3Dec 3Mar 4Jun 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Haraldbaldr

Harald Baldr is a Norwegian travel creator whose channel name — drawn from Norse mythology — doubles as a personal brand statement: a self-described 'Northman' who approaches the world with dry Scandinavian detachment and a genuine curiosity for history and culture. Based in the United States, he has built a multi-million subscriber following on YouTube through an unvarnished, ground-level style of travel that swings comfortably between budget adventures and moments of relative luxury without treating either as an identity. His recent run of content through Mexico, Guatemala, and Cambodia is representative of his broader approach: local mezcal producers, Mayan jade markets, colonial hotels, and cheap beer contests all coexist in his feed, united less by a price point than by a willingness to actually engage with a place rather than photograph it from a distance.

His audience skews heavily male and notably older than most travel creators his size, with a plurality of viewers in the 45-and-above bracket — a cohort that tends to watch longer, engage more deliberately, and follow creators across years rather than trends, which likely explains an engagement rate that runs well above the category median. Geographically, his core viewership is English-speaking but his content draws consistent traction across Southeast Asia and South Asia, reflecting the regions he covers most frequently. A partnership with Airalo, the eSIM provider, is a natural fit and signals how cleanly he occupies the independent, long-haul traveler niche. As Latin America becomes an increasingly prominent thread in his content, he is well positioned to deepen his standing among brands in cultural tourism, spirits, and travel infrastructure targeting an experienced, worldly male audience.

Brand fit

Why brands partner

Haraldbaldr reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include Airalo. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in travel and related categories, Haraldbaldr offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Haraldbaldr's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What does the name Haraldbaldr mean?

Haraldbaldr combines two Old Norse words: Harald, meaning roughly 'army ruler' or 'commander,' and Baldr, the Norse god associated with light and purity. The name fits neatly with his self-description as a 'Northman' and reflects a clear pride in Scandinavian heritage that carries through his travel persona and content style.

Is Haraldbaldr actually Scandinavian?

He describes himself in his YouTube bio as a 'Northman who likes history and travel,' strongly implying Scandinavian roots or identity, though he is based in the United States. His channel name, persona, and recurring interest in ancient cultures and disappearing traditions all reinforce that Norse heritage is central to how he presents himself.

Did Haraldbaldr really arrive in Guatemala without speaking Spanish?

Yes — he made a full video titled 'Arriving in Guatemala without Speaking Spanish,' documenting the experience of navigating a Spanish-speaking country without the language. Throwing himself into unfamiliar situations with minimal preparation is a recurring part of his content style, which gives his travel videos an unfiltered, immersive feel.

What was Haraldbaldr's $0.75 Cambodia beer hunt about?

In '$0.75 Cambodia Beer Hunt: Last Man Standing,' Haraldbaldr sets out to find the cheapest local beer available in Cambodia and turns it into a drinking endurance challenge. It's a good example of his signature format — budget-first curiosity about local culture dressed up as a competitive or comedic mission.

Who are the last Oaxacan mezcal brewers Haraldbaldr visited?

In his 'Mexico Moonshine Mission' video, Haraldbaldr tracks down traditional artisanal mezcal producers in Oaxaca, Mexico, framing them as a dying breed of craftspeople. His interest in documenting endangered cultural practices — not just tasting the product — is consistent with the history-focused angle he brings to food and drink content.

Does Haraldbaldr do solo travel or does he travel with a crew?

Haraldbaldr is primarily a solo traveler, which his YouTube topic classifications and his on-camera style both reflect. Videos like arriving in Guatemala alone without the local language and hunting down cheap Cambodian beer on his own suggest very little production infrastructure — it's essentially one person documenting the world.

What is the Mayan jade content Haraldbaldr covered in Guatemala?

In his Guatemala series, Haraldbaldr explored Mayan jade — a stone the ancient Maya prized above gold — alongside visits to colonial-era luxury hotels, blending pre-Columbian history with modern travel. This mix of deep historical context and contemporary experience is one of the things that separates his content from standard travel vlogs.

Why does Haraldbaldr use Airalo for his travels?

Airalo is an eSIM marketplace that lets travelers instantly buy mobile data for foreign countries without swapping physical SIM cards. As someone who moves between countries like Cambodia, Mexico, and Guatemala in quick succession, Haraldbaldr partnered with Airalo in 2026 because reliable connectivity is a genuine operational need for his style of on-the-ground travel filming.

What kind of history does Haraldbaldr focus on in his travel videos?

Haraldbaldr gravitates toward indigenous and colonial histories — Mayan civilization in Guatemala, traditional mezcal culture in Oaxaca — rather than mainstream tourist narratives. His self-identification as a 'Northman' suggests a lifelong interest in ancient cultures broadly, not just Norse history, and that curiosity shapes which destinations and stories he chooses to document.

Who is the typical viewer watching Haraldbaldr on YouTube?

Haraldbaldr's audience skews strongly male — roughly three-quarters of his viewers are men — and notably older than most travel channels, with the largest share of his audience being over 45. His biggest viewership base is in the United States, with meaningful audiences also coming from the Philippines, the United Kingdom, Indonesia, and India.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 2, 2026, 11:47 AM · Slug: haraldbaldr

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