Germany
Hannastue is a German-language gaming and lifestyle creator based in or around Kassel, Germany, who operates primarily across Instagram and Twitch with an established YouTube presence.
Total Followers +0.0%
45K
Across Instagram
Primary Platform
YouTube
45K followers · 100% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$3.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 45,345 | +0 | 4.7% | 0.5 | 20 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +27 +0.1% | +0 +0.0% | +0 +0.0% | +27 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +254 +0.6% | +0 +0.0% | +0 +0.0% | +254 |
| Last 365 days | +254 +0.6% | +0 +0.0% | +0 +0.0% | +254 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Riot Games Gaming | Long-term partnership | TikTok | Long-term | — |
| Golden Toast Food & Beverage | Sponsored content | 2025–2026 | — |
Hannastue is a German-language gaming and lifestyle creator based in or around Kassel, Germany, who operates primarily across Instagram and Twitch with an established YouTube presence. Her content sits at the crossroads of gaming culture and IRL vlogging — she covers titles from Riot Games' roster (she holds an official Riot Partner designation), engages with anime fandoms like Jujutsu Kaisen, and regularly takes her audience along for real-world events, city trips, and brand collaborations. Her tone skews candid and conversational, leaning into relatable frustration-reaction formats and casual day-in-the-life storytelling rather than polished production. The 'Upcoming Streamer of the Year' nod in her bio points to recognition within the German Twitch community, suggesting her reach extends meaningfully beyond Instagram's follower count alone.
Her audience is concentrated in the German-speaking DACH market — Germany, Austria, and Switzerland — with a notably broad age spread skewing toward the 25–34 bracket and a slight female majority, which is somewhat atypical for a gaming-forward channel. That demographic mix, combined with engagement well above category norms, has attracted sponsors like Golden Toast, a mainstream German grocery brand, signaling that her appeal reads as lifestyle-adjacent and broadly relatable rather than narrowly genre-specific. For brands looking to reach young adult German-speaking consumers through an authentic gaming and pop-culture lens, Hannastue's community loyalty and dual Riot Games credibility position her as a credible micro-tier partner with room to scale as her streaming profile grows.
Hannastue reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Gaming, Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Riot Games and Golden Toast. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in Gaming and related categories, Hannastue offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hannastue's tier (Micro, 45K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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Yes, Hannastue is an official Riot Partner, a designation she leads with in her Instagram bio. The Riot Partner program is invite-only and run by Riot Games — the studio behind Valorant and League of Legends — marking her as a recognised gaming creator voice in the German-speaking market.
Hannastue's bio features the Upcoming Streamer of the Year title, reflecting recognition she has received within the German streaming community. It points to the strong community engagement she has built across Twitch and social media as a rising gaming creator in the DACH region.
Yes, Hannastue is an active Twitch streamer — she identifies as a #twitchstreamer throughout her social content and cross-posts gaming highlights to Instagram. Her Riot Partnership ties directly into her live-streaming presence, as the program specifically targets active streamers.
Hannastue is based in Kassel, a city in central Germany, which she references through hashtags like #kassel and #orangeriekassel across her posts. She does travel for brand work though — recent content includes sponsored shoots in Frankfurt and a Berlin vlog.
Hannastue has an ongoing branded partnership with Golden Toast, one of Germany's best-known bread brands. Her content shows her attending a Golden Toast shoot in Frankfurt and vlogging a Berlin trip connected to the brand, suggesting a repeat ambassador-style collaboration rather than a single sponsored post.
Yes, Hannastue has posted content around Dune: Awakening, the open-world survival MMO set in Frank Herbert's Dune universe. This shows she picks up trending releases outside the Riot Games catalogue, covering a broader range of titles than her partnership alone would imply.
Yes, anime content is part of Hannastue's mix — she regularly uses hashtags like #jujutsukaisen and #sukuna alongside her gaming posts. The crossover between gaming and anime fandom is a natural fit for her audience, which skews toward young adults in their mid-twenties to mid-thirties.
Hannastue blends gaming with IRL lifestyle content rather than sticking purely to gameplay. Recent posts include a Berlin city vlog and behind-the-scenes footage from brand shoots, showing she moves comfortably between streaming-focused content and real-life day-in-the-life videos.
As a Riot Partner, Hannastue is closely affiliated with the Riot Games ecosystem, which includes titles like Valorant and League of Legends. Her hashtag activity also shows she games well beyond that catalogue, with trending releases like Dune: Awakening appearing in her recent content.
The overwhelming majority of Hannastue's audience is based in German-speaking countries, with Germany making up the largest share and Austria and Switzerland also represented. This makes her a strong fit for brands specifically targeting the DACH region, as her content is delivered in German.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hannastue · YouTube
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