United States
Hannahowo is a U.S.-based beauty and lifestyle creator whose handle borrows from the "owo" emoticon long associated with gaming and anime communities — a deliberate signal that her content sits at the crossroads of internet culture and beauty.
Total Followers +0.2%
595K
Across YouTube
Primary Platform
YouTube
595K followers · 100% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 595,000 | +1K | 4.0% | — | 2 years ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +2K +0.3% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +0.3% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Hannahowo is a U.S.-based beauty and lifestyle creator whose handle borrows from the "owo" emoticon long associated with gaming and anime communities — a deliberate signal that her content sits at the crossroads of internet culture and beauty. Her YouTube channel, built around makeup tutorials with a distinctly egirl and anime-influenced aesthetic, accumulated a mid-tier subscriber base before activity slowed, with her last upload dating back roughly two years. Her platform bio functions primarily as a directory to her more active accounts on Instagram, TikTok, Snapchat, and Twitter, suggesting YouTube serves as an archive or secondary touchpoint rather than her primary publishing home.
The channel's audience breaks evenly between female and male viewers — an unusual split for a makeup-focused creator, and one that reflects how her aesthetic draws as much from fandom and internet subculture as it does from traditional beauty. With engagement sitting well above the category median, the existing audience remains attentive despite reduced posting cadence. That retained loyalty, combined with her cross-platform footprint under related handles, positions her as a creator whose brand equity is spread thin across networks rather than concentrated in one. For sponsors, she represents a niche entry point into the egirl and anime-adjacent aesthetic consumer — a segment with strong purchase intent in beauty, gaming peripherals, and fashion.
Hannahowo reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Hannahowo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hannahowo's tier (Mid, 595K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'Owo' is an anime-style text emoticon where the two 'o's represent wide, expressive eyes and the 'w' forms a small cute mouth. Hannahowo built it directly into her brand identity, which aligns with the anime-inspired and e-girl aesthetic at the core of her content and online persona.
Hannahowo has been openly associated with an OnlyFans account, and that aspect of her career generated substantial online discussion. It helped broaden her audience beyond the makeup tutorial community that first found her on YouTube.
As of mid-2026, Hannahowo's YouTube channel has gone roughly two years without a new upload, but she has not given a detailed public explanation for the hiatus. Her social bios suggest she shifted her active presence to Instagram and TikTok rather than abandoning content creation altogether.
Hannahowo is best known for anime-inspired and e-girl makeup — looks that feature exaggerated under-eye blush, graphic liner, and a soft-cute aesthetic drawn from anime character design. Her updated 2023 makeup tutorial is among the more recent examples of that style on her channel.
The handle @shesusandventing is an internet in-joke — 'Susan' is a widely used slang term for YouTube, coined as a reference to former YouTube CEO Susan Wojcicki. Pairing it with 'venting' signals that her Instagram is meant as a more candid, personal outlet compared to her polished YouTube presence.
Yes, despite the long YouTube hiatus, Hannahowo still maintains listed accounts on Instagram (@shesusandventing), TikTok (@shesnotsusandventing), and Snapchat (@susandventing). Her activity appears to have migrated toward shorter-form and more personal platforms rather than long-form video.
The e-girl aesthetic fuses anime makeup techniques, alternative or pastel fashion, and the visual language of internet subcultures like soft-grunge. Hannahowo became one of the more recognizable creators tied to this look, popularizing it on YouTube through tutorials and her overall online image.
The handle @notaeshannah appears to be a playful or self-aware name that distances her from a particular label or persona, though she has not spelled out the exact meaning publicly. It fits a pattern across her handles where she uses offbeat, ironic phrasing rather than straightforward branding.
Hannahowo's audience splits almost evenly between female and male viewers, which stands out for a beauty and makeup creator where heavily female-skewed audiences are the norm. The crossover likely reflects her anime and e-girl angle, which draws fans from gaming and internet culture communities alongside traditional beauty audiences.
Beyond YouTube, Hannahowo is active on Instagram, TikTok, and Snapchat, with handles she lists directly in her YouTube bio. Her TikTok handle (@shesnotsusandventing) echoes the same tongue-in-cheek naming style she uses across all her accounts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hannahowo · YouTube
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