United States
Hannah Mae Hoeg is a California-based lifestyle and motherhood creator operating out of Orange County who has built her platform around a distinctly personal brand: the "mom bestie." At 29, she…
Total Followers -0.1%
575K
Across Instagram, TikTok
Primary Platform
135K followers · 24% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.7K–$6.8K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -203 -0.1% | -88 -0.0% | +0 +0.0% | -291 |
| Last 30 days | +14 +0.0% | -528 -0.1% | +0 +0.0% | -514 |
| Last 90 days | -920 -0.7% | -1363 -0.3% | +0 +0.0% | -2283 |
| Last 365 days | -920 -0.7% | -1363 -0.3% | +0 +0.0% | -2283 |
Daily follower snapshots from CreatorDB's longitudinal index.
Hannah Mae Hoeg is a California-based lifestyle and motherhood creator operating out of Orange County who has built her platform around a distinctly personal brand: the "mom bestie." At 29, she documents daily life raising her two children, Beckham and Baker, with content spanning morning and evening vlogs, day-in-my-life segments, Sunday reset routines, and outfit-of-the-day posts. A recurring solo parenting thread runs through her content, which lends it an honesty and vulnerability that distinguishes it from more polished, aspirational mom accounts. Her TikTok presence is her largest and most active, with engagement rates that run meaningfully above category norms — a signal that her audience treats her content as conversation rather than passive viewing.
Hannahmaehoeg reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Baby / Infant Formula, a clear signal of fit for brands in those categories. Demonstrated partners include Similac. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows parenting content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Baby / Infant Formula and related categories, Hannahmaehoeg offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hannahmaehoeg's tier (Mid, 575K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Beckham and Baker are Hannahmaehoeg's two children, who appear regularly throughout her vlogs and daily content. She names them directly in her social media bios across every platform, and they are central to her identity as a mom bestie creator.
Hannahmaehoeg regularly uses the #soloparenting hashtag, which signals that she raises her two kids, Beckham and Baker, largely on her own. This honest framing of solo motherhood is one of the most resonant parts of her content with her predominantly female audience.
Yes — Hannahmaehoeg identifies as a stay-at-home mom, and that lifestyle shapes almost everything she posts, from morning routines to evening wind-down vlogs. Her day-in-my-life content gives a real, unfiltered look at managing a household and two young children full-time in Orange County, California.
Hannahmaehoeg has worked with Similac, the well-known baby formula brand, as indicated by the #similacpartner hashtag in her content. Partnerships like this fit naturally into her niche because her audience of young mothers trusts her product recommendations at a much higher rate than the category average.
Hannahmaehoeg is based in Orange County, California, which she lists directly in her Instagram and TikTok bios. Southern California settings — including mom-car content and home organization routines — frequently appear as backdrops in her videos.
Hannahmaehoeg's Sunday reset content walks viewers through her weekly routine of cleaning, organizing, and prepping her home for the week ahead as a stay-at-home mom of two. The format is a recurring fan favorite because it blends practical home management with the honest, warm tone her audience comes back for.
Mom bestie is the core identity Hannahmaehoeg has built her entire brand around — she positions herself as the warm, relatable friend who happens to be navigating the same challenges of motherhood that her viewers face. It's less a content format and more a community tone: candid, supportive, and grounded in real everyday life with kids.
Hannahmaehoeg is represented by Shine Talent Group, with a dedicated business email listed publicly across her social bios for brand inquiries. The agency manages her sponsorship and partnership deals across both Instagram and TikTok.
Hannahmaehoeg's largest and most engaged following is on TikTok, where her audience is considerably bigger than on Instagram. Her TikTok content also generates significantly higher engagement, making it the platform where her mom-bestie community is most active and where her content spreads furthest.
Hannahmaehoeg listed her age as 29 in her TikTok bio, placing her squarely in the millennial-mom generation. That age bracket aligns closely with her core audience, with the 25–34 group making up the single largest share of her viewership across platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hannahmaehoeg · Instagram
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