United Kingdom
Hannah Jane Taylor is a UK-based beauty creator and qualified makeup artist who has built a focused niche at the intersection of cruelty-free, vegan beauty and neurodivergent advocacy.
Total Followers +0.4%
17K
Across Instagram
Primary Platform
YouTube
17K followers · 100% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $417–$1.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 16,661 | +63 | 5.8% | — | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +18 +0.1% | +0 +0.0% | +0 +0.0% | +18 |
| Last 30 days | +63 +0.4% | +0 +0.0% | +0 +0.0% | +63 |
| Last 90 days | +2K +11.9% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +11.9% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Hannah Jane Taylor is a UK-based beauty creator and qualified makeup artist who has built a focused niche at the intersection of cruelty-free, vegan beauty and neurodivergent advocacy. Operating on Instagram, she frames her content explicitly around the experience of living with ADHD — addressing how executive-function challenges and sensory considerations shape her beauty routine and product recommendations. That positioning is unusual for the beauty space, giving her content a candid, self-disclosing tone that clearly resonates: her engagement rate sits well above the category median, a meaningful signal for a micro-tier account.
Her audience is heavily female and concentrated in the 25–34 bracket — a demographic increasingly drawn to creators who reflect real lived experience over aspirational aesthetics. Though UK-based, the United States represents her largest single audience country, suggesting her content travels well through algorithmic discovery. Hashtag activity around REM Beauty, Ariana Grande's cruelty-free cosmetics line, signals a natural alignment with indie and celebrity-backed ethical beauty brands. As neurodivergent representation in the beauty and wellness space gains mainstream traction, her combination of professional MUA credentials and authentic personal disclosure positions her to grow steadily and attract values-aligned partnerships across cruelty-free beauty and mental-health-adjacent categories.
Hannahjanetaylorxo reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in beauty and related categories, Hannahjanetaylorxo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hannahjanetaylorxo's tier (Micro, 17K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Hannah is a qualified MUA (makeup artist), which distinguishes her from most beauty influencers who are self-taught. Her professional training means her product recommendations and technique advice carry real technical weight, not just personal opinion.
Yes, Hannah openly shares that she has a diagnosed ADHD and makes it a core part of her content identity. She posts specifically under hashtags like #adhdinwomen, reflecting the reality that ADHD is frequently overlooked or misdiagnosed in women and girls.
It means Hannah creates beauty content that is both ethically sourced — every product she features is cruelty-free — and designed with neurodivergent people in mind, particularly those with ADHD. That might mean shorter, focused routines, sensory-friendly product picks, or tips that work when your attention and energy levels vary.
Yes, Hannah is vegan and that extends directly into her beauty choices, where she exclusively recommends cruelty-free products. Her bio flags it upfront, and it's a key reason her audience trusts that her product picks align with a consistent ethical standard.
REM Beauty — Ariana Grande's cosmetics line — features heavily in Hannah's content, with hashtags like #rembeauty and #rembeautyexperience appearing among her most-used tags. Because REM Beauty is cruelty-free, it fits naturally into her ethical beauty focus, making it a recurring reference point for her community.
Hannah's content around the Eternal Sunshine era is a notable part of her feed, with hashtags like #eternalsunshinetour and #arianagrandetour among her top tags. Given her enthusiasm for Ariana Grande's REM Beauty brand, the overlap between stan culture and cruelty-free beauty is a clear thread running through her content.
Yes, ADHD medication is among the topics she addresses, with #adhdmeds appearing in her top hashtags. This kind of openness about the full reality of living with ADHD — including treatment — is a big part of why her community finds her relatable and trustworthy.
Hannah draws on her own diagnosis to speak to an audience that is often underserved — women and girls whose ADHD went unrecognised for years. She uses hashtags like #adhdinwomen to reach people who are newly diagnosed or still figuring out how to build routines, including beauty routines, that actually work for them.
Hannah is based in the United Kingdom, though her audience is international, with a large share of her followers based in the United States. Her cruelty-free and neurodivergent beauty niche clearly resonates well beyond the UK.
'Too good to gatekeep' is a phrase Hannah uses in her bio to signal that she shares every beauty find she loves — nothing held back. In practice it means her page functions as a running list of cruelty-free product recommendations she genuinely rates, not just paid placements.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hannahjanetaylorxo · YouTube
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