United States
Hank-Green is a creator with a presence on Instagram (2,235,648 followers), based in United States.
Total Followers -0.3%
2.2M
Across Instagram
Primary Platform
YouTube
2.2M followers · 100% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $27K–$63K / IG post
Green admitted he had been relying too heavily on AI as a research aid for his videos, sparking significant fan backlash. He announced plans to pause his personal channel hankschannel, as well as his daily word puzzles SMUSH and 4×3.
During a Capitol Hill visit, John Green was asked multiple times by staffers whether his brother would run for Congress in Montana, following abrupt retirements by the state's senator and representative. Neither brother confirmed any interest.
Green gave the keynote commencement speech at MIT, addressing science, AI disruption, and attacks on higher education — cementing his role as a leading public voice for science communication.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,235,648 | -6K | 4.3% | 2.3 | 13 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -3353 -0.1% | +0 +0.0% | +0 +0.0% | -3353 |
| Last 30 days | -6260 -0.3% | +0 +0.0% | +0 +0.0% | -6260 |
| Last 90 days | -2683 -0.1% | +0 +0.0% | +0 +0.0% | -2683 |
| Last 365 days | -2683 -0.1% | +0 +0.0% | +0 +0.0% | -2683 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| DFTBA (Don't Forget to Be Awesome) Merchandise / Music Label | Co-founder | YouTube | 2008–Long-term | — |
| Complexly Media / Production Company | Co-founder | YouTube | 2014–Long-term | — |
| VidCon Events / Creator Economy | Co-founder | YouTube | 2010–2018 | — |
Hank-Green is a creator with a presence on Instagram (2,235,648 followers), based in United States. Their content sits in the science & education space. Their YouTube bio reads: "I may have taught you biology. Subscribe to my newsletter We’re Here!". The full audience and engagement breakdown is below.
Hank-Green reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Merchandise / Music Label, Media / Production Company, Events / Creator Economy, a clear signal of fit for brands in those categories. Demonstrated partners include DFTBA (Don't Forget to Be Awesome) and Complexly. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Merchandise / Music Label and related categories, Hank-Green offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hank-Green's tier (Macro, 2.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Hank Green publicly announced a diagnosis of Hodgkin lymphoma in 2023 and documented his treatment openly across his platforms. He later shared that he had reached remission, describing it as a defining experience that reshaped his perspective on his work and community.
Yes, Hank and John Green are brothers who co-created the VlogBrothers YouTube channel in 2007 as a year-long video-letter project. That channel became the foundation for Nerdfighteria, Crash Course, SciShow, VidCon, and much of what both brothers have built since.
Yes, Hank Green co-founded VidCon with his brother John Green in 2010 as a gathering for online video fans and the creators they watched. The event grew into one of the largest creator-industry conferences in the world before being acquired by what is now Paramount in 2018.
Hank Green has claimed that a conversation he had with author Andy Weir directly led to what he describes as the final change made to the novel Project Hail Mary. He shared the full details of that exchange on his podcast, where he regularly interviews authors about the decisions behind their books.
We're Here is Hank Green's personal newsletter, promoted in his social bios as a direct way to reach his audience outside of platform algorithms. It sits alongside his podcast work and fits his broader pattern of building owned channels separate from any single social platform.
Hank Green co-founded Complexly, the production company behind Crash Course, SciShow, SciShow Space, SciShow Psych, and Eons, among others — a network with a combined audience of tens of millions of subscribers. These channels established him as one of the most significant builders of educational video content on the internet.
Hank Green has written two science-fiction novels: An Absolutely Remarkable Thing (2018) and its sequel A Beautifully Foolish Endeavor (2020). Both books explore internet fame, alien contact, and social-media dynamics, drawing directly on his years of experience as a major online creator.
DFTBA stands for Don't Forget to Be Awesome, the rallying phrase of the Nerdfighter community built around VlogBrothers. Hank Green co-founded DFTBA Records, a merchandise and music label that grew out of that community and supports a range of internet creators.
Nerdfighteria is the fan community that formed around Hank and John Green's VlogBrothers channel, organized loosely around the idea of decreasing world suck through charitable action and intellectual curiosity. Every year, Nerdfighters participate in the brothers' Project for Awesome fundraiser, which has raised millions of dollars for global causes.
Hank Green is based in Missoula, Montana, where he has lived for many years alongside much of his media operation. Complexly, the production company behind his educational YouTube network, is also rooted there rather than in a traditional media hub.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hank-green · YouTube
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