Germany
HandOfBlood is the on-screen persona of Maximilian Knabe — known to his community as "Hänno" — a gaming content creator based in Spandau, Berlin. Operating…
Total Followers +0.0%
4.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.9M followers · 63% of audience
Engagement
104.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
Following the Baller League's shutdown in early 2026, HandOfBlood's Eintracht Spandau signed a long-term deal to compete in the Icon League — the influencer football league co-run by Toni Kroos and EliasN97.
The label is a joint venture with Throwdown Entertainment, aiming to sign and promote metal newcomers. A live showcase event at Huxley's Neue Welt in Berlin is planned for September 2026, also streamed on Twitch.
HandOfBlood staged a marathon live event at Modus Berlin featuring over 20 DJs and fellow streamers, marking the headline culmination of his recurring Techno Freitag format.
He was a guest on the public broadcaster ZDF's "Till Tonight," marking a crossover into mainstream German TV.
Then-Vice Chancellor Habeck visited Knabe during a live broadcast, a rare intersection of top-tier German politics and creator streaming culture.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +511 +0.1% | +0 +0.0% | +511 |
| Last 90 days | +10K +0.3% | +3K +0.3% | +0 +0.0% | +13K |
| Last 365 days | +10K +0.3% | +3K +0.3% | +0 +0.0% | +13K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ergotopia Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| World of Warships Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| BoostBoxx Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Upway Sponsorship | Sponsored content | YouTube | May 2025 | — |
| World of Tanks Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
| Knabe Drinks Beverages | Founder / owned brand | Long-term | — | |
| Corrupted Blood Apparel / Lifestyle | Founder / owned brand | Long-term | — |
HandOfBlood is the on-screen persona of Maximilian Knabe — known to his community as "Hänno" — a gaming content creator based in Spandau, Berlin. Operating entirely within the German-language internet, he has built a multi-million subscriber following on YouTube through a consistent weekly format anchored around a few recurring pillars: "3 Schäbige Spiele" (three deliberately terrible or obscure games tackled in a single upload), horror-game sessions in which he torments fellow creators, and hyper-committed simulator playthroughs. This structured, personality-driven approach — self-deprecating, loud, and rooted in Berlin working-class energy — distinguishes him from the broader German gaming space and explains an audience engagement rate that sits dramatically above the category norm, a reliable signal of genuine community investment rather than passive viewership.
Knabe has extended beyond content creation into brand ownership: Instinct3 operates as his management and production umbrella, Knabe Drinks is his own beverage label, and Corrupted Blood spans clothing and music. This entrepreneur-creator profile makes his sponsor mix legible — recurring deals with World of Tanks and World of Warships reflect the core gaming audience, while placements for ergonomic furniture brand Ergotopia and e-bike marketplace Upway signal that partners see his audience as adult, income-earning, and purchase-ready rather than purely youth-skewing. With roughly 80 percent of his viewers aged 18–34 and 90 percent concentrated across Germany, Austria, and Switzerland, his reach is geographically narrow but culturally dense, making him one of the more bankable figures for brands seeking saturation specifically within the DACH gaming and young-male lifestyle segment. The combination of proprietary brands and diversified platform presence positions him for sustained relevance independent of any single platform's algorithmic shifts.
Handofblood reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beverages, Apparel / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include Ergotopia and World of Warships. Engagement on YouTube runs around 104.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Handofblood's tier (Macro, 4.7M combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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HandOfBlood's real name is Maximilian Knabe. He goes by HandOfBlood as his main creator alias and by the nickname Hänno within his community. All three names appear in his YouTube channel description, making them well-known to his longtime fans.
3 schäbige Spiele (Three Shabby Games) is HandOfBlood's signature recurring YouTube format, in which he plays and reacts to three typically obscure or low-quality games in a single episode. He references it directly in his channel description as one of his defining content pillars, and the hashtag #3schäbigespiele regularly appears on his posts.
Hänno is a personal nickname HandOfBlood uses alongside his real name Maximilian Knabe and his main brand alias. He lists all three names in his YouTube channel description, and Hänno functions as the more casual, community-facing persona — frequently used in hashtags and referenced directly by his audience.
HandOfBlood is from Spandau, a western district of Berlin, Germany. He references his roots prominently, describing his content as "Next Level Gaming-Content straight outta Spandau" in his YouTube bio, and he is connected to the local community project @einspandau.
Knabe Drinks is a beverage brand associated with HandOfBlood, whose real surname is Knabe. He lists it in his Instagram bio alongside his other owned ventures, indicating it is a creator-founded brand rather than a standard sponsorship deal.
Yes, Corrupted Blood is HandOfBlood's own brand, appearing in his Instagram bio under both @corruptedblood.clo (a clothing label) and @corruptedblood.rec (which carries the markers of a record label). Both appear alongside his other owned businesses, confirming they are part of his personal brand portfolio rather than external partnerships.
Instinct3 is the talent management and digital agency behind HandOfBlood's business operations. He lists the agency in both his TikTok and Instagram bios, and all brand partnership inquiries are routed through an Instinct3 email address, making it the operational backbone of his creator business.
HandOfBlood has publicly hyped up his participation in Icon League, the German creator sports tournament. Recent posts on his channel declare "Icon League kann kommen" paired with the hashtag #alpharegeln, signaling he is competing or preparing to compete in the event.
Yes, World of Warships is a confirmed sponsor on HandOfBlood's YouTube channel, with a partnership active as recently as early 2026. He has also worked with World of Tanks, another title from the same publisher, pointing to an ongoing relationship with Wargaming across multiple campaigns.
EinSpandau (@einspandau) is a community project tied to HandOfBlood's Berlin-Spandau identity. He lists it first among his affiliated accounts in his Instagram bio alongside his business ventures, suggesting it is a creator-driven local initiative that reflects his long-standing connection to the Spandau district.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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