Hamza Zaidi — known online as hamzazaidi97, with the '97' suggesting a birth year — is a Spain-based creator of Moroccan heritage whose dual identity sits…
Total Followers -0.1%
6.4M
Across Instagram, YouTube, TikTok
Primary Platform
2.8M followers · 44% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $34K–$79K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -1407 -0.1% | +0 +0.0% | +0 +0.0% | -1407 |
| Last 30 days | -9566 -0.3% | +0 +0.0% | +0 +0.0% | -9566 |
| Last 90 days | -50928 -1.8% | +0 +0.0% | +0 +0.0% | -50928 |
| Last 365 days | -50928 -1.8% | +0 +0.0% | +0 +0.0% | -50928 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| PlayStation España Gaming / Tech | Brand ambassador | Long-term | — | |
| Shawarma Lekum Food & Beverage | Founder / owned brand | Long-term | — | |
| Visit Saudi / Experience Saudi Travel / Tourism | Sponsored content | 2023–2024 | — | |
| Tuenti Telecom | Brand ambassador | 2022–2023 | — |
Hamza Zaidi — known online as hamzazaidi97, with the '97' suggesting a birth year — is a Spain-based creator of Moroccan heritage whose dual identity sits at the center of his appeal. His Instagram bio opens with both the Moroccan and Spanish flags alongside 'Alhamdullilah,' signaling a creator who is comfortable expressing his Muslim faith and North African roots to a predominantly Spanish-speaking audience. His content leans into humor and everyday-life storytelling — short-form comedy, football banter, and relatable vlog moments — and his YouTube channel operates under the name 'KITIPASA,' a phonetic play on the Spanish phrase '¿Qué te pasa?' that doubles as a casual, conversational brand identity. Beyond content, he has built adjacent ventures: @shawarmalekum (a food brand whose name fuses 'shawarma' with the Arabic greeting 'as-salamu alaykum') and @algoritmoprod, an in-house production outfit, pointing to a creator who has moved from posting videos to building a small media and hospitality ecosystem.
Hamzazaidi97 is a Spanish-language comedy and entertainment creator — Moroccan-Spanish in identity — whose humor, meme, and vlog content positions him naturally for gaming, consumer tech, food, and lifestyle brand partnerships. Engagement rates run well above category median on both TikTok and Instagram, indicating a loyal, actively reacting audience concentrated in Spain with meaningful secondary reach across Argentina, Mexico, Brazil, and the U.S., giving brands a pan-Hispanic footprint. Posting cadence is consistent across short-form platforms. Documented activations include PlayStation España — evidenced by multiple tagged integrations — and Tuenti, a Spanish telecom brand, while hashtag data points to a Saudi tourism brief. His own food venture, @shawarmalekum, further validates appeal to QSR and fast-casual advertisers.
Benchmark estimates for a creator at Hamzazaidi97's tier (Mega, 6.4M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
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Hamzazaidi97 has both Moroccan and Spanish heritage, which he displays proudly through the 🇲🇦🇪🇸 flags at the top of his Instagram bio. He is based in Spain and creates content primarily in Spanish, but his Moroccan roots are a consistent and visible part of his personal brand and identity online.
Shawarma Lekum is a food brand that Hamzazaidi97 lists in his Instagram bio under the handle @shawarmalekum, identifying it as one of his own ventures. The name fuses the Middle Eastern staple with a playful Spanish-flavored twist, connecting neatly to his Moroccan-Spanish identity and suggesting it is a food business he co-owns or runs alongside his creator career.
Yes — Hamzazaidi97 credits Algoritmo Prod (@algoritmoprod) in his Instagram bio as one of his official projects. It appears to be a video production outfit supporting the filming and editing behind his YouTube and social content, pointing to a more professional, studio-backed setup than most individual creators operate.
KITIPASA is the name Hamzazaidi97 uses for his YouTube channel. The word reads as a phonetic compression of the Spanish expression ¿Qué te pasa? — meaning "What's wrong with you?" — which fits squarely with the irreverent humor tone that runs across his content. It doubles as a catchy, brandable channel name that Spanish-speaking audiences instantly recognize.
PlayStation is one of Hamzazaidi97's most prominent named sponsors, appearing across multiple posts through hashtags like #PlayStationPlaymaker, #PlayStationHouse, #DaysOfPlay, and #PS5. His sponsored content for the brand has spanned gaming-themed videos and event tie-ins, making PlayStation the most visible commercial partnership in his feed.
Hamzazaidi97 was part of PlayStation's creator campaign around the UEFA Champions League Final, based on his simultaneous use of the #UCLFinal and #PlayStationPlaymaker hashtags. PlayStation holds a longstanding partnership with UEFA Champions League, and Hamzazaidi97's inclusion in that activation confirms he is part of their Spain-facing influencer roster for flagship events.
Yes — Hamzazaidi97 has posted content tagged with #ExperienceSaudi, pointing to a sponsored or hosted trip to Saudi Arabia as part of the country's ongoing tourism creator campaigns. His Mega-tier reach across Spain and Latin America made him a relevant fit for a campaign targeting Spanish-speaking audiences.
Hamzazaidi97 openly acknowledges his Muslim faith — his Instagram bio opens with "Alhamdullilah" and he has used the #EidMubarak hashtag in his posts. Islamic celebrations are a recurring, authentic thread in his content rather than an afterthought, reflecting both his Moroccan heritage and personal beliefs.
Hamzazaidi97 has tagged @oficialRC3 — a well-known Spanish content creator — in a PlayStation-sponsored video built around a Morocco World Cup theme. The two appeared together in a humor-driven post, suggesting a creative relationship that extends within the wider Spanish creator ecosystem.
Across Instagram, TikTok, and YouTube combined, Hamzazaidi97 has built a total audience well above 6 million followers, placing him in the Mega tier of Spanish-language creators. His engagement runs well above the category average on every platform, with TikTok showing particularly strong audience interaction relative to his follower count.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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