Germany
Hamza is a Cologne-based content creator positioned at the intersection of local food culture and entrepreneurship.
Total Followers -0.4%
42K
Across Instagram
Primary Platform
YouTube
42K followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1Kâ$3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 42,425 | -157 | 1.5% | â | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -157 -0.4% | +0 +0.0% | +0 +0.0% | -157 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Hamza is a Cologne-based content creator positioned at the intersection of local food culture and entrepreneurship. Self-described as a "CULTURE đ§±CREATOR," his Instagram output centers on the Cologne dining scene â documenting restaurant openings, championing local concepts like a Philly cheesesteak venture and a Cologne breakfast spot, and framing food discovery through an energetic, street-culture lens. The recurring #getyourhandsdirty hashtag reflects a broader ethos: building things rather than merely reviewing them, which aligns with his entrepreneur-category self-classification and the motivational copy that periodically surfaces alongside his food content.
His audience splits evenly across genders, consistent with food-and-lifestyle content that draws broadly rather than from a narrowly defined demographic. Occasional music-adjacent posts and aspirational messaging suggest Hamza positions himself as a culture connector bridging food, local business, and creative output rather than a single-category influencer. Activity appears to have slowed considerably heading into 2026, leaving his current trajectory uncertain; that said, his hyper-local Cologne focus gives him a defensible niche for regional food, hospitality, and lifestyle brands seeking creators with authentic roots in Germany's western urban corridor.
Hamza reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in food and related categories, Hamza offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hamza's tier (Micro, 42K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally â shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bang Bang Philly Cheesesteak is a Cologne food concept that Hamza has documented extensively, including filming its full origin story â "Die Geschichte von Bang Bang Philly Cheesesteak." His content positions the brand as part of a wave bringing bold American food culture to the German scene, and his deep coverage of it reflects his role as both a food creator and an entrepreneur.
Hamza was closely involved in the launch of Breakfast City (@mybreakfastcity) in Cologne, posting the grand opening announcement on his Instagram. The restaurant sits at Aachener Str. 2, 50674 Köln, and the coverage he produced around the opening fits his broader identity as someone who builds and documents food businesses.
Breakfast City Cologne is located at Aachener Str. 2, 50674 Köln. Hamza documented the grand opening (Neueröffnung) on his Instagram under the tag @mybreakfastcity, putting the spot on the radar of his Cologne-based audience.
Yes â Hamza announced a track called "Lie to Me" on his Instagram, describing the release as a meaningful personal journey. The drop was made in collaboration with @bellabel, revealing that his creative output extends well beyond food and entrepreneurship content into music.
Hamza describes himself as a "CULTURE đ§±CREATOR" â a self-styled label combining his roles as entrepreneur, food storyteller, and brand builder in Cologne. The brick emoji signals a build-from-scratch mindset, which he reinforces with motivational posts like "Dream it. Believe it. Build it."
#getyourhandsdirty is one of Hamza's signature hashtags, representing a hands-on, action-first philosophy toward building businesses and brands. It threads through his content as a recurring signal that his entrepreneurship angle is about real execution, not just aspirational talk.
Hamza explicitly labels himself an entrepreneur in his Instagram bio, and his content backs that up â he tells origin stories of food concepts like Bang Bang Philly Cheesesteak and was part of the launch of Breakfast City in Cologne. His work sits at the intersection of food culture and startup hustle rather than standard restaurant reviewing.
Hamza covers Cologne's modern food scene with a focus on bold, American-inspired concepts â particularly Philly cheesesteak â alongside local breakfast and brunch spots. His hashtags like #colognefood, #modernfood, and #cgn show he's embedded in the city's food community, while his captions bring personality and storytelling to each post.
Hamza is based in Cologne, Germany, which he regularly signals through hashtags like #cologne and #cgn. His food and entrepreneurship content is deeply rooted in the local scene, making him a recognizable voice for Cologne's emerging food culture.
Hamza lists YouTube as his primary platform and maintains an active presence on Instagram under the handle @hamza. His Instagram content in the micro creator tier covers food, culture, and entrepreneurship, while YouTube serves as his main creative home for longer-form storytelling.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology â
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data â every stat shown comes from your public platform profiles.
@hamza · YouTube
+0 new followers
Preparing fresh dataâŠ
This usually takes 15â25 seconds.