United States
Hamster Kombat is a Telegram-based tap-to-earn game that became one of the standout phenomena of the 2024 crypto gaming cycle.
Total Followers -0.3%
33.1M
Across YouTube
Primary Platform
YouTube
33.1M followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
A wave of renewed momentum around TON blockchain integration drove a sharp rally in HMSTR, with a subsequent TON transaction-fee reduction adding a further 24% price jump days later.
After a steep post-airdrop user decline from a 300M peak, the team pivoted to a broader HamsterVerse initiative housing three interconnected Telegram games — GameDev Heroes, Hamster Fight Club, and Hamster King — aiming to re-engage lapsed players.
The team unveiled Hamster Network, a TON Layer-2 chain claiming over 34,000 TPS, with plans to open it as a DApp platform for third-party developers — signalling ambitions well beyond the core tap-to-earn game.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 33,100,000 | -99K | 2.0% | — | 2 months ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -99300 -0.3% | +0 +0.0% | +0 +0.0% | -99300 |
| Last 90 days | -195290 -0.6% | +0 +0.0% | +0 +0.0% | -195290 |
| Last 365 days | -195290 -0.6% | +0 +0.0% | +0 +0.0% | -195290 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Etsy Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Binance.US Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
Hamster Kombat is a Telegram-based tap-to-earn game that became one of the standout phenomena of the 2024 crypto gaming cycle. Players simulate climbing from a novice to CEO of a tier-one crypto exchange by tapping a cartoon hamster, and the concept spread virally through Telegram's mini-app ecosystem, drawing tens of millions of participants at its peak. The official YouTube channel served as the project's primary media hub, publishing gameplay hints and community updates tied directly to in-app mechanics — viewers were explicitly encouraged to watch each video closely for clues redeemable within the game itself.
Following the launch of the project's native token on the TON blockchain in late 2024, the channel pivoted toward a broader crypto-news format under the 'Hamster News' banner, covering Bitcoin treasury developments, ETF filings, and AI infrastructure stories. The audience skews heavily male and concentrates in the 25–44 age range across English-speaking markets, making a Binance.US sponsorship a natural fit. With subscriber growth relatively flat after the game-driven surge, and uploads having slowed, the channel's long-term commercial positioning rests on whether consistent news-format content can sustain the large but increasingly passive audience that the original gaming phenomenon first assembled.
Hamsterkombat_Official reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a crypto creator they map naturally to brands targeting that space. Demonstrated partners include Etsy and Binance.US. Engagement on YouTube runs around 2.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Hamsterkombat_Official's tier (Mega, 33.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Hamster Kombat is a tap-to-earn clicker game played inside Telegram, where players tap a cartoon hamster to earn in-game coins and progress from a 'shaved hamster' all the way to CEO of a fictional tier-1 crypto exchange. The game loop involves buying upgrades, completing daily quests, and inviting friends to boost your exchange's value. It exploded in 2024 to become one of the largest Telegram mini-apps ever launched, accumulating hundreds of millions of users at its peak. The YouTube channel serves as a companion, publishing daily crypto news and hidden clues players can redeem inside the app.
The daily cipher is a Morse code puzzle embedded in Hamster Kombat's YouTube videos that players decode and enter into the Telegram game to earn bonus in-game coins. The channel's bio explicitly tells viewers to 'watch every video closely to get clues that you can use later,' making YouTube content a core mechanic of the game rather than just entertainment. This cipher loop drove massive YouTube subscriber growth as active players subscribed to avoid missing the daily drops.
Yes, Hamster Kombat launched the HMSTR token on the TON blockchain in September 2024, distributing coins to players based on their in-game earnings and activity levels. The launch was one of the most anticipated crypto airdrops of 2024, given the game's enormous Telegram user base. However, most recipients received far fewer tokens than they had expected, and the token's market value quickly disappointed the community after it began trading.
The Hamster Kombat airdrop was not a scam in the technical sense — the HMSTR token genuinely launched in September 2024 and tokens were distributed to eligible players. The controversy stemmed from unmet expectations: many players had spent months grinding inside the game hoping for a significant payout, but most received amounts far smaller than anticipated, with the token price dropping sharply after launch. The backlash was widespread across crypto communities, though the project itself continued operating after the distribution.
The Hamster Kombat YouTube channel remains online with over 33 million subscribers as of mid-2026, though its upload frequency has slowed considerably from the daily pace it kept during the game's peak in 2024. The channel has pivoted toward short crypto news segments branded as Hamster News, covering Bitcoin ETFs, AI funding rounds, and blockchain regulation rather than game-specific content. The original tap-to-earn mania has largely faded, but the channel's large audience base remains intact.
Hamster News is the branded crypto news format Hamster Kombat uses to publish rapid-fire updates on cryptocurrency, tech, and financial markets — covering things like Bitcoin ETF filings, AI chip plant announcements, and new venture funding rounds. Each video packages multiple headlines into a short segment, keeping the channel's posting cadence going even as the original game's hype has cooled. It is the dominant content style on the channel as of 2025–2026.
Yes, Binance.US sponsored content on the Hamster Kombat YouTube channel in September 2024, timed closely with the HMSTR token launch and the peak of the game's popularity. The partnership made commercial sense given Hamster Kombat's massive crypto-native audience, which skews heavily male and toward the 25–44 age range. The channel has also run sponsored content with Etsy, an unusually mainstream pairing that signals the channel's reach beyond a purely crypto-focused viewership.
At its peak in 2024, Hamster Kombat reported hundreds of millions of Telegram users engaging with the mini-app, making it one of the largest games ever built on that platform. The YouTube channel alone has surpassed 33 million subscribers, placing it firmly in the Mega tier of global creators. Exact active player counts since the post-airdrop period have not been consistently disclosed by the project.
The actual game is played on Telegram through the platform's mini-app system, accessible via the official Hamster Kombat bot. The YouTube channel — with over 33 million subscribers — functions as a companion, delivering daily cipher clues, crypto news, and game updates that players are expected to follow. Both platforms work together: YouTube content directly feeds in-game bonuses, so serious players use both.
Hamster Kombat is a project run by a team rather than a single on-screen creator, and its founders have maintained a relatively low public profile compared to the brand's massive reach. The channel lists a shared PR email for business contacts rather than any individual's name, which is typical of a studio or small company structure. Unlike most Mega-tier YouTube channels, there is no public-facing host — the hamster mascot and the game's narrative are the product.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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