Hamiltonparkhome is a Lancaster, Pennsylvania–based home decor and DIY creator whose Instagram presence has grown to a mid-tier following built around a practical, accessible design philosophy.
Total Followers +0.7%
775K
Across Instagram
Primary Platform
YouTube
775K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$27K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 774,533 | +5K | 2.1% | 1.6 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +5K +0.7% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +19K +2.5% | +0 +0.0% | +0 +0.0% | +19K |
| Last 365 days | +19K +2.5% | +0 +0.0% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Govee Smart Home / Lighting | Sponsored content | Long-term | — | |
| Homerilla Home Decor / Window Treatments | Sponsored content | Long-term | — | |
| Home Depot Home Improvement / Retail | Channel sponsor | Long-term | — |
Hamiltonparkhome is a Lancaster, Pennsylvania–based home decor and DIY creator whose Instagram presence has grown to a mid-tier following built around a practical, accessible design philosophy. The account's identity centers on full room makeovers, step-by-step tutorials, and styling guidance framed as achievable rather than aspirational — a distinction that resonates with homeowners seeking real-world results over magazine-finish inspiration. Seasonal content, window treatment projects, and outdoor styling segments anchor the feed, while a consistent posting cadence sustains engagement that runs above the category median.
The audience skews predominantly female and concentrates heavily in the 18–34 age band — a demographic actively in household-formation and renovation stages, which makes the channel a natural fit for home goods and improvement brands. Partnerships with Govee smart lighting and Homerilla window treatments align cleanly with the tutorial-driven format, translating product features directly into how-to content. Membership in the Home Depot Creator Program further signals recognition from major retail players. With a U.S.-dominant audience supplemented by notable reach into the UK and Canada, Hamiltonparkhome is well-positioned to expand branded partnerships across the affordable home decor and DIY retail categories.
Hamiltonparkhome reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Smart Home / Lighting, Home Decor / Window Treatments, Home Improvement / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Govee and Homerilla. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Smart Home / Lighting and related categories, Hamiltonparkhome offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hamiltonparkhome's tier (Mid, 775K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Hamiltonparkhome is based in Lancaster, Pennsylvania, which they note directly in their Instagram bio. Lancaster's mix of historic residential architecture and a growing design-conscious community fits naturally with the kind of home styling and renovation content they create.
Yes, Hamiltonparkhome has worked with Govee on outdoor lighting products, including their outdoor string lights, promoting them under hashtags like #goveeoutdoorlights and #goveeoutdoorstringlights. Smart outdoor lighting is a natural fit for a home-focused account that covers both interior makeovers and seasonal exterior décor.
Homerilla is a brand specializing in custom curtains, including blackout options, and Hamiltonparkhome has featured them regularly under hashtags like #homerillacurtains and #customcurtains. Window treatments are a key finishing detail in full room makeovers, making the partnership a logical match for the type of transformation content Hamiltonparkhome consistently produces.
Yes, Hamiltonparkhome uses the #homedepotcreator hashtag, which is tied to Home Depot's creator partnership program. For a channel built around DIY projects and detailed renovation tutorials, a Home Depot affiliation is a natural fit given how central that retailer is to home improvement projects.
Yes, Halloween home décor is part of Hamiltonparkhome's seasonal content, with #halloween appearing among their most-used hashtags. Seasonal styling fits within their broader focus on room transformations and design inspiration, and holiday décor posts typically drive strong audience engagement on home-focused accounts.
Hamiltonparkhome focuses on detailed, tutorial-style DIY projects designed to feel achievable for everyday homeowners rather than only experienced renovators. Their bio specifically calls out step-by-step tutorials and approachable styling tips, spanning everything from small decorative updates to full room overhauls.
Hamiltonparkhome covers both ends of the spectrum — their bio explicitly lists full room makeovers alongside smaller styling tips and design ideas. Offering big transformation reveals alongside accessible everyday advice is a content strategy that helps home accounts maintain engagement between major projects.
Hamiltonparkhome frames their work around approachable design and styling, meaning ideas and techniques that feel realistic for real homeowners rather than aspirational or out-of-reach aesthetics. This philosophy — paired with their detailed tutorials — positions them as a practical resource rather than a purely inspirational account, which likely explains why their engagement runs above the category average.
YouTube is listed as Hamiltonparkhome's primary platform, which suits their long-form tutorial and room makeover content well. They also maintain a very active Instagram presence with an audience well into the hundreds of thousands, making it a major secondary channel for daily inspiration posts and brand partnerships.
Hamiltonparkhome's audience is predominantly female and concentrates most heavily in the 25–34 age bracket, with a strong secondary group in the 18–24 range. The majority of viewers are based in the United States, with meaningful followings also in the UK and Canada — a profile that closely mirrors who is actively searching for DIY tutorials and home décor inspiration online.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hamiltonparkhome · YouTube
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