United Kingdom
Hallaaz — whose first name Hala anchors both her handle and her professional identity — is a London-based lifestyle and modest-fashion creator operating primarily on Instagram and TikTok.
Total Followers +0.2%
306K
Across Instagram, TikTok
Primary Platform
207K followers · 68% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.1K–$10K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -248 -0.1% | -119 -0.1% | +0 +0.0% | -367 |
| Last 30 days | +973 +0.5% | -386 -0.4% | +0 +0.0% | +587 |
| Last 90 days | -662 -0.3% | -396 -0.4% | +0 +0.0% | -1058 |
| Last 365 days | -662 -0.3% | -396 -0.4% | +0 +0.0% | -1058 |
Daily follower snapshots from CreatorDB's longitudinal index.
Hallaaz — whose first name Hala anchors both her handle and her professional identity — is a London-based lifestyle and modest-fashion creator operating primarily on Instagram and TikTok. Her content centres on daily outfit styling within a modest-fashion framework, city life snapshots, seasonal outfit dumps, and personal-day vlogs, all shot against recognisable London backdrops. The register is warm and peer-to-peer: hashtags like #bestie and #girlworld sit alongside #modestoutfit and #ootd, positioning her feed as aspirational but accessible. Her above-median engagement on Instagram suggests her audience is genuinely tuned in rather than passively following.
Her audience skews toward millennial and younger women, with notable reach into the Netherlands — a country with a large Muslim diaspora — alongside audiences in Nigeria and Saudi Arabia, pointing to a cross-continental modest-lifestyle community that extends well beyond her UK base. This geographic spread is a meaningful signal for brands: Hala's appeal bridges Western streetwear aesthetics with modest-dressing sensibilities, a crossover that remains underserved by mainstream fashion partnerships. As modest fashion continues gaining commercial recognition, a creator combining London cultural currency with genuine reach into Muslim-majority and Muslim-diaspora markets is well placed for category-defining brand collaborations.
Hallaaz reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fashion and related categories, Hallaaz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hallaaz's tier (Mid, 306K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Hala — the handle "Hallaaz" is a stylised version of her first name, which is confirmed by her public business email. She goes by Hala across both her Instagram and TikTok profiles.
Yes, modest fashion sits at the core of her content. Hashtags like #modestoutfit, #modestfashion, and #modestoutfits run consistently through her posts, and her OOTD looks are built around covered, layered styling rather than mainstream fast-fashion trends.
RH England is Restoration Hardware's flagship UK property — a grand design gallery and restaurant set within a historic estate near Oxford. Hallaaz visited for a birthday lunch and turned the trip into a birthday vlog, one of the more destination-led pieces of content she has shared.
Battersea Power Station features explicitly in her content via the hashtag #batterseapowerstation, and her bio pins her location as London. She tends to use the city's more architecturally striking and aesthetic locations as backdrops for outfit and lifestyle posts.
Despite being London-based, the Netherlands makes up the largest single slice of her audience — a pattern common among modest fashion creators, whose content resonates strongly with Muslim communities across Western Europe regardless of where the creator lives. Her UK and US audiences follow behind.
Hallaaz regularly posts photo dumps — casual, multi-image carousel posts capturing a stretch of time, such as her #aprildump. These sit alongside her polished outfit content and give followers a more candid window into her day-to-day London life.
Yes, matcha appears in her hashtag trail and feeds into the broader café-culture aesthetic that runs through her lifestyle posts. Like many London-based lifestyle creators, she weaves coffee and matcha spots into her day-in-the-life content as part of the overall visual story.
The #girlworld hashtag points to a slice of her content centred on female friendship, shared experiences, and bestie moments — her #bestie hashtag appears alongside it. This frames part of her output less as solo influencer content and more as a shared lifestyle narrative.
Yes, Hallaaz is active on TikTok under the same handle @hallaaz, where her engagement runs notably higher than on Instagram. Her TikTok content follows the same modest fashion and London lifestyle theme as her Instagram.
Her audience skews female — roughly six in ten followers are women — with the 25–34 age group making up the largest segment. Unusually for a UK-based creator, her single biggest national audience comes from the Netherlands, followed by the United Kingdom and the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hallaaz · Instagram
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