United States
Haleyhoffmansmith is a creator with a presence on Instagram (392,738 followers), TikTok (704,200 followers), based in United States.
Total Followers +1.8%
1.1M
Across Instagram, TikTok
Primary Platform
YouTube
393K followers · 36% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.9K–$14K / IG post
Published May 6, 2025 through Running Press (Hachette Book Group), the book outlines her Subconscious Breakthrough Formula using neuroscience-backed EFT tapping practices. A multi-city book tour followed, with stops at Main Point Books (PA) and Boulder Bookstore (CO).
Smith embarked on a ticketed bookstore tour in spring/summer 2025, including a signing and talk at Boulder Bookstore in June 2025.
Her official music site announced plans for multiple new music releases throughout 2026, building on singles and an EP she began releasing in 2022.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.5% | +423 +0.1% | +0 +0.0% | +2K |
| Last 30 days | +11K +2.8% | +9K +1.2% | +0 +0.0% | +20K |
| Last 90 days | +31K +8.0% | +25K +3.5% | +0 +0.0% | +56K |
| Last 365 days | +31K +8.0% | +25K +3.5% | +0 +0.0% | +56K |
Daily follower snapshots from CreatorDB's longitudinal index.
Haleyhoffmansmith is a creator with a presence on Instagram (392,738 followers), TikTok (704,200 followers), based in United States. Their content sits in the manifestation & mindset space. Their YouTube bio reads: "🩷 the friend who helps you create your dream life via subconscious breakthroughs @dreamawaymembership 💫 @haleyhoffmansmithmusic 🎧🎙️ Big Conversations". The full audience and engagement breakdown is below.
Haleyhoffmansmith reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Haleyhoffmansmith offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Haleyhoffmansmith's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dreamaway is Haley's own paid membership community, operated under the handle @dreamawaymembership, built around her method of helping members create their dream life through subconscious breakthroughs and manifestation work. It functions as her primary owned business beyond her content channels. Think of it as the deeper, ongoing version of the techniques she previews in her free social content.
Yes — Haley runs a dedicated music project under the handle @haleyhoffmansmithmusic and self-identifies as a singer-songwriter across her bios and hashtags. Her musical work exists alongside her personal development content rather than replacing it. This dual identity as both a coach and an artist is one of the more distinctive aspects of her overall brand.
Big Conversations is Haley's podcast, linked in both her Instagram and TikTok bios, extending her mission of meaningful dialogue around faith, manifestation, and intentional life design into a long-form audio format. It gives her audience a deeper dive into topics she introduces through short-form video. The show fits the same community she's built across her social platforms.
Haley has used the hashtag #2027bride in her content, signaling she is engaged and planning a 2027 wedding. This personal milestone has woven into her content, fitting naturally within her niche of actively building and living a dream life. As of 2026, the wedding has not yet taken place.
Live in the end is a manifestation concept, rooted in Neville Goddard's teachings, that involves embodying the feeling of your desired outcome as if it's already done rather than chasing it from a place of lack. Haley uses it as one of her signature frameworks and it appears regularly as a hashtag and recurring teaching point across her TikTok and Instagram content. It sits at the core of her subconscious reprogramming approach.
Haley uses #rejectionisredirection as a signature concept, reframing setbacks and closed doors as divine redirection rather than failure. It aligns tightly with her broader faith-meets-manifestation philosophy and resonates strongly with her predominantly female audience navigating careers, relationships, and life goals. This lens on "no" as part of a bigger plan is a recurring theme across her content.
Haley blends faith-based principles with law of attraction techniques and subconscious reprogramming, describing her method as helping people create their dream life through both spiritual trust and practical mindset tools. This combination distinguishes her from strictly secular manifestation creators and from purely religious content. Hashtags like #faith, #trusttheprocess, and #detachment all reflect this integrated approach.
Subconscious reprogramming is the core framework Haley teaches — the idea that shifting deeply-held beliefs at the subconscious level can change your external outcomes and life circumstances. She applies it as an umbrella for techniques like visualization, identity work, and affirmations, rather than surface-level positive thinking. It's the intellectual backbone that differentiates her content from generic motivation or lifestyle accounts.
Haley is most active on YouTube (her primary platform), TikTok, and Instagram, with a combined following that places her firmly in the Macro creator tier. Her TikTok engagement runs especially high, well above the category average, suggesting a particularly active and loyal community there. She also extends her presence through the Big Conversations podcast and the Dreamaway membership community.
Haley Hoffman Smith is a US-based creator, entrepreneur, singer-songwriter, and podcast host whose content centers on manifestation, subconscious reprogramming, and faith-based personal development. She runs the Dreamaway membership community and hosts the Big Conversations podcast alongside her presence on YouTube, TikTok, and Instagram. Her audience skews predominantly young women in the 18–34 range who are actively working to design intentional, fulfilling lives.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@haleyhoffmansmith · YouTube
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