United Kingdom
Hai'r operates under one of Instagram's most coveted handles — @hair — a single-word username that signals the account's positioning as a broad, category-defining destination rather than a personal creator channel.
Total Followers -0.1%
315K
Across Instagram
Primary Platform
315K followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.7K–$11K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 314,872 | -472 | 1.3% | — | 5 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -472 -0.1% | +0 +0.0% | +0 +0.0% | -472 |
| Last 90 days | -7116 -2.3% | +0 +0.0% | +0 +0.0% | -7116 |
| Last 365 days | -7116 -2.3% | +0 +0.0% | +0 +0.0% | -7116 |
Daily follower snapshots from CreatorDB's longitudinal index.
Hai'r operates under one of Instagram's most coveted handles — @hair — a single-word username that signals the account's positioning as a broad, category-defining destination rather than a personal creator channel. Based in the United Kingdom, the page built its following as a hair inspiration aggregator, curating and reposting content spanning curly, straight, coloured, and natural styles from stylists and enthusiasts across the platform. The content strategy leans heavily on reposts sourced from professional salon accounts and independent creators, with hashtags like #behindthechair, #olaplex, and #oribe indicating alignment with both the professional hairdressing community and premium hair-care brands.
The audience profile is notably balanced across genders — unusual for a beauty-adjacent account — suggesting the page attracts hair professionals and style-curious viewers rather than a purely consumer-facing demographic. The engagement rate sits marginally below the category median, a pattern common among aggregator pages where passive browsing outpaces active interaction. Significantly, the account has been dormant for several years, meaning its current follower base and brand-rate card reflect legacy reach rather than an active content cycle. For brands, the primary value proposition is the handle itself and its SEO-adjacent authority in the hair category; any revival or acquisition of the account would likely need a fresh content strategy to re-engage an audience that has had little reason to interact in recent years.
Hai'r reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in beauty and related categories, Hai'r offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hai'r's tier (Mid, 315K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The page bio instructs creators to tag their videos for organic consideration, and separately offers paid feature slots — the bio says to email for feature pricing. Hai'r operates as a curation account, so reaching out directly via email is the clearest route to a guaranteed placement.
Yes — the bio explicitly includes "Email for feature pricing," confirming that paid promotional slots are available to hairstylists, salons, and hair brands. This is a common monetization model for large aggregator pages that function as industry showcase hubs.
The Hai'r account has been inactive for several years, with no new uploads recorded since around 2021. The profile and its following remain intact, but the page has not been regularly curating or publishing new content in its recent history.
Hai'r is a hair inspiration curation account, not a personal creator. It reposts content from hairstylists and users across Instagram — crediting original creators — and functions more like a community media brand built around daily hair inspo.
Natural and curly hair are explicitly listed as core pillars in the bio, alongside straight and colored styles. Posts celebrating curly girls and natural textures appear throughout the archive, and #naturalhair is among the page's most consistently used hashtags.
#BehindTheChair is a well-established professional hair community hashtag used by salon stylists to share their work. Hai'r uses it regularly alongside tags like #olaplex and #oribe, positioning the page firmly within the professional stylist and color community rather than just a casual consumer audience.
Olaplex is one of the most consistently tagged brands across Hai'r's posts, alongside professional names like Oribe. The page has not publicly announced a formal paid partnership, but the repeated tagging places Olaplex at the center of its professional hair care identity.
The page features bold color transformations, cool-toned icy shades, and subtle makeovers — one recurring caption notes that a particular color tone is "so hot lately." Seasonal styling content, including holiday-inspired looks, also appears in its archive under tags like #holidayslay.
Unlike most beauty and hair accounts that skew heavily female, Hai'r's audience is roughly equal between men and women. This likely reflects the broad, all-hair-types positioning in the bio — covering styles relevant across genders — rather than targeting a single demographic.
The Hai'r page is based in the United Kingdom, though the content it curates is global in scope. It reposts hair inspiration from creators worldwide and tags international professional brands, giving it an audience reach well beyond the UK.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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