United States
Hailie Deegan is a professional NASCAR driver and motorsport personality who grew up immersed in action sports as the daughter of motocross legend Brian Deegan.
Total Followers -0.1%
5M
Across Instagram, TikTok
Primary Platform
1.7M followers · 34% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $21K–$49K / IG post
After a year in open-wheel racing, Deegan returns to stock cars with her former winning team, backed by NAPA Auto Care, Monster Energy, and Columbia Bank. She also plans select NASCAR Truck Series starts with BMR.
After departing NASCAR, Deegan pivoted to single-seaters and ran all 14 Indy NXT races with HMD Motorsports, marking a significant series change mid-career.
After 17 starts with no finish better than 12th, Deegan and AM Racing mutually split, ending her stint in NASCAR's Xfinity-level competition and prompting her open-wheel pivot.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -2255 -0.1% | +0 +0.0% | +0 +0.0% | -2255 |
| Last 30 days | -6591 -0.4% | +0 +0.0% | +0 +0.0% | -6591 |
| Last 90 days | -16652 -1.0% | +0 +0.0% | +0 +0.0% | -16652 |
| Last 365 days | -16652 -1.0% | +0 +0.0% | +0 +0.0% | -16652 |
Daily follower snapshots from CreatorDB's longitudinal index.
Hailie Deegan is a professional NASCAR driver and motorsport personality who grew up immersed in action sports as the daughter of motocross legend Brian Deegan. Raised in Southern California and steeped in the culture of competitive racing from childhood, she broke through in the ARCA Menards Series before competing in the NASCAR Camping World Truck Series, becoming one of the most visible women in American stock car racing. Her crossover appeal — combining credible on-track credentials with an unfiltered, candid social media personality — helped her build a multi-million follower audience across platforms well beyond what most racing athletes achieve, drawing fans who may have little prior interest in NASCAR.
Hailiedeegan reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Hailiedeegan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hailiedeegan's tier (Mega, 5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Hailie Deegan is the daughter of Brian Deegan, the legendary off-road racer, Metal Mulisha co-founder, and multiple X Games gold medalist. Growing up inside professional motorsports gave her an early foundation in racing, and she has since built her own identity as a full-time NASCAR competitor while carrying the Deegan name into stock car racing.
Hailie Deegan has competed in the NASCAR Craftsman Truck Series and the ARCA Menards Series, working her way through NASCAR's national development ladder. She is one of the most high-profile female competitors at that level and uses her massive social media following to pull a younger, more diverse audience into the sport.
Hailie is among a very small number of women competing full-time at a national NASCAR series level, making her a genuine trailblazer in a historically male-dominated sport. Her combination of on-track competition and a multi-million-follower platform has made her one of the most recognizable faces in NASCAR regardless of gender.
@shophailiedeegan is Hailie Deegan's official merchandise brand, linked directly in her Instagram bio. It sells branded fan apparel and gear, giving her audience a direct way to support her outside of race weekend.
Yes, Hailie Deegan is a Scrub Daddy partner, using the hashtags #scrubdaddypartner and #cleanertainment across her posts. The deal is a deliberately playful, consumer-brand partnership that blends her motorsports persona with everyday lifestyle content.
Arena Club is a digital trading card marketplace, and Hailie is a named partner who promotes it using #arenaclub and #acpartner in her content. The partnership bridges her motorsports fanbase with the booming sports collectibles market.
Hailie regularly uses #unleashthebeast, the signature campaign tag associated with Monster Energy's NASCAR presence, pointing to a brand relationship with the energy drink company. Monster Energy has a long history of backing motorsports talent, and Hailie's action-sports roots and audience profile fit squarely in their wheelhouse.
Yes, Hailie is a 5.11 Tactical partner, using hashtags like #iam511, #challengepossible, and #511nation in her posts. 5.11 makes performance apparel and gear rooted in military and law enforcement culture, which pairs naturally with Hailie's tough, competition-driven personal brand.
Hailie Deegan grew up in Temecula, California, raised in a family where professional motorsports was a daily reality. The overwhelming majority of her current audience is based in the United States, reflecting how deeply her brand is rooted in American racing culture.
Hailie Deegan was born on November 18, 2001, putting her in her mid-twenties as of 2026. She began competing in NASCAR's developmental series while still a teenager, meaning she already has years of national-level racing experience alongside a social media career that reaches over 5 million followers combined.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hailiedeegan · Instagram
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