United States
Hailey Bieber (née Baldwin) is an American model and entrepreneur whose career spans high-fashion editorial work and consumer brand building.
Total Followers +0.6%
78.2M
Across Instagram, TikTok
Primary Platform
58.8M followers · 75% of audience
Engagement
6.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $470K–$1.1M / IG post
The tour kicked off in Newport, Rhode Island before hitting Dallas and other cities, showcasing rhode's 2026 summer collection.
Time profiled the brand's rapid rise, noting it is projected to reach $260–$265M in net sales for fiscal 2026 and achieved record-breaking debut numbers at Sephora North America, Sephora U.K., and Mecca.
WWD reported exclusively that Bieber was photographed by Tyrone Lebon at his London gallery for Alaïa's Archetypes pre-collection campaign.
The limited-edition collection—including Spotwear hydrocolloid patches and Peptide Lip Treatment in Caramelized Banana—debuted at an invite-only Indio event during festival weekend.
Just three years after launch and with only 10 products, Bieber's direct-to-consumer skincare brand was acquired by e.l.f. Beauty, with Bieber retaining her CCO role.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +71K +0.1% | +0 +0.0% | +0 +0.0% | +71K |
| Last 30 days | +388K +0.7% | +95K +0.5% | +0 +0.0% | +483K |
| Last 90 days | +729K +1.2% | +299K +1.5% | +0 +0.0% | +1M |
| Last 365 days | +729K +1.2% | +299K +1.5% | +0 +0.0% | +1M |
Daily follower snapshots from CreatorDB's longitudinal index.
Hailey Bieber (née Baldwin) is an American model and entrepreneur whose career spans high-fashion editorial work and consumer brand building. The daughter of actor Stephen Baldwin, she began modeling in her mid-teens before her 2018 marriage to pop star Justin Bieber raised her cultural profile considerably. In 2022 she launched Rhode, a direct-to-consumer skincare label she leads as Founder, Chief Creative Officer, and Head of Innovation — translating her widely emulated "glazed" skin aesthetic into a product line that rapidly achieved mainstream retail presence and broad recognition within the beauty industry.
Hailey Bieber reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 6.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Hailey Bieber offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hailey Bieber's tier (Mega, 78.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rhode is a beauty and skincare brand that Hailey Bieber founded herself — she holds the titles of Founder, Chief Creative Officer, and Head of Innovation, meaning it's not a licensing deal or celebrity collab but a company she genuinely runs. The brand launched in 2022 and built its identity around the dewy, luminous aesthetic she's known for, with products like the peptide lip treatment becoming instant cult favorites.
Before marrying Justin Bieber, she went by Hailey Rhode Baldwin — Rhode being her middle name, which she later used as the name of her beauty brand. She's the daughter of actor Stephen Baldwin and officially took the Bieber surname after their courthouse wedding in 2018.
The glazed donut skin look refers to an ultra-dewy, almost wet-looking finish on the skin — a lit-from-within glow with a subtle sheen. Hailey Bieber popularized the term and aesthetic through her social media content, and it became one of the most-searched beauty trends globally, closely tied to the Rhode skincare line she founded.
Hailey Bieber and Selena Gomez — Justin Bieber's most high-profile ex — have been at the center of intense fan drama and online speculation for years, largely focused on the timeline of Justin and Hailey's relationship. Both women have spoken out about the harassment they've received from fans, and the two were photographed together at a public event in 2023, which was widely covered as a moment of reconciliation.
Hailey Bieber's father is actor Stephen Baldwin, making her part of the well-known Baldwin acting family — she's the niece of Alec Baldwin and the cousin of Ireland Baldwin. Her family's deep Christian faith has also been a visible part of her public identity and is connected to how she and Justin Bieber first met.
Yes — in early 2022, Hailey Bieber suffered a transient ischemic attack (TIA), commonly called a mini stroke, caused by a blood clot that traveled to her brain. She later revealed she underwent a procedure to close a patent foramen ovale, a small hole in her heart that had contributed to the clot, and she spoke candidly about the experience in interviews and on her YouTube channel.
The Rhode lip roller is one of the brand's signature products — a hydrating lip treatment in a roller format designed for smooth, plump lips on the go. Hailey Bieber has been actively posting about it across Instagram and TikTok, and it fits squarely into the glossy, minimal aesthetic that Rhode has built its entire identity around.
Rhode's phone case features a slot on the back specifically designed to hold a Rhode lip treatment, turning a basic accessory into a functional part of your beauty routine. It sold out almost immediately after launch and became one of the most talked-about brand moments in the indie beauty space, widely credited with making Rhode a cultural phenomenon beyond just skincare.
Hailey and Justin Bieber first crossed paths as teenagers through shared Christian faith communities and mutual connections in the entertainment world. They had an on-and-off dynamic before getting engaged in 2018, marrying in a courthouse ceremony that same year, and then holding a larger wedding celebration in South Carolina in 2019.
Hailey Bieber has a combined audience of well over 75 million followers across Instagram and TikTok, placing her firmly in the Mega influencer tier. What's especially notable is that her engagement rate runs far above the typical category average for creators at that scale — which is rare and reflects how actively her audience responds to her content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@haileybieber · Instagram
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