Hailee Jones is a Los Angeles-based beauty content creator operating under the handle haileejonesmua — the "MUA" suffix signaling a makeup-artist sensibility that shapes her output across YouTube, Instagram, and TikTok.
Total Followers +2.2%
18K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8K followers · 41% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $87–$243 / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20 +0.3% | +41 +1.2% | +27 +0.4% | +88 |
| Last 30 days | +172 +2.3% | +103 +3.0% | +134 +1.8% | +409 |
| Last 90 days | +858 +11.4% | +308 +8.9% | +346 +4.7% | +2K |
| Last 365 days | +858 +11.4% | +308 +8.9% | +346 +4.7% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Hailee Jones is a Los Angeles-based beauty content creator operating under the handle haileejonesmua — the "MUA" suffix signaling a makeup-artist sensibility that shapes her output across YouTube, Instagram, and TikTok. Her content centers on cruelty-free makeup and skincare, with a clear aesthetic lean toward soft, luminous finishes: lip combos, blush moments, dewy skin, and step-by-step eye tutorials. At the micro tier, her cross-platform following is modest in scale but notably active, with TikTok engagement well above category norms. Her self-reported work with over a hundred brands underscores a UGC-first business model that prioritizes consistent output over viral reach.
Haileejonesmua reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Haileejonesmua offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Haileejonesmua's tier (Micro, 18K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — cruelty-free makeup and skincare is the core commitment Hailee states across every platform she posts on. Every brand she features and every product she links through her storefront fits within that cruelty-free standard, making her content a reliable reference for shoppers who want to build an ethical beauty routine.
Her handle breaks down as Hailee Jones plus MUA (makeup artist), so her name is Hailee Jones. She uses the haileejonesmua handle consistently across YouTube, Instagram, and TikTok.
Hailee keeps a curated storefront at shopmy.us/haileejonesmua where she links the exact products she features in her videos and posts. ShopMy is a commission-supported platform, so buying through her links is a direct way to support her while getting her vetted, cruelty-free picks.
Hailee has collaborated with over 100 brands throughout her career as a content creator and UGC partner. Named brands that appear in her recent content include RMS Beauty, Violette_FR, HAUS LABS, Kosas, and Half Magic Beauty.
Yes — she has posted about the HAUS LABS Atomic Shake Lip Lacquer, spotlighting it for transfer-proof, high-shine lip results. HAUS LABS is Lady Gaga's beauty brand, and its formulas fit Hailee's focus on bold yet wearable lip looks.
Hailee's lip combo content pairs a lip liner with a coordinating lip gloss to create defined, dimensional lip looks — one of her most recurring formats across TikTok and Instagram. She tags these posts with her signature #lipcombo and #lipliner hashtags, typically leaning into natural or blush-toned shades.
Natural and wearable makeup is central to her content, with dedicated hashtags like #naturalmakeup and #naturalmakeuplook appearing consistently across her posts. Her tutorials emphasize soft luminous skin finishes, blush placement, and subtle eye-enhancing techniques over heavy or editorial looks.
Yes — Hailee explicitly identifies as a UGC (user-generated content) creator in her Instagram and TikTok bios, noting she has worked with over 100 brands in that capacity. UGC creators produce authentic-feeling product content that brands can license and repurpose in their own paid advertising campaigns.
She shared a quick two-step eye-opening tutorial using Half Magic Beauty products, framing it as an easy way to make eyes appear larger and more awake. Half Magic Beauty — known for its fantasy-inspired yet everyday-wearable formulas — fits the playful but accessible tone Hailee brings to her eye content.
Hailee is based in Los Angeles, California, which she lists in all of her platform bios. LA's dense beauty industry likely contributes to the volume of brand partnerships and UGC work she has built across her career.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@haileejonesmua · YouTube
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