Gustavo Saezt is a Chilean pastry chef and food educator who has built his platform around a clear differentiator: making Latin American baking traditions healthier and more accessible at home.
Total Followers +0.6%
743K
Across Instagram, TikTok
Primary Platform
633K followers · 85% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.5K–$22K / IG post
Covered by Diario Financiero, the book grew from his personal experience with a child born with food intolerances. It focuses on replicating traditional pastry textures without processed substitutes.
The event, held at Hotel AC Santiago, brought together Argentine legend Osvaldo Gross and Chile's 50 Best Pastry Chef 2024 Camila Fiol, positioning Chile as a LATAM pastry hub.
The annual congress he founded is returning for a third edition, with tickets already on pre-sale via his official site.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +127 +0.0% | +0 +0.0% | +0 +0.0% | +127 |
| Last 30 days | +4K +0.7% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +11K +1.8% | +99 +0.1% | +0 +0.0% | +11K |
| Last 365 days | +11K +1.8% | +99 +0.1% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cocina Ilko Kitchenware / Cooking | Sponsored content | 2025–2026 | — | |
| Molinera San Cristóbal Food / Flour | Sponsored content | 2025–2026 | — | |
| Neucoberchocolat Food / Chocolate | Sponsored content | 2025–2026 | — |
Gustavo Saezt is a Chilean pastry chef and food educator who has built his platform around a clear differentiator: making Latin American baking traditions healthier and more accessible at home. His credentials are grounded in competition wins — LATAM's best pastry chef in 2016 and a regional championship in 2018 — which lend his recipes an authority that separates him from the broader home-cooking creator pool. Content ranges from classic Chilean breads like pan de pascua and berlines to chocolate decoration techniques, consistently framed around reduced-sugar alternatives and step-by-step formats suited to amateur bakers.
His audience is strongly female and concentrated in the 25–44 age band, distributed across Chile, Argentina, and Mexico — a Hispanophone footprint that makes him a relevant buy for Spanish-language food and grocery campaigns throughout the region. Brand partnerships with Molinera San Cristóbal (flour), Neucobert (chocolate), and Ilko Chile (cookware) reflect coherent positioning as a practical kitchen authority rather than a lifestyle personality. Above-median engagement on Instagram suggests an audience that actively cooks along with his content, making him a credible fit for ingredient and bakeware brands seeking conversion-oriented sponsorships in the healthy-baking segment.
Gustavosaezt reaches an audience concentrated in CHL primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Kitchenware / Cooking, Food / Flour, Food / Chocolate, a clear signal of fit for brands in those categories. Demonstrated partners include Cocina Ilko and Molinera San Cristóbal. Engagement on Instagram runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For CHL-focused brands in Kitchenware / Cooking and related categories, Gustavosaezt offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gustavosaezt's tier (Mid, 743K combined followers, CHL). Pulled from CreatorDB's category benchmarks.
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Yes, Gustavosaezt was named Mejor Pastelero LATAM in 2016, a regional award that recognized him as the top pastry chef in Latin America that year. This title is prominently featured in his Instagram bio and is central to his credibility as a creator in the food space.
In 2018 Gustavosaezt won the Campeón LATAM Pastelería title, making him a two-time Latin American pastry champion alongside his 2016 Mejor Pastelero LATAM award. Together those two regional championships established his professional authority before he built his large online following.
Sugar-free and healthier baking is one of Gustavosaezt's defining content pillars — his Instagram bio explicitly describes his mission as helping pastry lovers make healthier pastry. Posts like his Berlines sin azúcar (sugar-free berliner doughnuts) are a direct example of that approach applied to traditional Chilean sweets.
Berlines are a classic Chilean filled doughnut, typically rolled in white sugar, and Gustavosaezt has created a sugar-free version of them as part of his healthy-baking series. The recipe reflects his broader goal of letting people enjoy traditional Latin American pastries without the standard sugar load.
Gustavosaezt has an ongoing partnership with Neucober Chocolate (@neucoberchocolat), a brand that appears in his chocolate decoration tutorials and recipe posts. He uses their products specifically in content focused on chocolate work, which is a recurring theme across his feed.
Yes, Gustavosaezt has partnered with Falabella Chile (@falabellacl), one of the largest retail chains in Latin America. His collaboration has included recipes tied to Ilko's exclusive kitchen product lines sold through Falabella, such as his Cherry Bloom content featuring the Ilko Degradé Cherry range.
Gustavosaezt has partnered with Molinera San Cristóbal, a Chilean flour brand, featuring their products in baking recipes like his Trenza Dulce con Crema Pastelera. The partnership makes sense given that flour is a foundational ingredient across all his pastry and bread content.
Pan de Pascua, the traditional Chilean Christmas fruitcake, is one of the seasonal recipes Gustavosaezt has featured on his Instagram. Covering festive Chilean baking traditions like this fits naturally into his content calendar alongside everyday pastry and bread tutorials.
Gustavosaezt is from Chile, and the largest share of his audience is also based there, with a significant following across Argentina and other Spanish-speaking markets. His content regularly references Chilean baking traditions, local brands, and Spanish-language pastry culture.
Gustavosaezt does have a TikTok account where his bio describes teaching home pastry recipes, but his main activity and the bulk of his following is concentrated on Instagram. As of mid-2026 his TikTok uploads have been infrequent, making Instagram the primary platform to follow his content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gustavosaezt · Instagram
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