Brazil
Gustavo Cerbasi is a Brazilian financial educator whose credentials span two of the country's most respected institutions — a master's degree in Finance from USP and a degree in Public Administration from FGV-SP.
Total Followers -0.1%
3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 37% of audience
Engagement
8.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$50K / IG post
Invited by Sebrae, Cerbasi will speak at Prime House in Ji-Paraná, Rondônia, for an audience of entrepreneurs and business owners seeking smarter financial planning strategies.
The financial educator revealed he equipped his São Roque, SP home — located in an environmental protection area prone to outages — with a SolaX Power solar-battery system, framing it as both a quality-of-life and financial-return investment.
Cerbasi joined entrepreneur Rick Chesther as a keynote at the nationwide Sebrae-led micro-entrepreneur awareness week, inspiring audiences across five Amapá municipalities.
Cerbasi led the online talk 'Escolhas Inteligentes para uma Vida Mais Próspera' broadcast on YouTube by Sicredi Altos da Serra RS/SC as part of the 13th Semana ENEF.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -541 -0.0% | +0 +0.0% | -541 |
| Last 30 days | +0 +0.0% | -3065 -0.2% | -99 -0.2% | -3164 |
| Last 90 days | +10K +0.9% | +27K +1.5% | +2K +4.6% | +39K |
| Last 365 days | +10K +0.9% | +27K +1.5% | +2K +4.6% | +39K |
Daily follower snapshots from CreatorDB's longitudinal index.
Gustavo Cerbasi is a Brazilian financial educator whose credentials span two of the country's most respected institutions — a master's degree in Finance from USP and a degree in Public Administration from FGV-SP. His public profile was built through a prolific writing career of sixteen books with more than three million copies sold. The breakout title "Casais Inteligentes Enriquecem Juntos" crossed well beyond the personal-finance shelf when it was adapted into the film trilogy "Até que a Sorte nos Separe," the first feature trilogy in Brazilian cinema history, giving his financial philosophy a mainstream cultural footprint few educators in his space can claim.
Across YouTube and Instagram, Cerbasi translates macro-level topics — Selic rate movements, fixed-income instruments, long-term wealth accumulation — into accessible Portuguese content for a predominantly male, 25-to-54 Brazilian audience. His YouTube engagement runs well above category norms, signaling viewers who seek out his analysis rather than passively encountering it. Content anchored in hashtags like #taxaselic and #rendafixa reflects a grounded, data-aware approach rather than aspirational lifestyle positioning. As Brazilian financial literacy demand continues to rise alongside interest-rate volatility, Cerbasi is well-placed to deepen partnerships with fintech platforms and investment services that need credible, educator-style brand alignment.
Gustavocerbasi reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in finance and related categories, Gustavocerbasi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gustavocerbasi's tier (Macro, 3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gustavo Cerbasi's best-seller "Casais Inteligentes Enriquecem Juntos" (Smart Couples Get Rich Together) was adapted into the Brazilian film franchise "Até que a Sorte nos Separe." The franchise holds the distinction of being the first trilogy in the history of Brazilian cinema — a remarkable achievement for a personal finance author.
"Casais Inteligentes Enriquecem Juntos" — translated as Smart Couples Get Rich Together — focuses on how couples can align their financial habits, goals, and planning to build wealth as a unit rather than in conflict. Its success as a best-seller directly inspired the "Até que a Sorte nos Separe" film trilogy and remains Cerbasi's signature work.
Gustavo Cerbasi holds a Master's degree in Finance from USP (Universidade de São Paulo) and a bachelor's degree in Public Administration from FGV-SP (Fundação Getulio Vargas). Both are among Brazil's most prestigious institutions, and this formal academic grounding is central to his reputation as a financial educator rather than just a social media personality.
Gustavo Cerbasi has authored 16 books focused on personal finance and financial intelligence. His titles have collectively sold over 3 million copies, making him one of the best-selling finance authors in Brazilian publishing history.
"Inteligência Financeira" — Financial Intelligence — is Cerbasi's core philosophy: that managing, growing, and protecting money are learnable skills accessible to everyone, not privileges reserved for the already wealthy. His TikTok bio states it directly: "Inteligência Financeira ao alcance de todos" (Financial Intelligence within everyone's reach).
The Taxa Selic is Brazil's benchmark interest rate, set by COPOM (Comitê de Política Monetária), and it directly determines the returns on widely-held Brazilian investments like Fundos DI and renda fixa (fixed income products). Cerbasi covers these topics because they have an immediate, practical impact on the savings and investment decisions of everyday Brazilians — exactly the audience he serves.
Gustavo Cerbasi is a multi-role professional — his YouTube and Instagram presence grew out of an already-established career that includes academic teaching, corporate consulting, and keynote speaking. He describes himself as a consultant, professor, and author first, with his content channels serving as an extension of that work.
Cerbasi has used hashtags referencing the Swiss Young Business Experience, indicating he has participated in international leadership and business events in Switzerland. This reflects his profile as a speaker and thought leader who connects personal finance with broader themes of legacy, leadership, and entrepreneurship beyond Brazil.
Gustavo Cerbasi has a combined audience of over 3 million followers across YouTube, Instagram, and TikTok, with Instagram and YouTube carrying the bulk of that reach. His engagement on YouTube runs well above the category average, making it his most active platform for audience interaction.
Gustavo Cerbasi's audience is predominantly male — roughly 72% — which is a common pattern for investment and personal finance creators in Brazil. His viewers also skew toward adults in their late twenties through mid-forties and older, reflecting the life stage at which financial planning and wealth-building become serious priorities.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@gustavocerbasi · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.