United Kingdom
Gumball 3000 is the official digital presence of the storied international rally brand founded by British entrepreneur Maximillion Cooper in 1999.
Total Followers +0.1%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
79K followers · 5% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$29K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -419 -0.0% | -67 -0.0% | -486 |
| Last 30 days | +197 +0.3% | -733 -0.1% | +3K +0.8% | +2K |
| Last 90 days | +4K +5.2% | +86K +8.2% | +25K +7.5% | +115K |
| Last 365 days | +4K +5.2% | +86K +8.2% | +25K +7.5% | +115K |
Daily follower snapshots from CreatorDB's longitudinal index.
Gumball 3000 is the official digital presence of the storied international rally brand founded by British entrepreneur Maximillion Cooper in 1999. What began as a 3,000-mile road rally through Europe has expanded into a global automotive and lifestyle event series, drawing celebrity participants, supercar collectors, and motorsport enthusiasts across routes spanning multiple continents — from Miami to Mexico City and Riga to Mykonos, to the upcoming Seoul to Tokyo edition in October 2027. The brand's YouTube channel, anchored by the documentary series 'Gumball: Unfiltered', captures the culture, drama, and spectacle of each rally, supplemented by car-focused short-form content across Instagram and TikTok.
The audience skews almost entirely male and spans an unusually wide age range — from young car enthusiasts in their early twenties through affluent professionals in their forties — with strong concentration in the United States and United Kingdom. TikTok delivers notably high engagement relative to platform norms, suggesting the short-form V12 ASMR clips and throwback rally edits resonate beyond the core fanbase. The brand's positioning sits at the intersection of luxury automotive, travel, and experiential lifestyle, making it a natural fit for exotic car manufacturers like Zenvo, premium travel partners, and aspirational consumer brands. As the rally calendar pushes further into Asia, the brand's geographic reach and content output look set to broaden its sponsorship pool accordingly.
Gumball3000 reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in automotive and related categories, Gumball3000 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gumball3000's tier (Macro, 1.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gumball 3000 was founded by Maximillion Cooper, a British entrepreneur and motorsport enthusiast, who launched the first rally in 1999. What began as a 3,000-mile road trip across Europe for a group of friends has grown into one of the world's most recognizable automotive events, blending supercar culture with music, art, and celebrity.
The name comes from the original concept: a 3,000-mile road rally across public roads, with the distance embedded directly in the title. Founder Maximillion Cooper coined it for the first edition in 1999, and the brand has since become synonymous with luxury car culture, travel, and celebrity on a global scale.
The next official Gumball 3000 rally is the Seoul to Tokyo run, scheduled for October 2027. It marks the brand's return to Asia, and drivers can apply to participate through the official Gumball 3000 platform.
Gumball: Unfiltered is Gumball 3000's documentary-style YouTube series that takes viewers behind the scenes of the rally and the culture surrounding it. It goes beyond highlight-reel content to offer a raw, insider look at the events, cars, and personalities that define the Gumball world.
Prospective entrants can apply through a dedicated link in Gumball 3000's official social profiles and website — the team describes it as an "Apply to Drive" process. The event is positioned as a selective, bucket-list experience for car enthusiasts rather than an open-entry race.
Yes — Gumball 3000 founder Maximillion Cooper married rapper Eve in 2014, making them one of the most recognizable couples at the intersection of car culture and music. Eve has been a visible presence at Gumball events over the years, reinforcing the rally's strong ties to celebrity and entertainment.
The 2026 Gumball 3000 rally was the Road to Monterey, which wrapped in 2026 and was documented across the team's social channels. Monterey Car Week is one of the most prestigious automotive gatherings in the world, making it a natural destination for the Gumball fleet.
Gumball 3000 is a legal event — it uses public roads but is not an officially timed race on open highways, which distinguishes it from illegal street racing. The rally has faced scrutiny over road safety in past editions but operates within the legal frameworks of every country it passes through.
Gumball 3000 is built around exotic and supercar culture, with participants typically arriving in Ferraris, Lamborghinis, McLarens, Bugattis, and similarly high-end machines. The brand has also engaged manufacturers like Zenvo Automotive about featuring their Aurora hypercar at future rallies, reflecting an ongoing push to showcase cutting-edge automotive engineering.
Gumball 3000 is based in the United Kingdom, founded by British entrepreneur Maximillion Cooper. Despite its British origins, the rally draws a genuinely global community, with strong followings across the United States, UK, Canada, and Australia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@gumball3000 · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.