Guitarraviva

Carlos Asensio is the Spanish guitarist and educator who founded Guitarraviva in 2011 as an online school for learning guitar. He is the face and lead instructor of the channel, working alongside a wider team to produce tutorials, gear content, and music analysis videos. The project has grown from a solo YouTube effort into one of the most-subscribed Spanish-language guitar education platforms on the internet.

Guitarraviva launched in 2011, making it one of the longest-running Spanish-language guitar education channels on the platform. Carlos Asensio has been producing tutorials continuously since then, building the project into a channel with well over 4 million subscribers across more than a decade of content.

The core of Guitarraviva's content is in Spanish, serving learners across Spain, Mexico, Argentina, Colombia, and the broader Latin American world. In recent years the channel has also published videos in English — covering topics like Fender's most debated headstock design and behind-the-scenes tours of boutique guitar factories.

Guitarraviva produced a video examining the viral claim that David, guitarist of the iconic Spanish band Hombres G, had been publicly accused of not knowing how to play one of the band's own songs. The video is part of the channel's pop-culture commentary strand, applying an educator's analytical lens to real-world music debates that resonate with a Spanish-speaking audience.

Yes, Guitarraviva produced a video at Nik Huber Guitars, a boutique German luthier workshop known for crafting instruments played by artists including Scorpions, Foo Fighters, and Metallica. The video is part of the channel's deeper content strand that takes viewers inside the world of high-end guitar manufacturing.

Yes, LAVA MUSIC — the brand known for its carbon fiber and smart guitar designs — is a named sponsor of Guitarraviva's content, with the relationship reflected in multiple video hashtags referencing specific LAVA models including the LAVA ME 3. The collaboration fits naturally with Guitarraviva's focus on modern instruments and accessible learning tools.

D'Addario & Company has sponsored Guitarraviva content, making D'Addario one of the string brands the channel is formally aligned with. D'Addario is among the most widely used string manufacturers in the world, and the partnership is a logical fit for a guitar education platform serving millions of learners at all levels.

IK Multimedia has sponsored Guitarraviva content, pointing to that brand's amp simulators, audio interfaces, and music production software as tools the channel endorses. For the channel's audience of home guitarists and beginners, IK Multimedia's products offer an accessible path to studio-quality guitar tone without a full professional recording setup.

Guitarraviva has grown to well over 4 million subscribers on YouTube, firmly placing it in the Macro creator tier and making it one of the largest Spanish-language guitar education channels on the platform. Its audience engagement consistently runs well above the category average, which is notable at that scale.

Guitarraviva was built specifically around learning guitar fácil y divertida — easily and in a fun way — making beginner accessibility a core part of its identity since 2011. The channel regularly breaks famous songs down to their simplest elements, including tutorials showing how well-known tracks can be played with just two chords.