Gucci

Yes, Gucci launched Gucci Racing through a special partnership with the Alpine F1 Team. The collaboration extends the House's Italian luxury identity into the world of motorsport, marking one of the more unexpected crossovers in recent luxury brand strategy.

NINGNING is a member of the globally popular K-pop group aespa, and she was chosen to front Gucci's GucciPaparazzo campaign. The partnership reflects the House's ongoing strategy of aligning with major figures from music and entertainment to reach younger, internationally-minded audiences.

The Gucci Monte Carlo campaign is a summer collection story captured across the streets and coastlines of Monte Carlo on the French Riviera. It features the House's seasonal essentials and travel pieces styled against one of Europe's most storied luxury backdrops, including beach accessories and the Valigeria travel line.

Sabato De Sarno became Gucci's creative director in 2023, succeeding Alessandro Michele who had helmed the House for nearly a decade. De Sarno's vision has moved toward a quieter, more restrained Italian elegance compared to Michele's celebrated maximalist aesthetic.

Yes, Gucci produced campaign content drawing on the visual language of filmmaker Stanley Kubrick, tagging it with the #StanleyKubrick hashtag across their channels. The project fits a long-running House tradition of fusing fashion with film and cultural references, a signature that became especially prominent during the Alessandro Michele years.

Gucci Valigeria is the House's heritage luggage and travel goods line, rooted directly in the brand's origins as a Florentine leather and luggage maker founded in 1921. The line spans trunks, travel bags, and accessories that celebrate Italian craftsmanship and function as one of Gucci's most historically grounded product categories.

Gucci Chime for Change is a campaign and global initiative the House has used to advocate for girls' and women's empowerment across education, health, and justice. Gucci has amplified the movement on social media through hashtags including #GucciChime and #ChimeIn, partnering with artists and advocates to fund gender equity projects worldwide.

Gucci was founded in Florence, Italy, in 1921 by Guccio Gucci, who established the house originally as a leather goods and luggage business. The brand marked its centenary in 2021, celebrating over a century of Italian craftsmanship as one of the world's most recognized luxury labels.

Gucci is owned by Kering, the French luxury conglomerate that also controls Saint Laurent, Bottega Veneta, and Balenciaga. Gucci functions as Kering's flagship brand and its single largest revenue contributor.

Unlike most luxury fashion houses whose audiences are predominantly female, Gucci's social following is overwhelmingly male — a pattern driven by the brand's deep crossover into streetwear, sneaker culture, and hip-hop. Its collaborations with musicians, its prominence in men's accessories, and consistent engagement within entertainment and pop culture spaces have built a fanbase that extends well beyond traditional fashion demographics.