United States
Gubba Homestead is a US-based creator who built a substantial following around a documented transition from urban life to a mountain farmhouse, covering modern homesteading in a style that blends practical instruction with candid, humor-laced storytelling.
Total Followers +2.1%
2.5M
Across YouTube, Instagram
Primary Platform
YouTube
117K followers · 5% of audience
Engagement
6.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $29K–$68K / IG post
Fortune featured Gubba in a piece on the collision of tradwife, cottagecore, and homesteading content online, reporting that Gubba Homestead and her Arvoti skincare brand together generate seven figures in annual revenue.
Gubba expanded her Arvoti skincare line — originally created to help her father's eczema using grass-fed tallow — to Amazon, offering a growing range of small-batch balms, serums, and toners.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +1.7% | +8K +0.3% | +0 +0.0% | +10K |
| Last 30 days | +14K +12.0% | +40K +1.7% | +0 +0.0% | +54K |
| Last 90 days | +30K +25.7% | +161K +6.7% | +0 +0.0% | +191K |
| Last 365 days | +30K +25.7% | +161K +6.7% | +0 +0.0% | +191K |
Daily follower snapshots from CreatorDB's longitudinal index.
Gubba Homestead is a US-based creator who built a substantial following around a documented transition from urban life to a mountain farmhouse, covering modern homesteading in a style that blends practical instruction with candid, humor-laced storytelling. Content spans food preservation, orchard management, gardening, farm animals, DIY projects, and preparedness — with an occasionally countercultural edge, as suggested by posts touching on fringe topics that resonate with a self-sufficiency-minded audience skeptical of mainstream systems. The brand has expanded into commerce through Arvoti, a natural skincare line centered on tallow-based formulas, placing the creator squarely within the growing ancestral health and traditional living product space.
Gubbahomestead reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Natural skincare, Homestead products / natural skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Arvoti Skincare and Gubba Homestead Shop. Engagement on YouTube runs around 8.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homesteading content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Natural skincare and related categories, Gubbahomestead offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gubbahomestead's tier (Macro, 2.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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In a recent video, Gubbahomestead documented building cloudbusters — devices associated with alternative theories about influencing atmospheric or environmental energy — and claimed the content drew pushback from parties attempting to suppress it. The provocative title reflects Gubbahomestead's willingness to venture into unconventional and fringe topics alongside their mainstream gardening and food preservation content, which tends to generate outsized audience reaction.
Yes — Gubbahomestead is the founder of Arvoti skincare, a natural line built around tallow as a core ingredient. The brand grew directly out of the homestead philosophy of returning to traditional, whole-ingredient practices, and it operates as a standalone business separate from the content channel itself.
Tallow skincare uses rendered animal fat — typically beef — as a moisturizer and skin-barrier ingredient, a practice rooted in pre-industrial home remedies. Gubbahomestead promotes tallow-based products through their Arvoti skincare line, positioning them as a natural alternative to synthetic commercial skincare in line with the channel's broader self-sufficiency ethos.
Yes — Gubbahomestead describes swapping a comfortable urban setup for an old farmhouse situated at the base of tall, jagged mountains, and that transition forms the origin story of the entire channel. The "why I left the city" arc is central to their storytelling and draws a large audience of viewers who are curious about or actively planning a similar lifestyle change.
Gubbahomestead maintains both a garden and an orchard, and has specifically featured crops like rhubarb in their content. Their growing videos tie directly into food preservation and storage tutorials, showing followers how to process and store what they harvest from the land.
Food preservation and preparedness are core pillars of the channel — Gubbahomestead covers canning, long-term food storage, and general prepping topics alongside gardening and DIY projects. This overlap between traditional homesteading and self-sufficiency makes the content popular with both lifestyle homesteaders and preparedness-minded viewers.
Gubbahomestead's all-natural skincare products, including tallow-based items under the Arvoti brand, are sold through their dedicated shop at shop.gubbahomestead.com. The product line is a direct extension of the channel's focus on using traditional, natural ingredients in everyday home life.
Farm animals are part of Gubbahomestead's property and appear within their broader content mix. While the channel isn't exclusively focused on livestock care, animals are a natural component of the self-sufficient lifestyle they document and contribute to the authenticity of the homesteading narrative.
Gubbahomestead's following on Instagram is significantly larger than on YouTube, placing them comfortably in the Macro tier on that platform. The YouTube channel, while growing rapidly, has a smaller but highly engaged subscriber base — with engagement running well above the typical category average.
Gubbahomestead describes their property as an old farmhouse located at the foot of tall, jagged mountains in the United States, though they haven't specified an exact state or region in their public profiles. The dramatic mountain backdrop is a recurring visual signature in their content and sets their homestead apart from the flat-land rural setups common in the genre.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gubbahomestead · YouTube
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