United States
Growinginthegarden is a Mesa, Arizona–based gardening educator who has been building practical content for desert growers since 2015.
Total Followers +1.3%
782K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
375K followers · 48% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$10K / IG post
The Silver Laurel Media Award is a national honor recognizing outstanding talent and professionalism in garden communications, adding notable industry credibility to the Growing in the Garden brand.
The channel ranked #26 in Top 100 Gardening Blogs worldwide, #4 in Top 10 Herbal Gardening Blogs, #2 in Best Arizona Gardening Blogs, and #7 in Top 25 Vegetable Gardening Influencers — across both 2025 and 2026 lists.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +948 +0.3% | +0 +0.0% | +948 |
| Last 30 days | +3K +0.8% | +7K +2.4% | +199 +0.2% | +10K |
| Last 90 days | +10K +2.7% | +14K +4.7% | +795 +0.7% | +25K |
| Last 365 days | +10K +2.7% | +14K +4.7% | +795 +0.7% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ultima Replenisher Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Spot & Tango Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Harvest Right Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
Growinginthegarden is a Mesa, Arizona–based gardening educator who has been building practical content for desert growers since 2015. Operating out of USDA Zone 9b — a low-desert climate defined by extreme summer heat, alkaline soil, and planting calendars that bear little resemblance to mainstream gardening advice — the channel fills a genuine information gap. Across YouTube, Instagram, and TikTok, content runs toward structured how-to guides: monthly task calendars, variety-specific growing guides for vegetables, herbs, and fruit trees, and climate management strategies like the heat-reduction yard makeover that anchors recent uploads. The approach is rooted in firsthand experimentation rather than horticultural credentials, which gives the content a grounded, troubleshooting tone that resonates with gardeners who've watched advice designed for the Pacific Northwest fail in a Phoenix summer.
Growinginthegarden reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gardening creator they map naturally to brands targeting that space. Demonstrated partners include Ultima Replenisher and Spot & Tango. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gardening content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gardening and related categories, Growinginthegarden offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Growinginthegarden's tier (Mid, 782K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Growing vegetables through a Phoenix summer is one of the core challenges Growinginthegarden tackles directly — the low desert heat regularly tops 110°F, which pushes most cool-season crops and even many warm-season varieties past their limits. The channel focuses on timing, heat-hardy plant selection, and shade strategies so desert gardeners know what is genuinely plantable each month and what to save until the fall growing window opens.
Zone 9b is the USDA hardiness zone covering the Phoenix and Mesa area, with mild winters but summers that can stay above 100°F for weeks at a stretch. Growinginthegarden builds all of their planting guides around Zone 9b conditions, which is why their advice differs substantially from mainstream gardening content written for cooler, more forgiving climates.
Monthly planting and task guides tailored to the low desert are one of the signature resources Growinginthegarden produces, available through their website and tied to their regular YouTube uploads. Rather than repurposing generic national schedules, these calendars are built around real seasonal conditions in Mesa, Arizona — the same garden where all their advice is tested.
A video on the channel explores how strategic planting — choosing the right trees, shrubs, and ground cover for the desert climate — can measurably drop the felt temperature of an outdoor space without adding more air conditioning. It reflects the broader Growinginthegarden philosophy that working with the desert environment, rather than fighting it, produces better long-term results for both the garden and the home.
Growinginthegarden has featured Barbados cherry as a fruit tree that handles container growing surprisingly well in the desert, which is notable because most fruit trees struggle when pot-bound in extreme heat. It is exactly the kind of climate-tested, specific recommendation the channel is known for — tried in the actual Mesa garden before being shared with viewers.
Harvest Right makes home freeze dryers, and the partnership fits naturally with Growinginthegarden's focus on producing food from the garden and preserving the harvest — especially relevant in a climate where productive growing seasons can be intense but short. The collaboration was featured as a sponsored segment on their YouTube channel.
Growinginthegarden offers classes aimed at desert gardeners who want structured, climate-specific instruction that goes deeper than individual videos can cover. The classes are promoted across their YouTube, Instagram, and TikTok bios, with enrollment and details available through their dedicated gardening website.
Organic gardening is a consistent thread in Growinginthegarden's content — their Instagram bio explicitly highlights an organic focus, and hashtags like #organicgarden appear regularly across their posts. Their approach leans toward soil health and working with natural desert conditions rather than relying on heavy chemical inputs.
Growinginthegarden is based in Mesa, Arizona, gardening in what they describe as the low desert — the same climate zone as Phoenix. All of their growing advice is grounded in real conditions from that specific garden, which is central to why their content resonates with Southwest and Sonoran Desert gardeners in particular.
Growinginthegarden has been helping desert gardeners since 2015, making them one of the most established voices in the low-desert and Arizona gardening space. That decade-plus of hands-on experience in the same Mesa garden is the foundation of their stated "I learned by doing" teaching philosophy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@growinginthegarden · YouTube
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