Brazil
Grooveonline is a Brazil-based drummer and content creator whose YouTube channel has grown into one of the more substantive drumming destinations in Portuguese-language music media.
Total Followers +1.9%
696K
Across YouTube, Instagram
Primary Platform
YouTube
500K followers · 72% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.8K / IG post
Drummer and YouTuber Lucas Gonçalves brought the Projeto Grooveonline Prevenção back to schools in Taguatinga, with live music, workshops, and talks covering bullying, violence, and substance abuse. The Defensoria Pública do DF continued as an institutional partner.
The social outreach project hit CEF 15 do Gama, CEF 07 de Ceilândia, and CEF Queima Lençol in Sobradinho, combining live drum performances with awareness programming on bullying and addiction.
Lucas Gonçalves and the Banda Grooveonline performed at Escola Classe 06 de Ceilândia and Centro Ensino Nova Betânia, mixing entertainment with talks on bullying, violence, and addiction for students.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +98 +0.1% | +0 +0.0% | +1K |
| Last 30 days | +7K +1.4% | +6K +3.1% | +0 +0.0% | +13K |
| Last 90 days | +19K +3.7% | +7K +3.5% | +0 +0.0% | +25K |
| Last 365 days | +19K +3.7% | +7K +3.5% | +0 +0.0% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Mapex Music Equipment / Drums | Brand ambassador | Long-term | — | |
| Liverpool Music Equipment | Brand ambassador | Long-term | — | |
| BFC Music Equipment / Cymbals | Brand ambassador | Long-term | — | |
| Torelli Music Equipment | Brand ambassador | Long-term | — | |
| JTS Audio / Microphones | Brand ambassador | Long-term | — | |
| Donner Music Equipment | Brand ambassador | Long-term | — | |
| Habro Music Music / Retail | Brand ambassador | Long-term | — |
Grooveonline is a Brazil-based drummer and content creator whose YouTube channel has grown into one of the more substantive drumming destinations in Portuguese-language music media. The channel covers a broad sweep of percussion-oriented content — drum covers, equipment reviews, live music sessions, and reaction videos focused on the Brazilian drumming scene — with a recurring tie to Batalha de Bateras, a competitive drumming format that has cultivated a dedicated community around technical drum performance. The 'Oi?' in the channel bio reflects a casual, community-first tone that runs through the content, and a recent series reacting to drummers in competitive settings like TDT underlines a format built on peer commentary and fandom engagement rather than polished editorial production.
The audience is overwhelmingly Brazilian and skews male, with strong concentration in the 18-to-34 age band — a demographic profile closely aligned with active musicians, gear-curious hobbyists, and competitive drumming enthusiasts. That specificity shows up clearly in the endorsement roster: Mapex, Liverpool, BFC, Torelli, JTS, and Donner are all drum hardware or music instrument brands, signaling that Grooveonline operates as a credible voice within the percussion equipment space rather than a generalist lifestyle channel. Engagement running well above the category median suggests the audience is genuinely invested rather than passively subscribed. As Brazilian music content continues to expand its international reach, a channel with this level of community depth and a clear instrument-specific niche is well positioned to attract further partnerships from global percussion and music equipment brands.
Grooveonline reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Music Equipment / Drums, Music Equipment, Music Equipment / Cymbals, a clear signal of fit for brands in those categories. Demonstrated partners include Mapex and Liverpool. Engagement on YouTube runs around 6.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Music Equipment / Drums and related categories, Grooveonline offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Grooveonline's tier (Mid, 696K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Grooveonline is an officially endorsed Mapex artist, a distinction listed front and center in their Instagram bio. Mapex is one of the world's leading drum manufacturers, and an artist endorsement at this level reflects professional recognition of their playing ability within the drumming industry.
Beyond Mapex, Grooveonline's bio lists partnerships with Liverpool, BFC, Torelli, and JTS. These cover a wide range of gear — Liverpool is one of Brazil's largest musical instrument brands, BFC and Torelli are well-regarded cymbal makers, and JTS is known for audio and microphone equipment, giving Grooveonline a fully sponsored kit setup.
Grooveonline's Instagram bio references GOXP as a theater-based experience for which they offer free tickets to followers. It appears to be a live drumming showcase or performance event that brings the Grooveonline project off-screen and onto a proper stage, bridging their online audience with an in-person format.
Grooveonline leans heavily into fusion drumming, with #fusion appearing consistently alongside #bateria in their hashtag set. Fusion blends jazz, rock, and funk techniques and is regarded as one of the more technically demanding styles in modern drumming, which aligns with the high-level brand partnerships they hold.
The Mapex Bubinga series appears prominently in Grooveonline's hashtags, strongly suggesting they perform on or have extensively featured this kit. Bubinga is a dense African hardwood prized for its warm, punchy tone, and Mapex has used it across their premium drum lines for decades — a natural fit for a sponsored Mapex artist focused on fusion.
Mark Lettieri — the guitarist best known as a core member of Snarky Puppy — appears in Grooveonline's hashtag usage, indicating they have covered or drawn from his music in at least some of their content. This fits Grooveonline's fusion focus, as Lettieri is a prominent figure in the contemporary jazz-funk and fusion world.
That caption translates from Portuguese as "they said there was a student who plays drums at school" — a format Grooveonline uses to showcase unexpected or impressive drummers discovered in everyday settings. This style of surprise-talent content drives strong engagement and is a recurring part of how Grooveonline frames drumming as something that shows up anywhere.
#discopraise appears in Grooveonline's hashtag set, pointing to involvement in Brazil's thriving praise and worship music scene. In Brazil, the gospel music market is enormous and many professional drummers cross between secular and praise contexts — Grooveonline appears to be active in both, which broadens their audience and performance range.
Yes, Grooveonline is a Brazilian creator and delivers content primarily in Portuguese, with the overwhelming majority of their audience also based in Brazil. The brands they partner with — including Liverpool and Torelli — are staples of the Brazilian instrument market, and their captions and bios are written in Brazilian Portuguese.
Grooveonline's primary home is YouTube, which carries their larger following and serves as the hub for longer drumming performances and showcases. They also post frequently on Instagram, where shorter clips and community content keep a highly engaged audience — their engagement rate runs well above the typical category benchmark on both platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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