Last updated just now · Sep 3, 2026, 5:52 PM
Music & Drums Brazil

Grooveonline

Full Creator Stats Live · Updated 2026-09-03

Grooveonline is a creator with a presence on YouTube (496,000 followers), Instagram (195,157 followers), based in Brazil.

NicheMusic & Drums TierMid Engagement7.0%

Total Followers +1.9%

691K

Across YouTube, Instagram

Primary Platform

YouTube

496K followers · 72% of audience

Engagement

7.0%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $3.9K–$9.8K / IG post

Quick facts
  • Multi-brand drum endorsements from Mapex, Liverpool, Torelli, BFC, and JTS cement a gear-credible identity within the percussion niche.
  • Engagement running roughly 4× above category median signals a highly invested drumming community rather than passive, algorithm-fed viewership.
  • Discovery-format content — surfacing unknown student drummers in everyday settings — consistently generates high shareability within Brazilian percussion circles.
  • Fusion and gospel crossover content, evidenced by recurring hashtag clusters, broadens appeal beyond pure technique into distinct musical subcultures.
  • Near-daily upload cadence across YouTube and Instagram sustains algorithmic momentum while reinforcing Grooveonline as a go-to Brazilian drumming reference.

Performance Across Platforms

Updated 2026-09-03
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 496,000 +8K 7.0% 7 1 day ago
Instagram 195,157 +5K 4.3% 11.2 2 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +2K +0.4% +4K +2.2% +0 +0.0% +6K
Last 30 days +8K +1.6% +5K +2.7% +0 +0.0% +13K
Last 90 days +18K +3.5% +6K +2.9% +0 +0.0% +23K
Last 365 days +18K +3.5% +6K +2.9% +0 +0.0% +23K

Audience Demographics

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119K223K328K432K536K Sep 4Dec 4Mar 5Jun 4Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Brand ambassador Instagram Long-term
Brand ambassador Instagram Long-term
Brand ambassador Instagram Long-term
Brand ambassador Instagram Long-term
Brand ambassador Instagram Long-term
Background

About Grooveonline

Grooveonline is a creator with a presence on YouTube (496,000 followers), Instagram (195,157 followers), based in Brazil. Their content sits in the music & drums space. Their YouTube bio reads: "Oi?". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Grooveonline reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Music Equipment / Drums, Music Equipment / Percussion, Music Equipment / Cymbals, a clear signal of fit for brands in those categories. Demonstrated partners include Mapex and Liverpool. Engagement on YouTube runs around 7.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Music Equipment / Drums and related categories, Grooveonline offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Grooveonline's tier (Mid, 691K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Grooveonline an official Mapex artist?

Yes, Grooveonline is an officially endorsed Mapex artist, a distinction listed front and center in their Instagram bio. Mapex is one of the world's leading drum manufacturers, and an artist endorsement at this level reflects professional recognition of their playing ability within the drumming industry.

What brands does Grooveonline have sponsorships with besides Mapex?

Beyond Mapex, Grooveonline's bio lists partnerships with Liverpool, BFC, Torelli, and JTS. These cover a wide range of gear — Liverpool is one of Brazil's largest musical instrument brands, BFC and Torelli are well-regarded cymbal makers, and JTS is known for audio and microphone equipment, giving Grooveonline a fully sponsored kit setup.

What is Grooveonline's GOXP event at the theater?

Grooveonline's Instagram bio references GOXP as a theater-based experience for which they offer free tickets to followers. It appears to be a live drumming showcase or performance event that brings the Grooveonline project off-screen and onto a proper stage, bridging their online audience with an in-person format.

What style of drumming does Grooveonline specialize in?

Grooveonline leans heavily into fusion drumming, with #fusion appearing consistently alongside #bateria in their hashtag set. Fusion blends jazz, rock, and funk techniques and is regarded as one of the more technically demanding styles in modern drumming, which aligns with the high-level brand partnerships they hold.

Does Grooveonline play a Mapex Bubinga drum kit?

The Mapex Bubinga series appears prominently in Grooveonline's hashtags, strongly suggesting they perform on or have extensively featured this kit. Bubinga is a dense African hardwood prized for its warm, punchy tone, and Mapex has used it across their premium drum lines for decades — a natural fit for a sponsored Mapex artist focused on fusion.

Has Grooveonline posted content featuring Mark Lettieri?

Mark Lettieri — the guitarist best known as a core member of Snarky Puppy — appears in Grooveonline's hashtag usage, indicating they have covered or drawn from his music in at least some of their content. This fits Grooveonline's fusion focus, as Lettieri is a prominent figure in the contemporary jazz-funk and fusion world.

What is the 'aluno que toca batera na escola' video about?

That caption translates from Portuguese as "they said there was a student who plays drums at school" — a format Grooveonline uses to showcase unexpected or impressive drummers discovered in everyday settings. This style of surprise-talent content drives strong engagement and is a recurring part of how Grooveonline frames drumming as something that shows up anywhere.

Is Grooveonline connected to gospel or praise music in Brazil?

#discopraise appears in Grooveonline's hashtag set, pointing to involvement in Brazil's thriving praise and worship music scene. In Brazil, the gospel music market is enormous and many professional drummers cross between secular and praise contexts — Grooveonline appears to be active in both, which broadens their audience and performance range.

Is Grooveonline's content in Portuguese?

Yes, Grooveonline is a Brazilian creator and delivers content primarily in Portuguese, with the overwhelming majority of their audience also based in Brazil. The brands they partner with — including Liverpool and Torelli — are staples of the Brazilian instrument market, and their captions and bios are written in Brazilian Portuguese.

What platforms is Grooveonline most active on?

Grooveonline's primary home is YouTube, which carries their larger following and serves as the hub for longer drumming performances and showcases. They also post frequently on Instagram, where shorter clips and community content keep a highly engaged audience — their engagement rate runs well above the typical category benchmark on both platforms.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 3, 2026, 5:52 PM · Slug: grooveonline

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