Gretchen Grace Gordillo is a Filipino-Mexican (self-described "FilMex") content creator and licensed real estate agent based in Dubai, UAE.
Total Followers -8.6%
207K
Across Instagram, TikTok
Primary Platform
194K followers · 93% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.7K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1123 -0.6% | +0 +0.0% | +0 +0.0% | -1123 |
| Last 30 days | -17716 -9.2% | +0 +0.0% | +0 +0.0% | -17716 |
| Last 90 days | -12798 -6.6% | +0 +0.0% | +0 +0.0% | -12798 |
| Last 365 days | -12798 -6.6% | +0 +0.0% | +0 +0.0% | -12798 |
Daily follower snapshots from CreatorDB's longitudinal index.
Gretchen Grace Gordillo is a Filipino-Mexican (self-described "FilMex") content creator and licensed real estate agent based in Dubai, UAE. A graduate of Far Eastern University in Manila (Class of 2014), she relocated to the Gulf as part of the large Overseas Filipino Worker community and built a dual professional identity: property consultant by day, lifestyle and family creator across platforms. Her signature content series, "MOMmeSerye," anchors her brand — a serialized, personality-driven look at motherhood, expat life, and daily routines in Dubai — and has accumulated a substantial following across YouTube and Facebook well beyond her Instagram base. She posts in a mix of English and Tagalog, frequently addressing OFW financial realities and Dubai living directly, which gives her content an unfiltered, community-oriented tone rather than a polished influencer aesthetic.
Her content spans Dubai dining and travel, skincare and selfcare routines, and real estate promotion — the last being a natural extension of her licensed agent status, as seen in sponsored posts for developments like Bayz by Danube. This professional credibility sets her apart from lifestyle-only creators in the Gulf Filipino creator space, giving property and financial brands a rare authentic entry point into the OFW audience. Her followers skew notably young and male, an unusual demographic for mom-centric content that likely reflects the broader OFW workforce composition in the UAE. With a mid-tier following and cross-platform presence still growing through Facebook and her serialized content, Gordillo is positioned as a community anchor for Filipino expats in the Gulf — a niche that carries real purchasing and investment intent, particularly in real estate and remittance-adjacent categories.
Gretchengracegordillo reaches an audience concentrated in ARE primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ARE-focused brands in vlog and related categories, Gretchengracegordillo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gretchengracegordillo's tier (Mid, 207K combined followers, ARE). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
FilMex is shorthand for Filipino-Mexican, reflecting Gretchen's dual cultural heritage from both the Philippines and Mexico. She uses the label proudly across all her social media bios as a core part of her identity and personal brand.
Yes, she is a licensed real estate agent in the UAE, and she publicly lists her agent permit number in her Instagram bio. She promotes Dubai developments on her platform, including properties like Bayz by Danube in Business Bay, often highlighting buyer-friendly terms such as zero down payment schemes.
MOMmeSerye is her signature content series built around motherhood and everyday lifestyle, and it has grown to over half a million followers on its dedicated channel. It is the largest content property in her network and the main reason many of her followers originally discovered her.
Dear Mom is a separate content series she runs alongside MOMmeSerye, with its own tens-of-thousands-strong following. While MOMmeSerye focuses on her life as a mother, Dear Mom appears to center on her relationship with her own mother, giving the series a distinct emotional angle.
Yes, OFW (Overseas Filipino Worker) life in Dubai is a recurring theme in her content. She posts candid, Tagalog-language discussions about the financial realities of working abroad — topics like earning a steady income but still feeling financially stretched, which resonate strongly with the Filipino expat community in the UAE.
Yes, she is a graduate of Far Eastern University (FEU) in the Philippines, Class of 2014 — a detail she includes directly in her Instagram bio. FEU is a well-known private university in Manila, and she references the batch year as part of her background story.
Jaleisha is her child, who appears alongside Gretchen in food adventures and outings around Dubai, such as visits to Thai restaurants in the city. Given that Gretchen's entire content universe is built around motherhood through MOMmeSerye, her children are central, recurring figures in her storytelling.
She has promoted Bayz by Danube, a residential development located in the Business Bay district of Dubai. Her content frames it as an opportunity for buyers — including OFWs — to enter the Dubai property market with flexible payment terms like zero down payment.
Her Instagram is a mix of Dubai lifestyle, motherhood vlogging, real estate promotions, food discovery around the UAE, and skincare and beauty content. She targets the Filipino expat community in the Gulf while also touching on topics like self-care, family, and financial empowerment for OFWs.
She is currently based in Dubai, UAE, where she works as a licensed real estate agent and content creator. By heritage she is FilMex — Filipino and Mexican — and she attended university in the Philippines before building her career in the Gulf region.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@gretchengracegordillo · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.