Canada
Gregor Kobel is a Swiss professional goalkeeper currently serving as the first-choice shot-stopper for Borussia Dortmund in the Bundesliga.
Total Followers +0.6%
699K
Across Instagram
Primary Platform
YouTube
699K followers · 100% of audience
Engagement
7.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $10K–$24K / IG post
Gregor Kobel was pivotal in Switzerland's run at the 2026 FIFA World Cup, saving a penalty in the round-of-16 shootout against Colombia to help the Nati reach the last eight for the first time since 1954. He posted 20 saves across six matches in the tournament.
In an official interview published on bvb.de, Kobel reflected on a historic 2025–26 season in which he kept a league-high 15 clean sheets — the first Dortmund goalkeeper to do so — helping BVB finish Bundesliga runners-up with the division's best defensive record.
FIFA.com published a feature on how Kobel evolved from World Cup understudy in Qatar 2022 to Switzerland's first-choice goalkeeper at the 2026 edition, anchoring the Nati's deepest tournament run in decades.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 698,669 | +4K | 7.8% | 0.5 | 15 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -699 -0.1% | +0 +0.0% | +0 +0.0% | -699 |
| Last 30 days | +4K +0.6% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +66K +9.4% | +0 +0.0% | +0 +0.0% | +66K |
| Last 365 days | +66K +9.4% | +0 +0.0% | +0 +0.0% | +66K |
Daily follower snapshots from CreatorDB's longitudinal index.
Gregor Kobel is a Swiss professional goalkeeper currently serving as the first-choice shot-stopper for Borussia Dortmund in the Bundesliga. Born in Zürich, he came through the youth ranks before progressing via stints at Hoffenheim and VfB Stuttgart, establishing himself as one of the more technically accomplished goalkeepers in German top-flight football before joining BVB in 2021. He is also a regular fixture in the Swiss national team setup, adding international visibility that extends his profile well beyond club football. His Instagram presence functions as the primary channel for his personal brand, separate from the club's own large-scale accounts, giving sponsors and fans a direct, unfiltered line to the player.
His content mix skews toward lifestyle and sponsored integrations alongside match-related material, with brand partnerships spanning Rabanne's Invictus fragrance line, Coca-Cola, and X-Bionic — the Swiss performance-wear label whose alignment with his nationality adds an authentic layer to the collaboration. His audience is heavily concentrated in Germany, reflecting his Bundesliga profile, with a younger 18–34 demographic making up the bulk of followers and an engagement rate that runs well above category norms for athletes at his follower tier. That combination of above-average engagement, a premium European audience, and associations with fashion and lifestyle brands positions Kobel as a mid-tier but commercially credible athlete influencer whose brand-fit opportunities are likely to grow in step with continued Champions League exposure and Switzerland's participation in the 2026 FIFA World Cup.
Gregorkobel reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in sport and related categories, Gregorkobel offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gregorkobel's tier (Mid, 699K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gregor Kobel is the first-choice goalkeeper for Borussia Dortmund, one of Germany's biggest football clubs and widely known by the abbreviation BVB09. He joined the club in 2021 and quickly became regarded as one of the best shot-stoppers in the Bundesliga.
Yes, Gregor Kobel was in goal when Borussia Dortmund reached the 2024 UEFA Champions League final at Wembley Stadium. His performances throughout that Champions League campaign were widely praised and significantly raised his profile across European football.
Yes, Gregor Kobel is Switzerland's established first-choice goalkeeper, which he signals directly through the 🇨🇭 flag in his official Instagram bio. He has become one of the most visible Swiss footballers internationally both on and off the pitch.
GK1 stands for Goalkeeper Number 1, referencing both his position and his squad number at Borussia Dortmund. He uses it as a personal brand identifier across his social platforms, making his role instantly clear to new followers.
Gregor Kobel has an active partnership with Rabanne Parfums, promoting the Invictus and Invictus Elixir fragrance lines. The campaign hashtags #InvictusbyRabanne, #FeelItAll, and #FeelSupernatural appear regularly across his sponsored Instagram content.
Yes, Coca-Cola appears among the brands Kobel has promoted through paid Instagram content. Having a global consumer brand like Coca-Cola partner with a goalkeeper reflects the unusually high audience engagement he maintains relative to his follower count.
X-Bionic is a Swiss performance sportswear brand specialising in compression base layers and thermal gear built for elite athletes. Kobel's partnership with the brand aligns naturally with his identity as a professional goalkeeper focused on athletic performance and recovery.
Kobel used the hashtag #FIFAWORLDCUP26 in his social media content, connecting his personal brand to the tournament campaign. As Switzerland's established first-choice goalkeeper, he was part of the national team's build-up and activities surrounding the 2026 World Cup.
Gregor Kobel is Swiss, as shown clearly by the 🇨🇭 flag in his official Instagram bio. Despite playing club football in Germany with Borussia Dortmund, he has always represented Switzerland at international level.
Kobel is approaching 700,000 followers on Instagram, placing him in the Mid tier globally — solid but not yet at superstar-footballer scale. What makes his profile stand out is that his engagement rate runs well above the typical athlete benchmark, meaning his audience interacts at a level more commonly seen from creators with a fraction of his following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@gregorkobel · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.