Greece

Yes, @greece on Instagram is operated by the Greek National Tourism Organisation, the same body behind the visitgreece.gr website. On YouTube the channel is explicitly identified under that name, publishing adventure travel guides, cultural features, and beach showcases for an international audience.

@getgreece is a companion service promoted directly in the @greece Instagram bio as a way to 'simplify your Greek needs.' It appears to be a dedicated platform designed to help travelers plan and navigate a trip to Greece, operating alongside the main Visit Greece tourism channels.

The @greece account uses hashtags like #greekfreak, #giannis, and #giannisantetokounmpo to tap into the global fanbase of one of Greece's most famous living exports. By linking Greek national pride to his NBA profile, the account reaches sports fans who might not otherwise engage with a tourism page.

'All You Want Is Greece' is an ongoing tourism marketing campaign used by the Greek National Tourism Organisation, appearing as the hashtag #allyouwantisgreece across posts. It is designed to position Greece as a complete destination — beaches, history, culture, and food — rather than just a summer sun holiday.

'A Life Changing Experience' is a core Visit Greece campaign tagline, used as the hashtag #alifechangingexperience in posts. It frames travel to Greece not just as a vacation but as a transformative personal journey, often paired with content showing ancient ruins, dramatic coastlines, and emotional family moments.

Chania is a city and coastal region on the northwestern tip of Crete, Greece's largest island, known for its Venetian harbor, clear turquoise beaches, and historic old town. The @greece account features it regularly because it delivers a strong visual mix of history, food culture, and beach scenery that consistently performs well on Instagram.

Kavala is a coastal city in northern Greece with a Byzantine castle, an Ottoman-era aqueduct, and easy access to the island of Thasos. The @greece Instagram has highlighted it as an under-the-radar destination, using the framing of it 'calling' to viewers — positioning it as an authentic alternative to the more crowded Aegean islands.

Ancient Pella was the capital of the Kingdom of Macedon and the birthplace of Alexander the Great, located in northern Greece near modern Thessaloniki. The @greece account specifically challenges self-described history enthusiasts to visit it, framing it as an essential but frequently overlooked archaeological site.

More than half of the @greece Instagram audience is based in the United States, reflecting a deliberate effort by the Greek National Tourism Organisation to reach the large and high-spending American outbound travel market. The account is registered from a US base and tailors content — English captions, NBA cultural references, and US-relevant travel framing — toward that demographic.

As of mid-2026 the @greece TikTok has not posted in roughly a year, making it effectively dormant. The account's active publishing is concentrated on Instagram, where content goes up nearly every day, and on YouTube, which receives regular longer-form travel videos.