Canada
Grece Ghanem is a Lebanese-Canadian fashion creator based in Canada whose central premise — that personal style carries no expiration date — has built her a macro-scale following primarily on Instagram.
Total Followers +1.3%
3M
Across Instagram, TikTok
Primary Platform
YouTube
2.4M followers · 79% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $29K–$67K / IG post
Women.com highlighted Ghanem's ageless style authority, noting her front-row presence at Paris Fashion Week shows such as Hermès.
On Running's editorial spotlighted Ghanem's fashion-meets-fitness ethos, framing her as a brand partner whose gym wardrobe is built entirely around On product.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +39K +1.6% | +251 +0.0% | +0 +0.0% | +39K |
| Last 90 days | +165K +6.9% | -377 -0.1% | +0 +0.0% | +165K |
| Last 365 days | +165K +6.9% | -377 -0.1% | +0 +0.0% | +165K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Marks & Spencer Fashion / Retail | Sponsored content | 2025–2026 | — | |
| Banana Republic Fashion / Retail | Sponsored content | 2025–2026 | — | |
| Virgin Voyages Travel / Cruise | Sponsored content | 2025–2026 | — | |
| Me by Meliá Travel / Hospitality | Sponsored content | 2025–2026 | — |
Grece Ghanem is a Lebanese-Canadian fashion creator based in Canada whose central premise — that personal style carries no expiration date — has built her a macro-scale following primarily on Instagram. A former model, she pivoted into content creation by leaning into her own life in her sixties as proof of concept, posting daily outfit-of-the-day content, fit checks, and travel looks with an unapologetically vibrant aesthetic. Her presence at events like Paris Fashion Week and documented trips to destinations including Seoul signal a creator who operates at the editorial tier of the fashion-influencer ecosystem, not just the lifestyle tier. Her Instagram bio doubles as a mission statement, and that clarity of angle has been central to her growth.
What makes Ghanem's audience profile particularly notable is the demographic gap: despite content centred on a creator in her sixties, her followers skew heavily toward women aged eighteen to thirty-four — suggesting the appeal is aspirational and values-driven rather than purely demographic. Brand partnerships with Marks & Spencer, Banana Republic, and Virgin Voyages reflect a positioning that bridges accessible high-street fashion with premium lifestyle, making her attractive to labels seeking credibility across a wide age range without the edginess risk of younger creators. Her engagement rate sits meaningfully above category median, and Instagram remains her dominant and most commercially active platform. As the broader fashion industry continues to reckon with age representation, Ghanem is well-placed as one of the clearest proof points that the niche has genuine commercial scale.
Greceghanem reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Retail, Travel / Cruise, Travel / Hospitality, a clear signal of fit for brands in those categories. Demonstrated partners include Marks & Spencer and Banana Republic. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Fashion / Retail and related categories, Greceghanem offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Greceghanem's tier (Macro, 3M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Grece Ghanem is in her 60s — she references it directly in her own captions, including posts about enjoying summer in her 60s. Rather than downplaying her age, she makes it central to her brand, which is built around the idea that confidence and great style have no expiry date.
Yes, Grece Ghanem has Lebanese roots and is based in Canada. Her background is part of what makes her story compelling as a fashion creator whose audience now spans North America, the UK, and beyond.
"Style has no age" is Grece Ghanem's signature philosophy, featured across both her Instagram and TikTok bios. She lives out the idea by posting daily OOTDs and fit checks as a woman in her 60s, proving the point with every upload rather than just saying it.
Yes, Grece Ghanem has collaborated with Marks & Spencer under the #MyMarks campaign, weaving the brand's pieces into her outfit content. She's a natural fit given her audience of style-conscious women who want polished, wearable fashion at every age.
Yes, Grece Ghanem has attended Paris Fashion Week, posting content tagged #pfw alongside her regular OOTD series. Her presence at PFW puts her in the same rooms as creators decades younger, and she fits right in.
Yes, Grece Ghanem has a Banana Republic partnership, tagged as #bananarepublicpartner in her content. Given her aesthetic — polished, confident, and classic with a modern edge — the collaboration is a natural match for both sides.
Yes, Grece Ghanem has partnered with Virgin Voyages, the adults-only cruise line, producing content under #virginvoyages. The tie-up plays well with her travel-and-style crossover content and her audience of independent, lifestyle-driven women.
The majority of Grece Ghanem's audience falls between 18 and 34 — drawn in by her unapologetic confidence, daily outfit inspo, and humor around fashion culture, including her "girl math" take on shopping. Younger followers often say she makes personal style feel like a mindset rather than an age bracket, and her OOTD format speaks a language that's completely native to platforms they already use.
Yes, Grece Ghanem has traveled to Seoul, South Korea for content, mixing the city as a backdrop with her signature fit-check style. International locations are a recurring element of her brand, fitting for a creator whose following stretches well beyond Canada.
Yes, Grece Ghanem leans into "girl math" — the internet logic used to justify purchases — with captions like "Money comes back but things go out of stock, so go shopping diva!" The self-aware humor around fashion spending keeps her content feeling current and resonates strongly with her younger, highly engaged audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@greceghanem · YouTube
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