United States
Grain Markets and Other Stuff is a YouTube channel hosted by Joe Vaclavik and Mackenzie Johnston, focused on commodity market analysis for corn, soybeans, and wheat — the core row crops that drive U.S.
Total Followers +1.7%
36K
Across YouTube
Primary Platform
YouTube
36K followers · 100% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
The Grain Markets and Other Stuff podcast/YouTube channel, hosted by Joe Vaclavik and Mackenzie Johnston, crossed 1,600 episodes in 2026 — a notable output milestone for an agriculture-focused daily show launched in 2020.
Vaclavik runs a premium subscription at standardgrain.com offering daily market emails, grain marketing recommendations, weather info, and subscriber-only videos — a separate monetization layer from the free YouTube/podcast channel.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 35,700 | +610 | 5.4% | 4.4 | 2 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +303 +0.9% | +0 +0.0% | +0 +0.0% | +303 |
| Last 30 days | +610 +1.7% | +0 +0.0% | +0 +0.0% | +610 |
| Last 90 days | +2K +4.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +4.4% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Grain Markets and Other Stuff is a YouTube channel hosted by Joe Vaclavik and Mackenzie Johnston, focused on commodity market analysis for corn, soybeans, and wheat — the core row crops that drive U.S. agricultural trade. Vaclavik brings a commodity analyst background to the channel, and the content style reflects that: post titles lean into urgency and market-moving language, covering USDA reports, weather patterns like drought stress in the Northern Plains, Black Sea export disruptions, and geopolitical developments involving Russia, Ukraine, and China. The channel sits at the intersection of professional grain trading and practical farm marketing, making it useful both for producers hedging crop risk and for traders tracking futures.
The audience skews heavily male and older, consistent with working farmers, grain merchandisers, and commodity traders — a demographic that treats the channel as a functional research tool rather than passive entertainment, which helps explain the engagement rate running well above category norms for a micro-tier channel. The U.S. accounts for the majority of viewership, with a secondary English-speaking audience in the U.K., Canada, and Australia reflecting global interest in grain export markets. A FanDuel sponsorship signals that the channel's trading-adjacent audience is appealing to partners outside the strict agribusiness category. As tariff policy, climate volatility, and global supply chain disruptions keep grain markets in the news cycle, the channel is well-positioned to grow a loyal professional audience without needing to broaden beyond its core commodity niche.
Grainmarketsandotherstuff reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include FanDuel. Engagement on YouTube runs around 5.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Grainmarketsandotherstuff's tier (Micro, 36K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Joe Vaclavik is one of the two co-hosts of Grainmarketsandotherstuff, a YouTube channel focused on grain market analysis and grain marketing strategy. He and co-host Mackenzie Johnston break down corn, soybean, and wheat price movements for farmers, traders, and agricultural professionals on a near-daily basis.
Mackenzie Johnston is the co-host alongside Joe Vaclavik on the Grainmarketsandotherstuff YouTube channel. Together they analyze grain price action, export disruptions, weather crop threats, and U.S. and global policy developments affecting agricultural markets.
Face ripper is grain-trading slang for a brutal, fast-moving price rally that destroys anyone holding a short position — essentially ripping their face off with sudden losses. Grainmarketsandotherstuff used the term in the context of Black Sea wheat exports being at risk, flagging the potential for exactly that kind of violent upward price spike.
Ukraine and Russia together supply a huge share of global wheat and corn exports, with most of that trade flowing through Black Sea shipping corridors. When conflict or policy shocks disrupt those routes — a topic Grainmarketsandotherstuff covers regularly — global supply tightens quickly and futures prices can gap sharply higher overnight.
Those three states sit at the heart of U.S. spring wheat production and also carry significant corn and soybean acreage, so when Joe Vaclavik flags conditions as too hot and too dry in that region, it signals a potential production shortfall that can tighten domestic supply fast. A stressed crop across that geography can move futures prices within a single trading session.
A derecho is a fast-moving line of severe thunderstorms capable of producing widespread, straight-line wind damage across hundreds of miles in a matter of hours — enough to flatten standing corn or soybean fields at scale. Because a single derecho event can wipe out meaningful crop acreage almost instantly, it is one of the more dramatic weather-driven market movers that grain traders and producers watch closely.
Grainmarketsandotherstuff has covered projections showing that stacking pressures — including new tariff regimes such as U.S. tariffs on Brazilian imports, ongoing export disruptions from the Black Sea region, and compressed commodity prices — are expected to weigh on farm income well into 2027. The concern is that lower prices, elevated input costs, and trade policy uncertainty are hitting producers simultaneously rather than in isolation.
Yes — the channel explicitly states in its own description that content covers futures and options trading, and it carries the standard risk disclaimer that trading involves risk of loss and is not suitable for everyone. The content targets both producers looking to hedge their crops and active traders following agricultural commodity markets.
FanDuel has appeared as a named sponsor on the Grainmarketsandotherstuff YouTube channel. FanDuel has broadened its sponsorship reach into finance- and markets-adjacent content, where its audience overlap with numbers-focused, active viewers tends to be strong.
Grainmarketsandotherstuff has grown to over 35,000 subscribers on YouTube, placing it in the Micro tier for creator size. What stands out more than raw subscriber count is its engagement rate, which runs well above the category median — reflecting a tightly focused, highly active audience of farmers and grain market participants rather than a casual general viewership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@grainmarketsandotherstuff · YouTube
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