Gracie Abrams is a Los Angeles-based singer-songwriter known for introspective indie-pop built on confessional lyricism and understated production.
Total Followers +0.5%
8.4M
Across YouTube, Instagram
Primary Platform
YouTube
2.1M followers · 25% of audience
Engagement
8.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $75K–$176K / IG post
Co-written and produced with Aaron Dessner, the 16-track LP released July 17, 2026, preceded by singles 'Hit the Wall,' 'Look at My Life,' and 'Good Reason.'
The Live Nation–produced run spans North America and Europe, kicking off Dec. 2 in Denver and wrapping in Barcelona — her biggest headline tour to date.
She will star in the period female drama alongside Tom Burke; the project is Reijn's third collaboration with A24.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5K +0.1% | +0 +0.0% | +5K |
| Last 30 days | +10K +0.5% | +32K +0.5% | +0 +0.0% | +42K |
| Last 90 days | +72K +3.5% | +282K +4.5% | +0 +0.0% | +355K |
| Last 365 days | +72K +3.5% | +282K +4.5% | +0 +0.0% | +355K |
Daily follower snapshots from CreatorDB's longitudinal index.
Gracie Abrams is a Los Angeles-based singer-songwriter known for introspective indie-pop built on confessional lyricism and understated production. Daughter of film director J.J. Abrams, she signed with Interscope Records after cultivating an early following through her 2020 EP "minor" and a string of emotionally candid singles. Her profile escalated significantly when she toured as an opening act on Taylor Swift's Eras Tour in 2023, exposing her to arena-scale audiences across multiple continents. Her 2024 album "The Secret of Us" extended that momentum, with tracks including "Risk," "I Love You, I'm Sorry," and "Where Do We Go Now" gaining broad streaming and social traction.
Gracieabrams reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Gracieabrams offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gracieabrams's tier (Mega, 8.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Gracie Abrams is the daughter of J.J. Abrams, the acclaimed director and producer behind Lost, Star Wars: The Force Awakens, and Mission: Impossible. Despite the famous last name, she has built her own identity entirely as a singer-songwriter, with her confessional indie pop style earning her a massive following independent of her father's Hollywood legacy.
Yes, Gracie Abrams served as a supporting act on Taylor Swift's record-breaking Eras Tour, performing in front of stadium-sized crowds across multiple continents. That exposure played a major role in expanding her fanbase internationally, which now spans the United States, Brazil, India, Mexico, and the United Kingdom.
Yes, Taylor Swift is featured on the track "us." from Gracie Abrams' album The Secret of Us. The collaboration drew enormous attention to the album and was widely covered as a highlight of both artists' 2024 output.
The Secret of Us is Gracie Abrams' studio album, released in 2024 and prominently featured in her Instagram bio. It includes singles like "Risk," "Where Do We Go Now," "I Knew It (I Know You)," and the Taylor Swift collaboration "us.," and the project marked a significant step up in her profile as a mainstream pop artist.
Yes, Gracie Abrams has been associated with Chanel's Coco Mademoiselle fragrance campaign, with the hashtags #cocomademoiselle and #crushabsolu appearing across her content. The partnership places her alongside a luxury fashion house known for selecting culturally resonant young artists and figures for its campaigns.
Gracie Abrams is signed to Interscope Records, a major label under Universal Music Group. That major-label backing has supported wide distribution, high-profile collaborations, and a Vevo presence that amplifies her official music videos to a global audience.
Her most recognized tracks include "I Love You, I'm Sorry," "Risk," "Fault Line," "Where Do We Go Now," "Free Now," and "I Knew It (I Know You)," all of which appear consistently across her social content and hashtags. These songs are central to her reputation as a confessional indie pop songwriter dealing with love, loss, and emotional honesty.
Gracie Abrams makes introspective indie pop and bedroom pop, built around confessional songwriting and an intimate sonic texture. Her lyrics lean heavily into relationship dynamics and emotional vulnerability, a style that has drawn comparisons to other diary-style singer-songwriters while remaining distinctly her own.
Gracie Abrams is from Los Angeles, California. Growing up in a Hollywood household gave her proximity to the entertainment industry from an early age, though her path into music has been shaped by her own artistic voice rather than any industry shortcut.
While the United States is her largest single market, substantial portions of her audience are based in India, Brazil, Mexico, and the United Kingdom. Her emotionally universal songwriting travels well across language barriers, and her appearances on the global Eras Tour introduced her music to millions of fans who had never heard of her before.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gracieabrams · YouTube
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