United States
Gothamista is the YouTube channel of Renee, a New York City-based beauty professional who parlays more than a decade of hands-on industry experience — spanning product buying and development — into consumer-facing skincare education.
Total Followers -0.0%
879K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
684K followers · 78% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.6K / IG post
Goop published a morning-routine feature with Renée Chow, highlighting her ingredient-first approach, K-beauty sourcing trips to Seoul, and her co-created essence with Korean skincare brand Saro de Rúe.
Renée Chow co-formulated a Korean Hanbang herb-infused essence with Saro de Rúe founder Mimi Kim — described as her first-ever product collaboration after 20+ years in the beauty industry. The product sold out and is currently listed as out of stock.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +19 +0.0% | +47 +1.8% | +66 |
| Last 30 days | -1026 -0.1% | +790 +0.4% | +213 +8.0% | -23 |
| Last 90 days | -1026 -0.1% | +0 +0.0% | +982 +36.8% | -44 |
| Last 365 days | -1026 -0.1% | +0 +0.0% | +982 +36.8% | -44 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Stylevana Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| LG Household & Health Care Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Shiseido Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| d'Alba Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Nutrafol Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Nécessaire Skincare / Body Care | Sponsored content | YouTube | Long-term | — |
Gothamista is the YouTube channel of Renee, a New York City-based beauty professional who parlays more than a decade of hands-on industry experience — spanning product buying and development — into consumer-facing skincare education. The handle fuses "Gotham" (her home city) with the "-ista" suffix to signal a curatorial, connoisseur sensibility, and that framing holds throughout her content. Rather than trend-chasing, she approaches skincare and haircare as someone who has worked inside the supply chain, giving reviews a credibility that differentiates her from purely editorial creators. Her ties to Hong Kong add a natural fluency with Korean and Asian beauty markets that surfaces clearly in her content.
Her channel leans heavily into ingredient-literate skincare, Korean beauty discovery, and emerging topics like GLP-1-related hair shedding and LED versus laser mask comparisons — signaling an audience that wants practical, research-grounded answers rather than aesthetics-first content. Sponsorships from Shiseido, d'Alba, Nutrafol, and Stylevana confirm a brand positioning squarely at the intersection of prestige skincare and K-beauty, with wellness crossover through the hair health category. Her audience skews strongly female and younger adult, though her "agingwell" and "ageless" editorial threads suggest she is actively cultivating retention as that cohort ages. Above-median engagement for her tier points to a loyal core community, making her a credible mid-tier partner for skincare brands seeking conversion over reach.
Gothamista reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare / Body Care, a clear signal of fit for brands in those categories. Demonstrated partners include Stylevana and LG Household & Health Care. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Skincare / Body Care and related categories, Gothamista offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gothamista's tier (Mid, 879K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gothamista's real name is Renee, which she shares openly in her YouTube channel description. She built the Gothamista brand around her handle rather than her surname, so many viewers only know her by the channel name.
The name combines Gotham — the classic nickname for New York City — with a personal suffix, reflecting Renee's identity as a self-described city girl. She splits her time between New York and Hong Kong, so the urban, cosmopolitan angle runs throughout the brand.
Gothamista is neither a dermatologist nor a licensed esthetician. She brings over ten years of professional experience on the buying and product-development side of the beauty industry, which shapes her content as that of a highly informed consumer and product curator rather than a clinical authority.
She has published a dedicated video laying out a regrowth protocol specifically for GLP-1, illness, and hormonal hair shedding, covering product steps aimed at that particular trigger. It has become a targeted resource for viewers experiencing hair loss as a side effect of weight-loss medications.
Korean beauty is one of her strongest content pillars — she covers Korean pharmacy finds, Korean minoxidil formulas, and K-beauty hauls in detail. She also holds sponsored partnerships with Korean brands including d'Alba and the K-beauty retailer Stylevana, reinforcing her credibility in that space.
She produced a comparison video specifically pitting LED masks against laser masks, walking through which technology addresses which skin concerns. Rather than declaring a single winner, she frames it as a practical decision based on individual skin goals and budget.
Yes, Shiseido has appeared as a named sponsor in her YouTube content. Her decade-long background in prestige beauty buying makes her a natural fit for established skincare brands looking to reach a knowledgeable, predominantly female audience.
Nutrafol is one of her confirmed YouTube sponsors, integrated into her hair-care content. The partnership fits naturally alongside her broader focus on hair-loss solutions, including her GLP-1 shedding protocol video.
d'Alba, the Korean brand known for its white truffle skincare line, is one of her named YouTube sponsors. Her recurring hashtag use of #dalbamist, #dalbaglow, and #whitetruffle signals she has featured their mist and radiance products in integrated or dedicated content.
Aging well is a consistent thread across her work, reflected in her regular use of hashtags like #agingwell and #ageless. She approaches sunscreen, LED devices, and hair-regrowth treatments through the lens of long-term skin and scalp health rather than dramatic corrective procedures.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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