Goodguys2greatmen

Steve Horsmon is the founder of Goodguys2Greatmen, a relationship coaching business based in the United States. He created the brand and YouTube channel to help men who consider themselves well-intentioned — the so-called "good guys" — who are struggling to rebuild love, affection, and connection with their partners.

Dan Dore is a co-coach at Goodguys2Greatmen who works alongside founder Steve Horsmon. Together with other coaches on the team, they guide men through a structured process designed to rebuild confidence and emotional intimacy in struggling relationships.

In Steve Horsmon's framework, a "good guy" is a well-meaning man who tries hard in his relationship but has lost the confidence and grounded presence that creates genuine attraction and connection. The Goodguys2Greatmen mission is to move those men from frustrated effort to real, lasting change — becoming great men as partners, not just good-intentioned ones.

Goodguys2Greatmen is primarily a coaching business, with the YouTube channel serving as a public entry point. Steve Horsmon describes a step-by-step coaching process delivered by him, Dan Dore, and other coaches — meaning the deeper work happens in a paid program, not just through the videos.

This phrase is Steve Horsmon's signature way of describing the lowest point in a struggling marriage — the moment when physical affection has nearly vanished and the only thing remaining is a perfunctory peck before bed. It's the point at which many men first reach out to Goodguys2Greatmen, feeling like they've tried everything else and are running out of time.

Despite the channel being built to help men, the majority of Goodguys2Greatmen's YouTube audience is actually female. This points to wives and partners tuning in on their own — either to gain insight into what their partner might be working through, or because the relationship content resonates with what they're experiencing on their side of the same struggles.

"Getting your mojo back" is one of Steve Horsmon's recurring themes, describing a man reclaiming his confidence, self-assurance, and attractive energy after it has been eroded by prolonged relationship stress. It's a core part of the Goodguys2Greatmen philosophy — that a man rebuilding his inner confidence is the real driver of relationship change, not just better communication tactics.

Goodguys2Greatmen is primarily focused on men in committed long-term relationships or marriages who want to rebuild intimacy and affection rather than walk away. Video titles like "The Key To Getting The Intimacy You Want In Your Marriage" make it clear that married men facing an emotional and physical distance are the central audience.

The channel covers themes like rebuilding confidence, staying emotionally grounded when a relationship feels like a roller coaster, rekindling intimacy in marriage, and overcoming the passive or approval-seeking habits that erode attraction over time. Content is a mix of longer-form advice videos and Shorts, all aimed at helping men take meaningful action rather than just endure relationship pain.

Goodguys2Greatmen has built an audience approaching 70,000 subscribers on YouTube, placing it in the Micro tier. For a niche relationship coaching channel, its engagement rate runs well above the category median, which signals an audience that is actively invested — not just passively scrolling past.