Goodgoodgoodco

Yes — Goodgoodgoodco publishes a real printed newspaper, called the Goodnewspaper, that subscribers receive physically via snail mail each month. It's not a digital newsletter or PDF but an actual newsprint publication, which is a core part of what makes the brand stand out in an otherwise fully digital media landscape.

Yes — Goodgoodgoodco's own bio credits a feature by Miley Cyrus as one of their most notable mainstream moments. That celebrity signal, combined with coverage from the New York Times, helped push the brand well beyond the typical independent-media audience and into a much wider cultural conversation.

Goodgoodgoodco was founded by Branden Harvey, who built the project around the idea of countering the relentless negativity of the traditional news cycle with professionally reported, uplifting journalism. His background in storytelling and media shaped the brand's editorial voice and its commitment to real journalists over automated content.

No — Goodgoodgoodco specifically and prominently advertises zero AI involvement in its content, calling out in both their Instagram and TikTok bios that every story is written by professional journalists. In a media environment flooded with AI-generated content, this has become one of their most deliberate brand differentiators.

The Goodnewspaper is Goodgoodgoodco's monthly print newspaper dedicated entirely to hopeful, positive news reported by real journalists. Subscribers sign up to receive a new issue by snail mail each month, making it a tangible, collectible media product rather than just a social media feed — the brand even numbers its editions, with issues reaching well into the hundreds.

Yes — the New York Times is one of the mainstream outlets Goodgoodgoodco credits as having featured them, and the brand references it directly in their bio. Coverage like that lent editorial credibility to their model of journalism-backed positive news at a time when many dismissed the concept as too niche or feel-good to be taken seriously.

Hopecore is an internet movement built around sharing emotionally restorative, uplifting content as a direct antidote to doom-scrolling and anxiety-driven media. Goodgoodgoodco is one of the most-followed hopecore accounts, regularly tagging the movement and structuring their entire editorial identity around its ethos of finding the hopeful angle in current events.

Their content spans a wide range — cities filling hundreds of thousands of potholes, community fundraising milestones, foster care wins, acts of kindness from professional athletes, and moments of people helping people across the US and beyond. The editorial filter is always the same: find the uplifting angle in real, newsworthy events, not just cute animal stories or viral fluff.

Goodgoodgoodco is a US-based media brand, and the majority of its readership and following is also concentrated in the United States. Despite that domestic core, the account has built a meaningful international audience, with followers in the UK, Canada, Argentina, and India among the top countries represented.

Goodgoodgoodco's audience skews heavily female — roughly four in five followers are women — with the largest group in the 25–34 age range, followed closely by 18–24 and 35–44. The combination of emotionally resonant journalism, a mailed physical newspaper, and an explicitly anti-AI editorial stance seems to connect most strongly with millennial women seeking media that makes them feel hopeful rather than overwhelmed.