Glitterbels

Glitterbels was founded by Annabel, who goes by the handle @nails_by_annabel_m on social media. She remains the face of the brand and appears regularly across Glitterbels' YouTube channel and other platforms, creating tutorials and product reveals alongside the wider Glitterbels team.

The Glitterbels Training Academy (found at @glitterbels.training.academy) is the educational arm of the Glitterbels brand, focused on teaching nail techniques and skills. It offers structured learning for those who want to go beyond free tutorial content and develop professional-level nail artistry.

Glitterbels is primarily a professional nail product brand with over a thousand products in its range, spanning gels, acrylics, and nail art supplies. The YouTube channel and social media content exist to support those products with tutorials, tips, and application guides rather than being a standalone creator project.

Annabel is the founder of Glitterbels and a professional nail artist who built the brand around her expertise. She creates tutorial content, hosts product reveals, and is the driving creative force behind both the product line and the educational content the brand produces.

Yes — Glitterbels' YouTube channel is specifically set up to provide free tutorial content, including videos from Annabel, the Glitterbels training team, and brand ambassadors from around the world. Topics range from gel nail application to seasonal nail art like Halloween and autumn designs.

Glitterbels regularly covers gel nails, acrylic nail art, seasonal designs like fall nails and Halloween nail art, and general nail inspiration. Their content leans into current nail trends while also teaching foundational techniques that work with their professional product range.

Glitterbels works with a global network of brand ambassadors — nail artists based in different countries who create content using Glitterbels products. Their work appears on the official Glitterbels YouTube channel, giving the brand regional diversity and a wide range of tutorial styles.

Glitterbels markets itself as a pro nail brand, but the free tutorial content on YouTube and TikTok is designed to make their products accessible to people at various skill levels. The Training Academy provides a more structured path for those serious about developing professional nail skills.

Glitterbels has its largest and most engaged audience on Instagram, where it has built a following well into the hundreds of thousands in the beauty and nail art space. The brand also maintains an active TikTok presence and uses YouTube for longer-form tutorials and product education.

Glitterbels carries strong signals of being a British nail brand, with the United Kingdom consistently appearing as one of its top audience markets alongside the United States. The brand's professional product positioning and training academy model are also characteristic of the UK nail industry's education-forward culture.