United Kingdom
Glamzilla is a Canada-raised, UK-based beauty creator whose content built its reputation on high-energy product honesty — drugstore-versus-luxury comparisons, viral product deep-dives, and nail…
Total Followers +0.0%
5M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
2.8M followers · 56% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $15K–$34K / IG post
Tatler Asia ran a feature interview with Stephanie Valentine (Glamzilla), describing her as a creator who combines "genuine expertise with the kind of candour that cuts through the noise" and best known for her viral TikTok reviews and signature one-minute face.
Glamzilla confirmed a creator collaboration with nail brand Glamnetic, teasing the 'Killazilla' press-on set on TikTok. The collab was credited to fan demand following viral nail content.
| Window | TikTok | YouTube | Combined | |
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| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +5K +0.4% | +5K |
| Last 365 days | +0 +0.0% | +0 +0.0% | +5K +0.4% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
Glamzilla is a Canada-raised, UK-based beauty creator whose content built its reputation on high-energy product honesty — drugstore-versus-luxury comparisons, viral product deep-dives, and nail tutorials delivered with the unfiltered enthusiasm of a knowledgeable friend rather than a polished brand ambassador. Her self-described "beauty big sister" identity is a deliberate positioning choice that separates her from aspirational fashion-beauty crossovers: the audience comes for frank takes on whether a $38 bronzer justifiably outperforms a $9 dupe, and they stay for the consistency. Operating across TikTok, YouTube, and Instagram, she maintains a notably elevated engagement rate relative to her category's baseline, suggesting an audience that actively participates rather than passively scrolls.
Her viewer base skews heavily female and concentrates in the 18–34 bracket, split primarily between the UK and the US — a transatlantic reach that makes her commercially attractive to global beauty launches. Sponsor alignment with brands like Sephora, Marc Jacobs Beauty, Fenty Beauty, and Glamnetic reflects a positioning in the accessible-premium tier: credible enough for prestige labels, relatable enough that drugstore features land without feeling like a step down. As beauty content increasingly rewards creators who can generate genuine conversation around launches and dupes, Glamzilla's vocal, opinionated format keeps her well-placed for sustained brand partnership value.
Glamzilla reaches an audience concentrated in United Kingdom primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Sephora SA. Engagement on TikTok runs around 5.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in beauty and related categories, Glamzilla offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Glamzilla's tier (Mega, 5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Glamzilla launched her own beauty line called the GlamSquad Forever Collection, which she promotes across her social platforms and calls out directly in her Instagram bio. The collection is an extension of her 'beauty bestie' brand identity, built for the loyal fan community she refers to as the GlamSquad.
Drugstore-versus-high-end comparisons are one of Glamzilla's signature formats on TikTok and YouTube. She puts products side by side to help her audience decide whether the pricier option is genuinely worth it, positioning herself as a go-to resource for beauty shoppers who want honest value-for-money takes.
In this video, Glamzilla broke down exactly how much product you get in Rhode's bronzer compared to ELF Cosmetics' far cheaper alternative, framing it as a pure value question rather than a brand loyalty test. The format is a clear example of her no-nonsense approach, cutting through hype to focus on what you actually take home for your money.
Yes, Glamzilla partnered with Sephora on sponsored YouTube content in late 2025, aligning her channel with one of the world's largest beauty retailers. The Sephora deal sits alongside other named partnerships in her portfolio, including work with The Face Shop and Quo Beauty.
Glamzilla has partnered with The Face Shop as a brand partner, tagging the collaboration with the #thefaceshoppartner hashtag across her content. The partnership is a natural fit given her audience's appetite for K-beauty and affordable skincare finds.
Glamzilla regularly posts fragrance content under the #perfumetok community on TikTok, weaving scent recommendations and perfume finds into her broader beauty feed. Her coverage stretches well beyond cosmetics, which is part of why her engagement runs well above the category average.
In this widely shared video, Glamzilla revealed that she has owned the exact same dress across seven different sizes throughout her life, making it a candid personal moment in an otherwise beauty-focused feed. The content resonated because it stepped outside product recommendations into an honest conversation about body and size.
Yes, Glamzilla is based in the United Kingdom, and UK viewers make up the single largest share of her audience. She also draws a strong following from the United States, giving her genuine cross-Atlantic reach that appeals to beauty brands on both sides of the Atlantic.
Glamzilla mixes in lifestyle and cultural moments — including Jellycat, the viral plush toy brand — alongside her core beauty content. This willingness to move beyond strictly makeup topics helps her stay relevant across TikTok trends and broadens her appeal beyond a purely beauty-obsessed audience.
Amazon beauty finds are a regular part of Glamzilla's content, with #amazonfinds appearing consistently across her posts. She uses the format to surface affordable picks for followers who want practical, accessible recommendations alongside coverage of higher-end launches.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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