United States
Gizmodo is one of the web's longest-running technology and science publications, founded in 2002 as part of what became the Gawker Media network and now operating under G/O Media.
Total Followers +0.3%
278K
Across YouTube, Instagram
Primary Platform
YouTube
144K followers · 52% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.7K–$6.7K / IG post
A Media Operator reported that Gizmodo unveiled a new brand identity and complete website redesign roughly a year after its acquisition by Swiss media group Keleops, which credited heavy investment in senior editorial talent and direct-traffic growth for the spike.
Axios reported that Keleops — the Swiss company that owns Gizmodo — bought Kotaku from G/O Media, retaining the full staff and signalling continued expansion of its U.S. tech-media portfolio.
The 14-member bargaining unit at Gizmodo voted unanimously to ratify a new contract with the Writers Guild of America East, covering editorial staff under the site's new Keleops ownership.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +107 +0.1% | +0 +0.0% | +107 |
| Last 30 days | +0 +0.0% | +724 +0.5% | +0 +0.0% | +724 |
| Last 90 days | +1K +0.7% | +3K +2.0% | +0 +0.0% | +4K |
| Last 365 days | +1K +0.7% | +3K +2.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Surfshark Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
Gizmodo is one of the web's longest-running technology and science publications, founded in 2002 as part of what became the Gawker Media network and now operating under G/O Media. Its editorial identity — captured in the longstanding tagline 'The future is here' — centers on consumer electronics, gadgets, smartphones, and the broader cultural implications of emerging technology. The channel also serves as a distribution arm for io9, Gizmodo's science fiction and speculative-futures vertical, giving the brand a wider editorial footprint than pure gadget coverage. On YouTube and Instagram, the content skews toward product reviews, tech roundups, and news commentary on figures like Mark Zuckerberg and companies like Apple and Google.
Gizmodo's social audience is predominantly male and concentrated in the 18–34 age range, with the United States accounting for the large majority of viewers — a profile that aligns closely with the core consumer-tech enthusiast demographic. Sponsor relationships with privacy-focused services like NordVPN and Surfshark reinforce that positioning, as these brands reliably target security-conscious, digitally active audiences. The channel's social following is mid-tier relative to Gizmodo's broader brand recognition, reflecting a publication whose primary authority still lives on the web rather than in video. As short-form tech content grows more crowded, Gizmodo's editorial credibility and established brand history remain its clearest differentiators for prospective partners.
Gizmodo reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Surfshark and NordVPN. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Gizmodo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gizmodo's tier (Mid, 278K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
After Gawker Media collapsed in 2016 following a high-profile lawsuit, Gizmodo and several sister sites were acquired and eventually became part of G/O Media. The editorial brand carried on under new ownership, continuing its tech news and gadget coverage while remaining one of the internet's longest-running technology publications.
Yes — Gizmodo published one of the most famous scoops in tech journalism history when it obtained and revealed a prototype of Apple's then-unreleased iPhone 4 in 2010. The incident led to a police search of the journalist's home and a legal standoff with Apple, making it one of the most dramatic moments in digital media history.
io9 is Gizmodo's science fiction, fantasy, and futurism companion property, and Gizmodo's own Instagram bio cross-promotes it directly with the handle @io9dotcom. While Gizmodo focuses on real-world gadgets and tech news, io9 leans into speculative fiction and pop culture, with both properties united by a forward-looking editorial identity.
The social media platform war between Threads and Twitter falls squarely in Gizmodo's wheelhouse as a Big Tech accountability outlet, and both #twitter and #threads rank among their top hashtags. Gizmodo has long covered how major platforms shape public life, and the rivalry — including Mark Zuckerberg's role, reflected in the #markzuckerberg hashtag — is exactly the kind of ongoing story they track.
Francis Haugen, the Facebook whistleblower who leaked internal company documents in 2021, became a major Gizmodo content focus — the outlet uses #francishaugen as a recurring hashtag. Gizmodo has long covered the societal impact of tech giants, and Haugen's revelations about Facebook's internal practices fit directly into that editorial mission.
Yes, the Google Pixel Fold has featured prominently in Gizmodo's content, with #googlepixelfold and #pixelfold among their top hashtags on social. Gizmodo covers the full spectrum of Android flagship hardware, and foldable phones represent exactly the kind of emerging tech their audience expects them to test and analyze.
Both NordVPN and Surfshark are named sponsors on Gizmodo's YouTube channel, which is a natural fit given that Gizmodo's audience is overwhelmingly tech-savvy and privacy-conscious. Consumer VPN brands routinely partner with tech media channels because their readers are already the most likely people to subscribe to that kind of service.
Amazon Prime Day is a recurring editorial event for Gizmodo, reflected in their use of #amazonprimeday and #amazonprime as top content hashtags. As a gadget and electronics-focused publication, Gizmodo typically highlights the best tech deals during Prime Day for their deal-hunting, device-obsessed audience.
Gizmodo's YouTube channel mixes gadget reviews, tech news explainers, and product comparisons across smartphones, cameras, computers, and consumer electronics. Their tagline "The future is here" reflects an editorial angle that goes beyond spec sheets — they also dig into how technology intersects with culture, politics, and society.
Gizmodo's audience skews heavily male and is concentrated in the 18–34 age bracket, which aligns with a core tech-enthusiast demographic. The United States makes up the large majority of their viewership, with the United Kingdom, India, and Canada also representing meaningful portions of the audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gizmodo · YouTube
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