Gizemuzel is a Netherlands-based content creator who produces beauty, fashion, and lifestyle content primarily in Turkish, building a substantial following across Instagram and TikTok.
Total Followers -0.4%
880K
Across Instagram, TikTok
Primary Platform
709K followers · 80% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$25K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -992 -0.1% | +0 +0.0% | +0 +0.0% | -992 |
| Last 30 days | -3259 -0.5% | -206 -0.1% | +0 +0.0% | -3465 |
| Last 90 days | +7K +1.0% | +602 +0.4% | +0 +0.0% | +8K |
| Last 365 days | +7K +1.0% | +602 +0.4% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
Gizemuzel is a Netherlands-based content creator who produces beauty, fashion, and lifestyle content primarily in Turkish, building a substantial following across Instagram and TikTok. Her content leans heavily into makeup tutorials and hair care — with a particular focus on curly hair routines — alongside fashion hauls and product reviews, as reflected in her recurring use of Turkish-language hashtags around styling, skincare, and shopping. Despite being based in the Netherlands, her creative output is squarely oriented toward a Turkish-speaking audience, positioning her as a prominent diaspora voice bridging European lifestyle aesthetics with Turkish consumer culture.
Gizemuzel reaches an audience concentrated in NLD primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NLD-focused brands in beauty and related categories, Gizemuzel offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gizemuzel's tier (Mid, 880K combined followers, NLD). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gizemuzel is based in the Netherlands, but she creates her content in Turkish and the large majority of her audience is located in Turkey. This makes her an unusual cross-border creator — a Netherlands-based voice speaking directly to a Turkish-speaking fanbase rather than a local Dutch one.
Yes, Gizemuzel posts her captions and content in Turkish despite living in the Netherlands. Her hashtags — including #makyaj (makeup), #saçbakımı (hair care), and #ürüninceleme (product review) — are all Turkish-language, and Turkey makes up the dominant share of her audience.
Curly hair is one of Gizemuzel's signature content pillars, regularly featured under the Turkish hashtag #kıvırcıksaç. She covers curly hair styles, care routines, and product picks alongside her broader makeup and skincare content.
Yes, celimax — a Korean skincare brand — appears among Gizemuzel's sponsored content hashtags. She integrates brand partnerships like this into her skincare and product-review posts, tagged under #ciltbakımı and #ürüninceleme.
Yes, Venus Miami is one of the fashion and beauty brands that has appeared in Gizemuzel's sponsored hashtags. Her collaboration posts sit within her lifestyle and shopping content, which she labels with #işbirliği (collaboration) and #reklam (advertisement) in line with Turkish disclosure norms.
Skincare reviews are a regular part of Gizemuzel's content mix. She uses hashtags like #ciltbakımı (skincare) and #ürüninceleme (product review) and has partnered with brands such as celimax, making her an active voice in the Turkish-language skincare conversation.
Gizemuzel covers beauty, fashion, and lifestyle — her content includes makeup tutorials, curly hair care, skincare routines, and shopping hauls, all delivered in Turkish. Her Instagram bio sums it up as "Beauty • Fashion • Lifestyle," and her hashtag history confirms those are the consistent pillars.
Although YouTube is listed as her primary platform, Gizemuzel's largest active following is on Instagram, where she posts reels, stories, and feed content most frequently. She is also present on TikTok, but Instagram is where the bulk of her community engagement happens.
Yes, Gizemuzel is on TikTok under the handle @gizemuzel, where her bio reads simply "Yeah. It's me!" She has built a following there in the low hundreds of thousands, smaller than her Instagram presence but with engagement that runs above the typical category average.
Gizemuzel's audience is overwhelmingly female, with women making up the vast majority of her followers, concentrated most heavily in the 25–34 age bracket. Turkey is by far her largest market, followed by much smaller segments in Japan, the United States, and Azerbaijan.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gizemuzel · Instagram
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