United States
Github is a creator with a presence on YouTube (693,000 followers), Instagram (920,389 followers), TikTok (147,100 followers), based in United States.
Total Followers +3.2%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
693K followers · 39% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +11K +1.2% | +2K +1.2% | +15K |
| Last 30 days | +12K +1.8% | +37K +4.0% | +7K +4.9% | +56K |
| Last 90 days | +35K +5.1% | +102K +11.1% | +15K +10.4% | +152K |
| Last 365 days | +35K +5.1% | +102K +11.1% | +15K +10.4% | +152K |
Daily follower snapshots from CreatorDB's longitudinal index.
Github is a creator with a presence on YouTube (693,000 followers), Instagram (920,389 followers), TikTok (147,100 followers), based in United States. Their content sits in the entertainment space. Their YouTube bio reads: "GitHub is the AI-powered developer platform to build, scale, and deliver secure software. We make it easier for developers to be developers: to work together, to solve challenging problems, and to create the world’s most important technolog". The full audience and engagement breakdown is below.
Github reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include GitHub. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Github offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Github's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Microsoft acquired GitHub in 2018 for approximately $7.5 billion in an all-stock deal. GitHub continues to operate as an independent developer platform under Microsoft's ownership, serving developers across all ecosystems including those built on competing tools and cloud providers.
GitHub Copilot is an AI-powered coding assistant that integrates directly into code editors and suggests completions, writes entire functions, and helps developers ship code faster. It represents GitHub's flagship AI product and sits at the center of their positioning as an AI-powered developer platform. Copilot is trained on public code and supports most major programming languages.
GitHub Universe is GitHub's annual developer conference where the company unveils major product announcements, new features, and its vision for the future of software development. It draws developers, open source maintainers, and enterprise engineers from around the world and consistently generates significant buzz in the developer community each year.
GitHub offers a free tier that includes unlimited public and private repositories for individual developers, making it accessible to students and hobbyists. Paid plans — Team and Enterprise — unlock advanced collaboration features, enhanced security tooling, audit logs, and priority support for organizations building at scale.
The GitHub Student Developer Pack gives verified students free access to GitHub's paid features along with dozens of partner tools covering cloud credits, domain registration, developer software, and more. It's GitHub's way of making professional-grade development infrastructure available to people who are still learning to code before they enter the workforce.
GitHub Actions is GitHub's built-in CI/CD and workflow automation tool that lets teams automatically test, build, and deploy software directly from their repositories. Developers write workflows triggered by events like a pull request or a merge, eliminating the need for a separate third-party automation service in many cases.
GitHub Sponsors is a program that lets developers and companies financially support open source maintainers directly on GitHub, with GitHub covering payment processing fees. It connects the people who build widely-used open source software with the individuals and organizations whose projects depend on it, bringing funding inside the platform where the code already lives.
GitHub was founded in 2008 by Tom Preston-Werner, Chris Wanstrath, PJ Hyett, and Scott Chacon. The platform grew rapidly into the dominant home for open source collaboration before Microsoft acquired it a decade later in 2018.
GitHub has reported well over 100 million registered developers worldwide, making it the largest source code hosting and collaboration platform on the planet. The platform hosts hundreds of millions of repositories spanning virtually every programming language and industry.
A pull request is the mechanism GitHub developers use to propose code changes, have teammates review them, and merge them into a shared codebase. It sits at the heart of collaborative software development on GitHub and is one of the platform's most-used features — so central that GitHub uses #pullrequest as one of its signature content hashtags.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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