United States
Anh, the creator behind Girl and the Word, is a US-based author, filmmaker, and designer who builds content around faith-driven living.
Total Followers +0.1%
1.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
630K followers · 47% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.6K–$20K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +228 +0.0% | +0 +0.0% | +228 |
| Last 30 days | +0 +0.0% | +1K +0.2% | -194 -0.1% | +1K |
| Last 90 days | -1008 -0.2% | +2K +0.3% | -404 -0.3% | +470 |
| Last 365 days | -1008 -0.2% | +2K +0.3% | -404 -0.3% | +470 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| ASUSTeK Computer Inc. Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
| LG Sponsorship | Sponsored content | YouTube | Jul 2024 | — |
Anh, the creator behind Girl and the Word, is a US-based author, filmmaker, and designer who builds content around faith-driven living. Her YouTube channel — the largest of her platforms, with a substantial subscriber base — anchors an ecosystem that also spans Instagram and TikTok, where she threads together devotional reflection, home decor, gardening, and DIY craft tutorials. What distinguishes her from typical faith influencers is the multi-disciplinary creative identity she has cultivated: she has published original devotionals and journals, including The Abundant Life Journal and Forever Home, giving her audience tangible extensions of her on-screen voice into their daily spiritual routines.
Her audience skews older than the platform average — a significant share falls in the 45-and-up bracket — and is predominantly female and US-based, a demographic that tends to favor considered, values-aligned purchasing. Engagement rates running well above category median suggest a loyal, attentive following rather than passive viewership. Sponsorships from LG and ASUS, alongside home-lifestyle brands like Chita Living and xTool, indicate she is positioned as a creative homemaker with a design-forward aesthetic, making her a credible fit for home, wellness, and productivity brands targeting an intentional, faith-adjacent consumer.
Girlandtheword reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include ASUSTeK Computer Inc. and LG. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Girlandtheword offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Girlandtheword's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Girlandtheword's real first name is Anh, which she shares openly in her YouTube channel description. She runs under the handle @girlandtheword across YouTube, Instagram, and TikTok, where her audience of over a million followers knows her by both names.
Yes, she published the Girl and The Word Devotional, available on Amazon and directly linked from her YouTube channel. It's designed to accompany personal quiet time with God and reflects the faith-storytelling focus that defines her entire creative output.
The Abundant Life Journal is a published journal by Anh, created to support readers' quiet time with God and available on Amazon. It sits alongside her Girl and The Word Devotional and her book Forever Home as part of a growing library of faith-rooted resources she's produced for her audience.
Forever Home is a book authored by Anh, listed among the resources she directs her audience to directly from her YouTube channel. It's one of three titles she has published, alongside her devotional and her Abundant Life Journal.
Yes — Anh describes herself as someone who tells "stories of faith through words, films, and spaces," and her published devotional and journals are explicitly designed for quiet time with God. Her content blends that faith foundation with lifestyle topics like gardening, home decor, and DIY projects rather than staying in a single lane.
She identifies as an author, filmmaker, and designer in her Instagram bio, making her creative practice much broader than a typical YouTuber. Her visual storytelling and design background is evident in the aesthetic quality her audience frequently highlights across her videos and social posts.
Yes — her TikTok specifically lists Faith, Gardening, and DIYs as her three main content pillars, and her YouTube channel covers home decor, crafts, and lifestyle tutorials alongside her faith-based content. Her YouTube topics are classified across gardening, crafts, home decor, and lifestyle, confirming these aren't occasional posts but recurring themes.
She has completed sponsored YouTube content with both ASUS and LG. The pairing of a faith-and-lifestyle creator with major consumer tech brands reflects how her home workspace and interior content attracts partnerships well outside the traditional faith-creator sponsorship pool.
Her content includes hashtags associated with Blinds.com and Chita Living, a direct-to-consumer furniture brand, suggesting she has featured home products from both companies. This fits naturally with her home decor and interior styling content threads.
Girlandtheword posts across YouTube, Instagram, and TikTok, with YouTube and Instagram carrying the largest share of her following. Her combined audience across all three platforms places her firmly in the Macro creator tier, with her base concentrated in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@girlandtheword · YouTube
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