Thailand
Gin.Rai.A is a Thailand-based lifestyle and food reviewer whose handle is a deliberate nod to the Thai word for eating — signaling from the outset that food content sits at the core of the channel.
Total Followers +0.1%
221K
Across Instagram, TikTok
Primary Platform
63K followers · 28% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.3K–$3.1K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -6 -0.0% | -95 -0.1% | +0 +0.0% | -101 |
| Last 30 days | +144 +0.2% | +0 +0.0% | +0 +0.0% | +144 |
| Last 90 days | +565 +0.9% | +301 +0.2% | +0 +0.0% | +866 |
| Last 365 days | +565 +0.9% | +301 +0.2% | +0 +0.0% | +866 |
Daily follower snapshots from CreatorDB's longitudinal index.
Gin.Rai.A is a Thailand-based lifestyle and food reviewer whose handle is a deliberate nod to the Thai word for eating — signaling from the outset that food content sits at the core of the channel. Operating primarily across TikTok and Instagram, the creator covers a broad sweep of the Thai consumer experience: restaurant discoveries, trending food drops, travel outings, and shopping finds, all framed as accessible, word-of-mouth style reviews. Content spans well-known international chains like Krispy Kreme and McDonald's alongside local Bangkok institutions — including market cake shops and specialty sushi counters — giving the feed a mix of mass-appeal and local-discovery appeal. The Instagram bio lists dual high-end smartphones as shooting devices, reflecting a deliberate investment in production quality typical of mid-tier creators competing in Thailand's crowded food-content space.
Gin.Rai.A reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in food and related categories, Gin.Rai.A offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gin.Rai.A's tier (Mid, 221K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In Thai, กิน (gin) means "to eat," which maps directly onto the creator's identity as a food-first lifestyle reviewer. The name is essentially a personal brand signal — anyone who speaks Thai immediately understands this is a foodie channel before watching a single video.
Gin.Rai.A films with both an iPhone 14 Pro Max and a Samsung Galaxy S26 Ultra, which they list explicitly in their Instagram bio. Running dual flagship devices — one iOS, one Android — is an unusual setup that suggests a serious approach to photo and video quality across different shooting scenarios.
Yes — one of Gin.Rai.A's recent posts spotlights a word-of-mouth cake from Aor Tor Kor (อตก.), Bangkok's well-known upscale fresh market, tracing the recipe back to a shop tied to a baker known as Ah Goh. The post leans into the organic buzz the cake has built among Bangkok foodies, which fits Gin.Rai.A's pattern of covering hidden-gem and highly talked-about local spots.
Gin.Rai.A reviewed Sushi Katsu after the restaurant launched a new menu built around a house special rice recipe, featuring premium tuna cuts including chutoro, otoro, and akami. Coverage of mid-to-premium Japanese dining in Thailand is a recurring theme in their food review content.
Yes, Krispy Kreme Thailand appears in Gin.Rai.A's hashtag activity, including coverage of the Fruitelle Artisan Berry Collection limited-edition drop. Seasonal and limited-run food products from international chains are a consistent hook in their content, drawing viewers who track those releases.
Karun is a premium Thai tea brand positioning itself at the artisan end of the local beverage market. Gin.Rai.A's hashtag use of both #karun and #karunthaittea indicates they have covered the brand, consistent with their broader lifestyle-and-drink review niche alongside food content.
Their bio spells out the full scope: "สายกิน เที่ยว ช้อป" — which translates to eating, traveling, and shopping. Food reviews dominate their hashtag footprint and recent posts, but travel destinations and product hauls are also part of their regular content mix.
Gin.Rai.A has a significantly larger following on TikTok than on Instagram, though they post actively on both platforms and list YouTube as their primary channel. Their engagement rate runs well above the category median on both short-form platforms, meaning their smaller Instagram audience is arguably punching above its weight.
Gin.Rai.A accepts brand collaboration inquiries via DM on Instagram (@gin.rai.a), as stated in both their Instagram and TikTok bios. They sit in the Mid influencer tier, making them a realistic fit for food, beverage, and lifestyle brands looking to reach a predominantly Thai audience in the 18–34 age range.
Gin.Rai.A is based in Thailand, and the vast majority of their audience is Thai — with a notably young skew toward the 18–34 bracket. Their content is produced in Thai and centers on Bangkok food spots and Thai consumer brands, which naturally anchors their following to a local-first community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gin.rai.a · Instagram
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