United States
Gideon General, who publishes under the handle @gidsgids, is a U.S.-based food and cooking creator with a combined following of roughly 1.9…
Total Followers +0.2%
1.9M
Across Instagram, TikTok
Primary Platform
630K followers · 33% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.4K–$22K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +4K +0.6% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +21K +3.3% | +0 +0.0% | +0 +0.0% | +21K |
| Last 365 days | +21K +3.3% | +0 +0.0% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Made In Cookware Sponsorship | Sponsored content | May 2026 | — | |
| raybanmeta Sponsorship | Sponsored content | May 2026 | — |
Gideon General, who publishes under the handle <strong>@gidsgids</strong>, is a U.S.-based food and cooking creator with a combined following of roughly 1.9 million across Instagram and TikTok. His content centers on approachable recipe formats and cooking technique, delivered through short-form video with a style that leans casual and instructional rather than high-production. TikTok functions as his larger distribution channel — holding 1.3 million followers — while Instagram anchors his brand partnership activity. His engagement profile stands notably above the food-content category baseline on both platforms, suggesting an audience that interacts with content rather than passively scrolling. Momentum on Instagram has returned a modest positive 30-day growth rate as of mid-2026, with brand deals spanning cookware and consumer tech reinforcing his positioning as a credible lifestyle voice.
Benchmark estimates for a creator at Gideon General's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gideon General is a U.S.-based food and cooking creator who goes by @gidsgids on Instagram and TikTok. He produces short-form recipe and cooking content and has built a combined following of roughly 1.9 million across both platforms.
His Instagram handle is @gidsgids. The same handle carries over to his TikTok account, where his following is larger.
As of mid-2026, Gideon General has approximately 1.3 million followers on TikTok and around 629,000 on Instagram, for a combined total near 1.9 million. TikTok is his larger platform by follower count.
Food and cooking content is his core niche — primarily short-form videos covering recipes, cooking techniques, and kitchen tips. The format suits both TikTok and Instagram Reels, which are his dominant content surfaces.
His confirmed recent partnerships include Made In Cookware, a direct-to-consumer kitchenware brand, and Ray-Ban Meta, the smart-glasses line from Meta and EssilorLuxottica. Both deals ran on Instagram in May 2026.
Made In Cookware is a natural fit for a food and cooking creator with an engaged Millennial-anchored audience actively interested in kitchen upgrades. The brand targets home cooks willing to invest in professional-grade equipment, which aligns with his content positioning.
His headline engagement rate of 3.9% on Instagram is more than double the food and cooking category median of approximately 1.5%. On TikTok the figure climbs to 8.0%, placing him well above peers at the same follower tier.
Gideon General sits in the Macro tier, which generally covers creators in the low-to-mid millions of total followers. With roughly 1.9 million combined, he is positioned firmly within that band.
TikTok holds his largest audience at 1.3 million followers and delivers his highest engagement rate at 8.0%. Instagram, while smaller in follower count, has shown renewed growth momentum and is his primary surface for brand partnership activations.
Gideon General is based in the United States, and his audience reflects that — the vast majority of his following is concentrated domestically, with secondary reach in English-speaking Western markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gidsgids · Instagram
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