United States
Gideon General, who posts under the handle @gidsgids, is a Filipino-American certified chef based in Dayton, Ohio, building a cross-platform food presence with a personality-forward approach.
Total Followers +0.3%
2M
Across Instagram, TikTok
Primary Platform
658K followers · 34% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.9K–$23K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +7K +1.0% | +0 +0.0% | +0 +0.0% | +7K |
| Last 90 days | +27K +4.1% | +0 +0.0% | +0 +0.0% | +27K |
| Last 365 days | +27K +4.1% | +0 +0.0% | +0 +0.0% | +27K |
Daily follower snapshots from CreatorDB's longitudinal index.
Gideon General, who posts under the handle @gidsgids, is a Filipino-American certified chef based in Dayton, Ohio, building a cross-platform food presence with a personality-forward approach. His self-description as a "Certified Chef and Yapper" signals the tone of his content well: these are not sterile recipe demonstrations but conversational, often snack-sized cooking videos that blend technical cooking credibility with an approachable, talkative delivery. His content leans heavily into Filipino cuisine — dishes like tinola, Filipino street food spreads, and ube-forward recipes appear regularly alongside broader accessible formats like high-protein meal prep and how-to cooking tips. The recurring series "Just The Tips" reflects an ability to package practical kitchen knowledge in a format that retains viewers beyond one-off recipe posts, which helps explain why his TikTok engagement rate runs well above category norms.
Gideon General reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech / Wearables, Food & Grocery, a clear signal of fit for brands in those categories. Demonstrated partners include Made In Cookware and Ray-Ban Meta. Engagement on Instagram runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Gideon General's tier (Macro, 2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gidsgids' real name is Gideon General. He uses the handle @gidsgids across Instagram and TikTok, where he has grown a combined following well into the millions through his cooking and food content.
Yes — Gideon General's Instagram bio explicitly describes him as a Certified Chef. That culinary credential comes through in his content, which goes beyond simple recipe clips to include technique-based tips and from-scratch traditional dishes like Tinola.
Yes, Gideon General is Filipino-American, which he signals with the 🇵🇭🇺🇸 flags in his TikTok bio. Filipino food is a consistent thread in his content, with dishes like Tinola, Filipino street food snacks, and ube-based recipes appearing alongside his broader cooking output.
Gideon General is based in Dayton, Ohio, as stated directly in his TikTok bio. Despite being a mid-sized Midwest city, the vast majority of his audience is spread across the United States, reflecting how far food content travels when it resonates.
Just The Tips is Gideon's recurring short-form series where he breaks down practical kitchen techniques and everyday cooking problems. Episode 4, for example, covers how to remove stubborn pan stains — the kind of real-world kitchen fix that home cooks actually search for.
As of mid-2026, Gideon General has a sponsored partnership with Made In Cookware, a direct-to-consumer brand known for professional-grade pots and pans. It's a natural fit given his certified-chef background and the technique-driven side of his content.
Yes, Gideon has featured Hungryroot — a grocery and meal-kit delivery service — in his sponsored content. He's tied it into high-protein meal ideas, which is a recurring theme across his recipe posts.
Gideon regularly makes Filipino recipes including Tinola (a ginger-and-chicken broth dish), Filipino street food snacks he describes as childhood favorites, and items featuring ube, the purple yam central to Filipino desserts and baking. Filipino food functions as both a cultural anchor and a point of difference in his content.
Yapper is internet slang for someone who talks a lot or brings strong, expressive energy on camera. Gideon pairs it with 'Certified Chef' to signal that his content isn't just silent recipe walkthroughs — it's personality-driven, conversational cooking that blends culinary credibility with an entertaining presence.
Yes, Gideon General posts actively on both platforms, and his TikTok following is actually larger than his Instagram following. His engagement rate on TikTok runs notably above the category average, making it a strong discovery platform alongside his Instagram Reels presence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@gidsgids · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.