Getlasting is the social media presence for Lasting, a U.S.-based digital mental health platform offering self-guided therapy programs designed for individuals, couples, and families.
Total Followers -0.3%
53K
Across Instagram
Primary Platform
YouTube
53K followers · 100% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 52,500 | -142 | 1.0% | — | 5 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -142 -0.3% | +0 +0.0% | +0 +0.0% | -142 |
| Last 90 days | -404 -0.8% | +0 +0.0% | +0 +0.0% | -404 |
| Last 365 days | -404 -0.8% | +0 +0.0% | +0 +0.0% | -404 |
Daily follower snapshots from CreatorDB's longitudinal index.
Getlasting is the social media presence for Lasting, a U.S.-based digital mental health platform offering self-guided therapy programs designed for individuals, couples, and families. Rather than a traditional content creator, this account functions as a brand channel — using Instagram to distribute psychoeducational content centered on themes like rumination, emotional resentment, mindful living, and relational belonging. The content strategy leans on structured hashtag campaigns (including a recurring webinar series) and promotional offers, positioning the app as an accessible, lower-cost alternative to in-person therapy. The audience skews strongly female and is concentrated in the 25–34 demographic, a cohort that over-indexes for both mental health app adoption and wellness content engagement.
With a following in the micro tier and engagement running slightly below the category median, the account's reach is modest relative to the broader wellness and mental health app space. The geographic distribution — anchored in the United States but with meaningful representation in Ireland, the United Kingdom, and India — suggests organic discoverability through English-language mental health search behavior rather than influencer-driven growth. Notably, the account has been dormant for several months as of mid-2026, which may reflect a shift in the brand's social investment toward paid channels or app-store marketing. For brands operating in adjacent spaces — therapy platforms, relationship wellness tools, or women-focused self-help content — this account's audience profile remains a well-defined niche worth monitoring if activity resumes.
Getlasting reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fitness and related categories, Getlasting offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Getlasting's tier (Micro, 53K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lasting is a self-guided therapy program that walks users through structured sessions for mental and relationship health at their own pace, without scheduling live appointments with a therapist. The platform covers separate tracks for individuals, couples, and families, making therapeutic tools more accessible than traditional in-office care.
Lasting describes itself as self-guided therapy, which sits between a general wellness app and live sessions with a licensed therapist. Users work through evidence-informed programs independently, which suits people who want structured therapeutic tools on a flexible schedule.
Yes, couples therapy is one of Lasting's three explicit program tracks alongside individual and family content. It's one of the few self-guided apps that addresses relationship health across multiple family structures within a single platform.
Rumination interruption refers to breaking the cycle of repetitive, intrusive negative thoughts — and it's a core technique Lasting actively teaches under the hashtag #interruptrumination. Their content frames it as a learnable skill rather than a personality trait, with specific exercises designed to redirect thought spirals.
Lasting has offered a seven-day free trial, often bundled with a 30% discount for new users. Promotional terms do change, so it's worth checking their current link-in-bio for the live offer before signing up.
Lasting hosts community webinars (tagged #lastingwebinar) covering mental health and relationship topics in a live or recorded format. Sign-up details are typically shared through their Instagram bio link, so that's the most reliable place to find upcoming sessions.
Resentment is one of the named themes Lasting addresses directly — it appears as a dedicated content hashtag rather than just a passing topic. The approach treats resentment as a patterned response that can be worked through with the right guided exercises, consistent with their self-guided therapy model.
Lasting's own bio carries the claim of being the nation's number one self-guided therapy program for individuals, couples, and families. The positioning distinguishes it from both single-focus meditation apps and traditional therapy directories by covering multiple relationship structures under one program.
Yes, Lasting has a notable user base in both the United Kingdom and Ireland, alongside its largest audience in the United States. The app is also used in India and Brazil, suggesting broad international availability beyond North America.
Lasting's content spans overthinking, rumination, resentment, stress management, mindful living, and a sense of belonging — themes that come through consistently in their hashtag and content strategy. These are treated as structured program topics rather than one-off tips, which is the core difference between Lasting and general wellness social accounts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@getlasting · YouTube
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