Brazil
Flávio Augusto da Silva is a Brazilian serial entrepreneur best known as the founder of Wise Up, one of Brazil's largest English-language school networks, and for a notable ownership stake in Orlando City SC of Major League Soccer.
Total Followers +0.3%
7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.3M followers · 19% of audience
Engagement
7.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $60K–$141K / IG post
Founder Flávio Augusto handed the CEO position to Carlos Lazar, a former Cogna Educação and XP executive, at a company convention in São Paulo. Wiser, which generates R$600M in annual revenue, continues its plan to expand Wise Up to 400 physical schools by 2028.
Former participants alleged abusive practices and unmet promises in Wiser's franchise training program, with at least 17 complaints filed with Brazil's Ministério Público. Wiser Educação denied all wrongdoing, stating no formal authority notification was received.
The billionaire entrepreneur and social media influencer took on the honorary, unpaid role to help promote the Brazilian Navy's activities across his social media platforms.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.8% | -1511 -0.0% | +1K +0.2% | +10K |
| Last 30 days | +10K +0.8% | -2015 -0.0% | +9K +1.6% | +18K |
| Last 90 days | +20K +1.6% | -8060 -0.2% | +46K +7.6% | +58K |
| Last 365 days | +20K +1.6% | -8060 -0.2% | +46K +7.6% | +58K |
Daily follower snapshots from CreatorDB's longitudinal index.
Flávio Augusto da Silva is a Brazilian serial entrepreneur best known as the founder of Wise Up, one of Brazil's largest English-language school networks, and for a notable ownership stake in Orlando City SC of Major League Soccer. His personal brand, Geração de Valor (Generation of Value), launched more than a decade ago as a social-media-driven initiative to inspire and educate entrepreneurs, gaining significant organic traction before expanding across platforms. His flagship content format, "O Conselho" (The Council), delivers candid business counsel on sales, partnerships, career development, and entrepreneurial mindset. He is also a bestselling author, with "Ponto de Inflexão" reinforcing his authority in the Brazilian business self-help space.
Geracaodevalor reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Education / Language Schools, Education, Entrepreneurship / Events, a clear signal of fit for brands in those categories. Demonstrated partners include Wise Up and Wiser Educação. Engagement on YouTube runs around 7.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Education / Language Schools and related categories, Geracaodevalor offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Geracaodevalor's tier (Mega, 7M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Flávio Augusto da Silva is the Brazilian entrepreneur behind the Geração de Valor brand, best known for founding Wise Up, one of Brazil's largest English-language school networks. He also authored the best-seller "Ponto de Inflexão", leads Wiser Educação, and has built one of the most followed entrepreneurship communities in Latin America over more than 12 years.
Yes, Flávio Augusto sold Wise Up to Pearson Education in a deal widely covered in Brazilian business media as one of the country's landmark entrepreneur exits. After the sale, he directed his energy toward Wiser Educação, Mentoring League Society, and expanding the Geração de Valor content platform.
Yes, Flávio Augusto is listed as a founder of Orlando City SC, the Major League Soccer club based in Florida — a venture he frequently references as part of his entrepreneurial story. His involvement helped bring professional soccer infrastructure to Orlando and became one of his most internationally recognizable business moves.
"Ponto de Inflexão" (Point of Inflection) is Flávio Augusto's best-selling book centered on the decisive mindset and strategic turning points that define an entrepreneur's trajectory. It became a widely read reference in Brazil's entrepreneurship community and is a recurring theme across his Geração de Valor content.
"O Conselho" (The Council) is a long-form content series on the Geração de Valor YouTube channel where Flávio Augusto delivers direct entrepreneurial guidance, functioning like on-air mentoring sessions for business owners and career builders. It is one of the most recognized formats on the channel and a key driver of its consistently high engagement relative to the category average.
Mentoring League Society is a mentoring community and platform founded by Flávio Augusto, designed to connect entrepreneurs with high-level guidance and a curated peer network. The MLS Festival is its flagship live event, which he actively promotes across his social profiles and considers a cornerstone of his current business ventures.
Geração de Valor translates roughly to "Generation of Value" in Portuguese, and it began as a social initiative by Flávio Augusto to inspire Brazilian entrepreneurs through practical, mindset-driven content. Over more than 12 years it has grown from a single content project into a full brand spanning books, live events, and multi-platform social media.
Wiser Educação is the education company Flávio Augusto currently leads as president, representing his main institutional venture in the professional and entrepreneurial education space after the sale of Wise Up. It sits at the center of his broader ecosystem alongside Geração de Valor and Mentoring League Society.
As of mid-2026, the Geração de Valor YouTube channel had gone several months without a new upload, despite holding over a million subscribers there. Flávio Augusto has remained highly active on Instagram and is growing rapidly on TikTok, pointing to a deliberate platform shift toward short-form and direct social content over long-form video.
Combined across YouTube, Instagram, and TikTok, Geração de Valor has built a total audience well into the multi-million range, placing it firmly in the Mega creator tier. Instagram is the dominant platform by follower count, while TikTok is currently the fastest-growing channel — and the engagement across all platforms runs significantly above the category median.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@geracaodevalor · YouTube
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