United States
Genshin Impact is the official YouTube and Instagram presence for HoYoverse's flagship open-world action RPG of the same name.
Total Followers +0.5%
12.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.3M followers · 65% of audience
Engagement
7.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $54K–$127K / IG post
The update, serving as the finale of the Nod-Krai arc, brings the fan-favorite Harbinger Sandrone into the playable roster as a Cryo Claymore DPS character.
HoYoverse unveiled the long-awaited Cryo nation — the final of Teyvat's seven regions — at a dedicated developer livestream, teasing new characters, Stellar Reactions combat mechanics, and major story resolutions around the Tsaritsa and the Gnoses.
The Grand Master of the Knights of Favonius — a figure referenced in the game since launch — officially joined the playable roster with a dual-wield combat style, marking a major milestone for Mondstadt lore.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +908 +0.0% | +0 +0.0% | +908 |
| Last 30 days | +30K +0.4% | +31K +0.7% | +0 +0.0% | +61K |
| Last 90 days | +90K +1.1% | +59K +1.3% | +0 +0.0% | +149K |
| Last 365 days | +90K +1.1% | +59K +1.3% | +0 +0.0% | +149K |
Daily follower snapshots from CreatorDB's longitudinal index.
Genshin Impact is the official YouTube and Instagram presence for HoYoverse's flagship open-world action RPG of the same name. Developed by the Shanghai-based studio HoYoverse (formerly miHoYo), the game launched in 2020 as a free-to-play title across PC, mobile, and PlayStation platforms and rapidly became one of the defining gacha RPGs of its era. The channel functions as the primary global English-language publishing arm for the game's marketing content — character teaser trailers, cinematic cutscene animations, lore shorts, and regional expansion previews. Recent posts have focused on the game's Snezhnaya arc and characters from the Fontaine and Snezhevsk storylines, reflecting HoYoverse's cadence of drip-feeding narrative content ahead of major version updates.
The channel draws a heavily male-skewed audience concentrated in the 18–34 age band, consistent with the anime-styled RPG and gacha genre more broadly. English-speaking markets — the United States, United Kingdom, Canada — dominate reach, though the Philippines' presence signals meaningful Southeast Asian penetration. Engagement rates run well above category norms for a mega-tier brand channel, indicating an unusually active fanbase that reacts strongly to character reveals and story content. A notable Duolingo sponsorship suggests HoYoverse is willing to experiment with cross-category brand integrations that appeal to the same young, digitally fluent demographic. As the game continues expanding its world map with new regions and a growing animated content library, the channel is positioned as a content marketing hub rather than a traditional influencer property — making it an attractive placement for brands targeting the global anime-gaming audience.
Genshin-Impact reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Duolingo. Engagement on YouTube runs around 7.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Genshin-Impact's tier (Mega, 12.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Genshin Impact is made by HoYoverse, the international publishing brand of Chinese studio miHoYo, headquartered in Shanghai. Despite its anime-influenced art style — which leads many players to assume it's Japanese — the game was built and launched by a Chinese development team, with its first global release in September 2020.
Sandrone, also known as the Marionette, is one of the eleven Fatui Harbingers — the elite operatives who serve the Tsaritsa of Snezhnaya and act as the game's primary antagonist faction. She controls puppet-like constructs in combat and has been a central figure in recent story trailers and cutscene content tied to the Snezhnaya arc.
Yes, Lyney and Lynette are twins from Fontaine, the France-inspired nation in Genshin Impact, and Freminet is their younger adopted brother. All three were raised by the House of the Hearth, a Fatui program that recruits children, and their shared backstory runs through their individual story quests.
Snezhnaya is the seventh and final nation on Teyvat's map and the long-awaited homeland of the Fatui antagonists. HoYoverse has been building toward it with ecology teasers like "Laws of the Bitter Frost" and the "Sudden Snow" trailer, signaling that Snezhnaya is the next major region in active development.
"Transcendence — Sudden Snow" is an official story trailer released by HoYoverse on the Genshin Impact YouTube channel, previewing content tied to the Snezhnaya region. It is part of a series of trailers and ecology teasers HoYoverse uses to introduce the lore, atmosphere, and characters of an upcoming nation before its full in-game release.
Genshin Impact is completely free to download and play on PC, mobile, and PlayStation. The game uses an optional gacha system called Wishes, where players can spend in-game or purchased currency to unlock new characters and weapons, but the full open-world adventure across Teyvat is accessible without spending anything.
HoYoverse's Genshin Impact YouTube channel ran sponsored content for Duolingo in late 2025. The collaboration fits naturally — Genshin has a large multilingual fanbase that engages with the game across English, Japanese, and Chinese voice tracks, making a language-learning app a relevant and credible partner for that audience.
Genshin Impact had an official presence at Dokomi, Germany's largest anime and manga convention, promoted under the hashtag #GenshinXDokomi. The appearance connected the game's fanbase to the broader European anime community, with character-focused content including Lynette, Lyney, and Freminet featured around the event.
HoYoverse is the global-facing brand that miHoYo adopted for its international game releases, including Genshin Impact and Honkai: Star Rail. The two names refer to the same Shanghai-based studio — miHoYo remains the Chinese entity, while HoYoverse is used for worldwide publishing and community platforms like HoYoLAB.
The official Genshin Impact YouTube channel has surpassed 8 million subscribers, placing it among the largest official game channels on the platform. Combined with over 4.5 million Instagram followers, HoYoverse's Genshin presence operates firmly in the Mega-tier range across social platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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