Gemeenterotterdam

"010" is Rotterdam's old telephone area code, and over decades it became the city's unofficial nickname — a local identity badge used by residents with pride. Gemeente Rotterdam leans fully into this with hashtags like #Ons010 and content series like "010 van toen," making the area code central to its entire social media identity.

"010 van toen" translates to "Rotterdam back then" and is a recurring nostalgic content theme on the account featuring archival and historical imagery of the city. These throwback posts resonate strongly with longtime Rotterdammers and the Dutch diaspora, giving a visual record of how the city has transformed over the decades.

"Gers" (sometimes spelled "geres") is Rotterdam street dialect for something cool, impressive, or striking. When the account describes its content as "gerse beelden" in its bio, it means eye-catching or awesome imagery — a deliberate choice to speak in the city's own informal voice rather than stiff government language.

#Ons010 translates roughly to "Our Rotterdam" and functions as a community hashtag that Gemeente Rotterdam uses to invite residents to share and explore city life together. The account actively promotes it in its bio as a way to discover more of Rotterdam through both official posts and user-generated content.

Zorgzaam010 is a Rotterdam city initiative centered on care, social welfare, and community support — "zorgzaam" meaning "caring" in Dutch. Gemeente Rotterdam regularly features it on its social channels alongside content about volunteers and local social programs, reflecting the city's emphasis on community wellbeing.

Impact Station is a Rotterdam hub tied to social entrepreneurship and community impact projects. Gemeente Rotterdam uses the #impactstation hashtag in its content, suggesting it regularly co-promotes or highlights the initiatives and changemakers connected to the station's ecosystem.

Yes, @gemeenterotterdam is the official Instagram account of the Municipality of Rotterdam. It publishes city news, government initiatives, community stories, and visual content about Rotterdam directly from the city administration, making it a primary digital voice for the municipality.

Feyenoord is Rotterdam's iconic football club and an inseparable part of the city's cultural identity, so the municipal account naturally covers moments tied to the club using #feijenoord. For a city government account trying to connect with residents emotionally, Feyenoord content is one of the most direct ways to tap into local pride.

Yes — bridges are a defining part of Rotterdam's architectural landscape and the account regularly uses the #brug ("bridge") hashtag. Rotterdam is home to landmark bridges including the Erasmusbrug, and dramatic bridge photography fits naturally into the "gerse beelden" visual identity the account is built around.

Yes, the city's dierenasiel (animal shelter) appears as a recurring topic on the account, reflecting municipal responsibility for animal welfare. These posts tend to draw strong community engagement and align with the account's broader focus on social programs, volunteers, and city services.