United States
Gelish Professional is the social media presence of Gelish, the brand credited with pioneering brush-on, soak-off gel polish when it launched under the family-owned Hand & Nail Harmony company around 2009.
Total Followers +0.2%
263K
Across Instagram
Primary Platform
YouTube
263K followers · 100% of audience
Engagement
0.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.2K / IG post
The new seasonal collection ties directly to Gelish's own #bougiebynature hashtag, suggesting a coordinated content and product campaign across their social channels.
The continuing Gelish × Morgan Taylor partnership produced the Prism Blooms collection, listed as a featured new arrival across major professional nail retailers.
The holiday drop included gel, lacquer, and dip powder formats sold as Duo, Trio, and full display sets for professional salons.
A six-shade seasonal gel polish set that continued Gelish's cadence of quarterly professional collections available through salon distributors worldwide.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 263,172 | +500 | 0.6% | 18.7 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +105 +0.0% | +0 +0.0% | +0 +0.0% | +105 |
| Last 30 days | +500 +0.2% | +0 +0.0% | +0 +0.0% | +500 |
| Last 90 days | +289 +0.1% | +0 +0.0% | +0 +0.0% | +289 |
| Last 365 days | +289 +0.1% | +0 +0.0% | +0 +0.0% | +289 |
Daily follower snapshots from CreatorDB's longitudinal index.
Gelish Professional is the social media presence of Gelish, the brand credited with pioneering brush-on, soak-off gel polish when it launched under the family-owned Hand & Nail Harmony company around 2009. Based in the United States, the brand built its reputation in professional nail salons before expanding into the at-home enthusiast market, and its Instagram account reflects both audiences simultaneously. With a catalog exceeding 200 shades, PETA-certified formulations, and a signature promise of up to 21 days of wear, Gelish occupies a well-defined position at the intersection of professional-grade product and accessible beauty. The account posts consistently, leaning on shade reveals, nail art inspiration, and technique content aimed at nail technicians and polish-obsessed consumers alike.
The audience skews heavily female and concentrates in the 18-to-34 age band, with the United States accounting for the majority of followers and secondary reach into the UK, Canada, and the Philippines — markets with strong professional nail culture. Engagement sits below the category median, which is typical for brand-operated accounts competing with creator-driven content in the beauty space. Hashtag usage, particularly tags like #nailtech and #nailinspo alongside branded tags such as #gelishcolorplus and #colorexperience, signals a dual strategy of nurturing a professional trade community while building aspirational consumer appeal. As gel nail content continues to perform well across short-form platforms, Gelish's established brand equity and loyal trade following position it to grow influence among the next generation of nail professionals.
Gelishprofessional reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Gelishprofessional offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gelishprofessional's tier (Mid, 263K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Gelish Professional is PETA Certified, confirming that neither their products nor their ingredients are tested on animals. This makes them a popular choice among nail techs and clients who prioritize cruelty-free beauty standards.
Gelish Professional claims up to 21 days of flawless, chip-free wear when applied correctly over their recommended base and top coat system. Real-world wear time can vary depending on nail prep, natural nail health, and how hard you are on your hands day-to-day.
Gelish Professional markets itself as the original brush-on, soak-off gel polish, pioneering a format that applies like regular nail polish but cures under a UV or LED lamp. Before Gelish emerged in the early 2010s, most gel nail systems required hard-gel removal by filing or drilling rather than a simple acetone soak.
Yes, Gelish is part of Hand & Nail Harmony, a family-owned business headquartered in the United States. The brand actively highlights this heritage in its identity, setting it apart from larger corporate beauty conglomerates.
Gelish Color Plus is a dedicated product line from the brand, promoted heavily across their social channels under the hashtag #gelishcolorplus. It represents an evolution of their core gel color system, designed to deliver a heightened color payoff and finish while keeping the signature soak-off removal process intact.
Bougie by Nature is one of Gelish's themed seasonal nail color collections, promoted across their platforms under the hashtag #bougiebynature. Like their other curated drops, it packages a set of shades around a specific aesthetic mood, aimed at both professional nail techs looking for fresh client options and trend-focused nail enthusiasts.
Soak-off means the cured gel polish is removed by saturating the nails in acetone — usually by wrapping each fingertip in an acetone-soaked cotton pad — rather than having to file or mechanically drill the product away. This method is generally considered gentler on the natural nail plate compared to traditional hard gel removal.
Gelish is a professional-grade brand primarily distributed through licensed nail supply stores and beauty wholesalers, and it forms the backbone of many salon services. However, individual consumers can source the products through authorized online and retail channels — just note that a UV or LED curing lamp is required, and proper nail prep makes a significant difference in how long the wear holds.
Gelish Professional offers well over 200 gel polish shades at any given time, spanning everyday neutrals, bold brights, and limited seasonal collections. The shade library continues to expand with each new collection launch, so the total count grows regularly.
Gelish Professional is a United States-based brand, operating out of California as part of Hand & Nail Harmony. While its largest audience is domestic, the brand also has strong distribution across the United Kingdom, Canada, and other international markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gelishprofessional · YouTube
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